New 10-day cocktail festival coming to Glasgow in August
Launched by M-AD Agency in partnership with Smirnoff, the event features collaborations with brands across the Diageo group to ensure a wide variety of options, including mocktails.
Alice Christison (Image: Supplied) Alice Christison, boss of M-AD Agency, said: 'We want to celebrate everything that's so great about Glasgow and the bustling social circuit here – there's such a rich assortment of options to suit everyone and every mood.
'Whether you want super high-end dress-up premium spots or lo-fi relaxed vibes, you will find it in Glasgow – that's why it was the only city to kick off his new concept with our launch partners Smirnoff.
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'The idea is to give the public the chance to try new spots or indulge in old favourites – or mix it up – at reasonable prices.
'And for the businesses, it's an opportunity to try out new cocktail ideas and show what they can do to both existing customers and first-time visitors.
'We are shining a spotlight on the absolute best spots, helping promote them in these challenging times and offering great exclusive menus to the public.'
Festival wristbands are available for £7 at www.glasgowcocktailfest.com and give access to a special cocktail menu at each participating venue throughout the 10 days.
Cocktails will be priced between £5 and £7, up to half off the usual cost.
Ms Christison said: "Customers get as many days and nights out as they want during the 10-day run, with £5-7 exclusive cocktails at each spot, all unlocked with your Glasgow Cocktail Festival wristband."
The event is expected to include around 100 bars and restaurants, featuring cocktails and mocktails made with Diageo brands such as Smirnoff, Captain Morgan, Baileys, Tanqueray, Johnnie Walker, Guinness, Casamigos Blanco, and Seedlip.
Kyle Martin of Diageo said: "Diageo are thrilled to be supporting the hospitality trade and broader industry with our partnership with M-AD on this incredibly exciting new concept.
"We are bringing to Glasgow Cocktail Festival the full power of our deep range of premium spirits brands, as well as the vitally important alcohol-free offerings delivering all the premium taste with none of the alcohol."
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