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Gulf Business
2 hours ago
- Gulf Business
How AI Is elevating aviation from operational efficiency to passenger experience
Image: Supplied Aviation is undergoing one of its most profound transformations, one that is not driven by new aircraft or routes, but by algorithms. Artificial intelligence (AI) is no longer a back-office tool or emerging experiment. It's fast becoming the engine room of the modern aviation experience, reshaping not only how airlines and airports operate, but how they connect with the people they serve. The commercial pressures facing the sector today are relentless: fuel prices, operational bottlenecks, pilot shortages, passenger expectations, sustainability mandates. And yet, within this pressure cooker, AI has emerged as a strategic release valve. Done right, it's helping aviation leaders build resilience, unlock profitability, and deliver the kind of personalised service travelers increasingly expect. One of the most effective applications we've seen is Lufthansa's flight operations optimisation platform. It digests data from a staggering number of sources , aircraft telemetry, crew availability, airspace restrictions, weather , and offers real-time routing and resource recommendations. Not hypotheticals. Real suggestions that operations managers are acting on 90% of the time. That's a sea change in how decisions are made, with measurable benefits in fuel savings and on-time performance. At ground level, the picture is just as compelling. Biometric boarding gates at Denver International. AI-powered debris detection systems at Then there's the passenger experience. In a market where loyalty is hard won, AI is helping airlines move beyond reactive service to proactive hospitality. American Airlines is using AI to tailor everything from seat upgrade offers to travel recommendations, all based on previous behavior and contextual data. For frequent travellers, that small touch of relevance often makes the difference between a one-time flyer and a lifetime customer. AI's value goes beyond the customer-facing sphere AI's value also extends well beyond the customer-facing sphere. British Airways is using RFID systems to reduce baggage mishandling. TAV Technologies is applying AI and computer vision to minimise aircraft turnaround times. Predictive maintenance tools are flagging equipment issues long before a delay becomes inevitable. And the deeper we embed AI into operations, the more we see its compound effect,not just cost savings, but smarter planning, smoother workflows, and happier passengers. Of course, integration doesn't come easy. Legacy systems are a challenge. So is data governance. Considering in addition to this facial recognition and biometric tracking, there are important conversations to be had around privacy and ethics. But these are solvable issues. What's harder to engineer is the cultural shift: getting aviation leaders to see AI not as a patch or pilot, but as core infrastructure. We now see a clear inflection point. The airlines and As someone who's been in the room with industry decision-makers, I'll say this. Those who embed AI deeply into their operations,across ground, air, and digital touchpoints,are the ones who will define the next decade of aviation. They won't just be more efficient. They'll be more adaptable, more trusted, and more competitive. Because in the skies, as in business, altitude is nothing without foresight. And AI is what's giving this industry its clearest view yet.


Khaleej Times
2 hours ago
- Khaleej Times
Nearly 90% of videogame developers use AI agents, Google study shows
A Google Cloud survey showed that 87% of videogame developers are using artificial intelligence agents to streamline and automate tasks, as the industry focuses on optimizing costs following a wave of record layoffs. Most of the respondents in the report, published on Monday, said AI was helping automate cumbersome and repetitive tasks, freeing developers to focus on more creative concerns. Gaming publishers have turned to AI to deal with the industry-wide challenge of ballooning development costs and elongated creation cycles stemming from high fan expectations and intense competition. The study, conducted by Google and The Harris Poll, surveyed 615 game developers in the U.S., South Korea, Norway, Finland, and Sweden in late June and early July. Around 44% of developers use agents to optimiae content and process information such as text, voice, code, audio and video rapidly, enabling them to exercise autonomy and make decisions, the study showed. But the use of AI in videogames is a highly contentious topic, with many within the industry concerned over potential job losses, intellectual property disputes and lower pay. Last year, Hollywood's videogame performers went on strike over AI and pay issues, while studios shut down and more than 10,000 people lost their jobs. The industry is expected to gain momentum this year and the next, with the launch of premium titles and new consoles seen to boost spending. According to the survey, 94% of developers expect AI to reduce overall development costs in the long term. That, even as roughly one in four developers find it challenging to precisely measure the return on investment of their AI implementations, while costs associated with integrating the technology are also high. Around 63% of those surveyed expressed concerns over data ownership as the legality around licensing and who exactly owns AI-generated content remains unclear.


Zawya
3 hours ago
- Zawya
Oracle to offer Google's Gemini models to customers, accelerating enterprises' agentic AI journeys
Oracle will collaborate with Google Cloud on various Gemini model integrations across business applications Austin, Texas and Sunnyvale, Calif. — Oracle and Google Cloud have expanded their partnership to offer customers access to Google's most advanced AI models, starting with Gemini 2.5, via Oracle Cloud Infrastructure (OCI) Generative AI service. Oracle customers can now utilize the latest Gemini models to build AI agents for a wide range of use cases including multimodal understanding, advanced coding and software development tasks, productivity and workflow automation, and research and knowledge retrieval. Oracle plans to make Google's entire range of Gemini models available via OCI Generative AI service through new integrations with Vertex AI, including cutting edge models for video, image, speech, and music generation and specialized industry models like MedLM. In the future, Oracle will collaborate with Google Cloud to make Gemini models via Vertex AI available as an option within Oracle Fusion Cloud Applications, providing customers with a broader choice to enhance workflows in finance, HR, supply chain, sales, service, and marketing. Oracle customers can use their existing Oracle Universal Credits to start leveraging Google's Gemini models. 'Today, leading enterprises are using Gemini to power AI agents across a range of use cases and industries,' said Thomas Kurian, CEO, Google Cloud. 'Now, Oracle customers can access our leading models from within their Oracle environments, making it even easier for them to begin deploying powerful AI agents that can support developers, streamline data integration tasks, and much more.' Google's Gemini models excel in enterprise use cases thanks to their ability to ground responses in up-to-date Google Search data for accuracy, large context windows, strong encryption and data privacy policies, and leading reasoning abilities. 'Oracle has been intentional in offering model choice curated for the enterprise, spanning open and proprietary models,' said Clay Magouyrk, president, Oracle Cloud Infrastructure. 'The availability of Gemini on OCI Generative AI service highlights our focus on delivering powerful, secure, and cost-effective AI solutions that help customers drive innovation and achieve their business goals.' Oracle brings leading-edge AI technology close to enterprise data and prioritizes security, adaptability, and scalability. This helps customers across industries apply the right AI technologies, including generative and agentic AI, to the right business scenarios for immediate results. In addition, thousands of AI innovators are leveraging OCI's cost-effective, purpose-built AI capabilities to run the most demanding AI workloads faster. OCI bare metal GPU instances can power applications for generative AI, natural language processing, computer vision, and recommendation systems. Additional Resources Learn more about Oracle AI Learn more about OCI Generative AI Learn more about Oracle Fusion Cloud Applications Learn more about Google Gemini Learn more about Google Cloud's Vertex AI About Oracle Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at Trademarks Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing. About Google Cloud Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated, and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Contact Info Google PR Acacia Krebs Press@ Oracle PR