Dubai's Viral Chocolate Is Getting a New Flavor This Friday
Dubai's viral chocolate bar sensation is back — and this time, it's dropping a brand new flavor. FIX Dessert Chocolatier, the local brand behind the pistachio-stuffed chocolate bar that took over TikTok, will be unveiling its latest creation at a limited-time pop-up in Mall of the Emirates starting Friday, June 13.
The new flavor is still under wraps, but fans can try it firsthand when doors open at 10AM. The pop-up will run until June 15, and if the brand's last launch is anything to go by, expect queues and sellouts.
From viral TikTok fame to global cult following
FIX made headlines last year when its pistachio-loaded chocolate bar exploded on social media, racking up over 56 million views and turning casual snackers into loyal fans overnight.
Behind the brand is British-Egyptian founder Sarah Hamouda, who launched FIX in 2021 while pregnant and craving rich desserts. What began as a side project quickly turned into a booming chocolate business, now shipping out around 500 bars a day worldwide.
Dubai dessert brand continues to expand
Hamouda says it's more than just candy. 'We pour time, effort, and love into every bar. It's meant to be a full-on experience,' she said in an earlier interview.
FIX's growth has been organic — from Dubai to Canada, Argentina, and beyond, fans have been sharing reaction videos and reviews online, building a strong global community around the brand.
Read More: Fix Chocolate Teams Up with Dubai Crown Prince Fazza
Mystery flavor expected to follow pistachio's success
The new release comes on the heels of FIX's Kunafa-inspired bar, which received praise earlier this year. With high expectations, fans are hoping the next flavor will live up to — or even top — the pistachio original.
Whether you're a returning customer or just curious about the hype, this weekend's launch is your chance to get a first bite of Dubai's next viral dessert.
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