Morrisons announces new 'meaningful' change to More Card loyalty point scheme
Morrisons has announced a new change to the More Card loyalty scheme which will impact how customers can spend the points they collect with the supermarket.
From today, Morrisons More Card holders will be given the opportunity to donate their points to the charity Marie Curie, which specialises in providing expert care for people with terminal illnesses.
The loyalty card scheme's new feature will allow More Card members to convert the points they gain through their weekly shop into a monetary donation to Marie Curie.
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Customers will be able to donate their points to the charity through the More Card App or More Website with 1,000 points equalling a £1 donation.
Posting on Facebook, Morrisons wrote: "We're excited to announce that you can now donate your More Card Points to @Marie Curie."
The new change will continue to give More Card users flexibility over whether they choose to donate their points or spend them in-store and online.
More Card holders will also be given the choice of how many points they wish to contribute when donating.
The new change follows Morrisons announcement that they had raised £1 million for Marie Curie, as part of the partnership between the supermarket and the charity.
Corporate Affairs Director at Morrisons, David Scott, said: 'We are delighted to see this next step in our partnership with Marie Curie which builds on £1million already raised thanks to our incredible colleagues and customers.
'Today's news marks a meaningful evolution in the Morrisons More Card loyalty programme and follows feedback from customers who want their everyday shopping to make a difference to a great charity.'
He added: 'Whether our customers choose to spend their points or donate them, every transaction now has the potential to support families facing terminal illness.'
Matthew Reed, Chief Executive at Marie Curie, further said: 'Every pound donated helps ensure more people can access the expert care and compassion they need at the end of life.
'We're proud to be partnering with Morrisons in this innovative way and look forward to seeing the impact of this new loyalty feature across the communities we serve.'
Morrisons' partnership with Marie Curie aims to raise £15 million for the charity by October 2027.
More Card customers can donate points to Marie Curie from Monday 14 April.
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