Taylor Swift announces new album on podcast
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Forbes
2 minutes ago
- Forbes
Taylor Swift, Travis Kelce And The Career Perks Of The Right Partner
Taylor Swift appeared on Travis Kelce's podcast this week, offering a rare glimpse into the relationship of this career-driven couple. Despite the glamorous lives of the pop icon and NFL superstar, Swift's anecdotes made their relationship seem completely relatable—whether it was baking sourdough bread for Kelce to take to training camp or laughing about overhearing his booming podcast voice from another room in their home. And if you're wondering whether their relationship might pull focus from her music or his football, the research suggests the opposite. The right relationship can boost your career. Here's what the data say about how a supportive relationship can elevate your career, regardless of whether you're selling out stadiums or climbing the corporate ladder. Partnering May Boost Your Career One survey found that a large majority of people feel happier at work when they are in a healthy relationship outside of work, and positive emotions tend to make you more productive. Indeed, Swift mentioned in the podcast that Kelce 'is a vibe booster.' When their relationships are going well, people actually spend more time at work. In addition, partners can be a great source of social support, and research indicates that people turn to their partners for support when they feel pressure at work. Another study found that those in a romantic relationship are more likely to achieve their goals at work. Partners who share resources, align on objectives and champion each other's ambitions can find themselves achieving more, as long as they are not in direct competition with one another or weighed down by different priorities. When Swift joined Kelce on his podcast, New Heights, she expanded her reach into the sports world and extended his reach to her loyal fans. For dual-career couples, there's one characteristic of your partner that's particularly important for your own career: conscientiousness. When your partner is organized, responsible and hardworking, it can impact your paycheck. Researchers found that for every unit increase in your spouse's conscientiousness, you're likely to earn $4000 more per year. Why? You're likely to mirror their diligent habits, and you're more satisfied in your relationship when you can count on your partner. Both Swift and Kelce seem to check this box. As an example of how partnering can lead to career success, researchers examined the women who had served as CEOs for Fortune 500 companies. Only one had never married. However, not all relationships result in a career boost. When conflict seeps into the relationship, it can impact focus and productivity. For example, 94% of finance professionals report struggling to focus at work when they're in conflict with their partner. In addition, competition between partners or clashing priorities can also undermine work productivity. A partner's work stress can impact you as well. If one partner brings home stress, it can spill over to the other partner. This is why Sheryl Sandberg, author of Lean In and former Meta executive, has long emphasized the importance of choosing the right life partner. As she put it, 'I truly believe that the single most important career decision that a woman makes is whether she will have a life partner and who that partner is. I don't know of one woman in a leadership position whose life partner is not fully—and I mean fully—supportive of her career. No exceptions.' Problems Can Arise When Women Earn More Swift became a billionaire in October 2023, and Forbes estimates her net worth at $1.6 billion. Kelce's success is also impressive. But despite an estimated $52 million net worth and a two-year $34.25 million contract extension signed last spring, Swift's earnings still outpace his by a wide margin. Research shows that this income disparity can present challenges for straight couples. One study of marriages between men and women found that as women earned a larger share of the household income, relationship satisfaction dropped, particularly for men. Men who earned less than their female partner reported feeling less masculine and more inadequate, and those feelings were linked to lower relationship quality. Women who outearned their husbands also reported feeling uncomfortable challenging traditional gender roles, though the effect was smaller than it was for men. Others have found a higher risk of relationship dissolution when the woman outearns her husband, and men in this situation have an 11% greater chance of being diagnosed with a mental health problem. Despite their higher earnings, women still typically shoulder more of the housework and caregiving, while men have more leisure time—though Swift and Kelce are likely to be able to afford any household help they need. The Additional Burden Of Public Scrutiny Finally, Swift and Kelce face an additional challenge of being in the public eye, which can add significant pressure to any relationship. One analysis found that celebrities are twice as likely to divorce as the rest of us, likely due to public scrutiny and the blurring of personal and professional boundaries. Swift and Kelce tend to keep their relationship very private, drawing a clear line between their personal and private lives. Swift explains in the podcast, that she never checks her social media, adding 'I'm not an online person at all.' It's a reminder, even for those of us who are not celebrities, of the value in carving out time just for your relationship, free from work obligations and the draw of social media.
Forbes
an hour ago
- Forbes
Taylor Swift Just Shared Some Wise Words About Social Media Obsession
We're living in a distracted, media-obsessed culture right now. Because we're so obsessed, it can be hard to detach from the flow of information and the digital narrative we keep seeing on our feeds. If you don't believe that's true, listen to the sage advise of Taylor Swift, who recently appeared on the New Heights podcast along with her boyfriend Travis Kelce and his brother Jason. The episode was mostly focused on Swift making a huge album announcement, but it was interesting how quickly the topic switched over to using digital technology. She was talking about how much she uses the internet and what our self-identity in the age of social media obsession means. For her, reading sourdough bread blogs is her way of escaping and finding a community, and she said that's a valid, reasonable distraction. Yet, she also needs to detach at times and turn it all off. As she explained: 'If your algorithm is giving you either criticisms of yourself or adulation or praise you're creating an ecosystem in which you're the center piece of the table. I just don't think that's healthy.' Let that sink in for a moment, because it could be one of the most profound statements I've heard recently about social media obsession. Studies have shown recently that constant usage can lead to depression and anxiety. It is particularly acute with preteens who are scrolling, liking, and commenting all day. As a society, we really do have to decide how far we want to take this obsession. Touching on that topic a few times in the episode, Swift explained that no one in the world is always thinking about one person, even her, all of the time. To me, it sounds like social media obsession is leading to self-obsession. 'We live in such a social media moment where a lot of people get their identity from [comments made on social media),' she said. In a comical moment, Swift then shared how she can read something about herself and realize it's none of her business. (She likely meant the comment wasn't accurate or even remotely true.) How Taylor Swift manages social media That's relatable on so many levels. What we read on social media should not define us, especially since there's so much misinformation and half-truths, she said. 'Think of your energy as if it's expensive, as if it's like a luxury item,' Swift advised. 'Not everyone can afford it. Not everyone is invested in you in order for you to have the capital…to care about it.' She mentioned how it's easy to obsess over just one comment on social media. It can ruin your day and mess with your sleep schedule. 'Social media expounds all of this,' added Jason Kelce, meaning that people will often tag a celebrity like Taylor Swift and comment on something she did or said. To her point about the capital we all have, that 'expounding' is essentially trying to steal her capital. Taylor Swift on controlling the obsession One of the most interesting things about the podcast appearance and the album announcement is that Swift is showing us all what it means to control the narrative. For someone who essentially rules the airwaves in terms of her musical contribution, she is not afraid to point out that constant media usage and doomscrolling is not exactly healthy. Even the most prolific creators need to take a step back once in a while. One of my favorite writers of all time named John Eldredge has commented on the fact that anything we do that's worthwhile and empowering often takes a lot of time. Think of raising kids or developing a new skill in your job. It's not instant. Over time, you learn what works, what doesn't work, how to react, and how to apply what you've learned. To say that Swift is one of the most inventive 'creators' in the world right now might be an understatement, but the lesson here is that it's okay to detach. It's okay to stop creating and inventing at times and just listen, consume, partake, and collaborate. If Taylor Swift can do it, maybe we all have a chance.
USA Today
2 hours ago
- USA Today
Chiefs in their Taylor Swift era: Owner says majority of fans are women
Who knew that the beginning of Taylor Swift's Eras Tour would kick off another new era in a totally different part of American culture? Since she made her first appearance at a Kansas City Chiefs game nearly two years ago, the team has been reaping the benefits of its own Taylor Swift era. Chiefs principal owner Clark Hunt joined the Pat McAfee Show on Friday, Aug. 15, and spoke on the effects that Swift's relationship with Chiefs tight end Travis Kelce have had on the team. "It's been a whirlwind for the organization over the last two years since Taylor literally stepped into our lives," Hunt said. "She's done an amazing job, unintentionally, of increasing our female fanbase. We used to be about a 50/50 ratio, male to female fanbase, and now 57% of our fans are female, which I think is probably the highest in the National Football League. "So there's absolutely been a Taylor Swift effect." HOW TRAVIS KELCE MET TAYLOR SWIFT: Friendship bracelets and 'Cupid' The Chiefs' Swiftie era can trace its roots back to the pop superstar's concert at Arrowhead Stadium in July 2023, with two concerts making up one of the earliest stops on her 149-show Eras Tour. Weeks after the tour stop in Kansas City, Kelce lamented on his and his brother's "New Heights" podcast that he wasn't able to give Swift a friendship bracelet with his phone number on it. Roughly two months later, Swift was spotted on the broadcast cheering on Kelce from a suite at her first Chiefs game. (Hunt said Friday she insisted on getting a "normal fan" experience at that first game with no additional security – "she literally walked through the front door," he said. With fans largely expecting her to attend the Chiefs' home games, she has received heightened security from the team in the time since.) NANCY ARMOUR: Keep whining, insecure men. Taylor Swift isn't even thinking about you. According to analysis by marketing firm Apex Marketing, from September 2023 – when Swift attended that first game – through this past February – the date of the most recent Super Bowl – Swift brought in nearly $1 billion worth of publicity to the NFL. Swift's connection to the Chiefs means that Kansas City has undoubtedly gotten one of the largest pieces of that metaphorical pie – and the demographic shift that Hunt pointed out Friday certainly suggests that. To that end, Kelce's jersey sales spiked 400% overnight after Swift's first appearance at a Chiefs game, according to Fanatics, and Kelce, Swift and the Chiefs have not looked back in the time since that first outing. The singer has attended 23 Chiefs games – including five playoff games and two Super Bowls – since the two began their relationship. On Wednesday, Swift made her first-ever podcast appearance on "New Heights" and spoke about her relationship with Kelce and her experience as a new Chiefs fan. The episode had a record-setting 1.3 million concurrent viewers during its YouTube premiere and now has 15 million views (and counting) on the video streaming site as of Friday afternoon.
