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Shuru Raises Series A Funding Led by Krafton India

Shuru Raises Series A Funding Led by Krafton India

Entrepreneur23-05-2025
The funds will be deployed to accelerate product development, enhance user engagement, and scale Shuru's presence across more Indian towns and cities.
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Shuru, a hyperlocal community app connecting users across India with neighborhood-level updates and services, has raised an undisclosed amount in a Series A funding round led by Krafton India. The round also saw participation from existing investors Omidyar Network India and Eximius Ventures.
The funds will be deployed to accelerate product development, enhance user engagement, and scale Shuru's presence across more Indian towns and cities. The app currently serves over 2 million monthly active users, with more than 1 crore (10 million) installations and coverage across 650,000+ localities.
"With 650,000+ locations on board and recently crossing 1 crore installations, we're creating a platform that will redefine the way Indians live, work, and interact," said Mayank Bhangadia, CEO and Co-founder of Shuru. "The partnership with Krafton India opens unparalleled opportunities for Shuru to innovate and scale."
Founded in 2021 by Mayank Bhangadia and Harsh Chhabra, Shuru empowers users to post local updates, promote businesses, and highlight civic issues. Bhangadia previously co-founded Roposo, a short video platform acquired by Glance, while Chhabra led product development at Roposo.
Shuru offers a suite of hyperlocal services including local news, buy-sell listings, classifieds, and shop promotions, all aimed at building tighter-knit communities in India's fast-digitizing towns and cities.
Krafton India, the publisher of Battlegrounds Mobile India, has been strategically investing in Indian startups since 2021. "This investment is a natural extension of our strategy to partner with Indian startups and emerging ecosystems like hyperlocal platforms," said Nihansh Bhat, Lead - Corporate Development at Krafton India.
Sean Hyunil Sohn, CEO of Krafton India, added, "The hyperlocal digital ecosystem in India holds immense promise. Shuru is uniquely positioned to lead this transformation in India."
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"Important numbers like this must be fair and accurate, they can't be manipulated for political purposes. McEntarfer said there were only 73,000 Jobs added (a shock!) but, more importantly, that a major mistake was made by them, 258,000 Jobs downward, in the prior two months. Similar things happened in the first part of the year, always to the negative." Trump has been pressuring the Federal Reserve to lower interest rates. Policymakers this week decided to keep rates steady, with two dissidents voting for a rate cut. President Trump said he has directed his team to fire Erika McEntarfer, the commissioner of the Bureau of Labor Statistics, who is responsible for producing the US monthly jobs reports. This comes after July's print showed larger-than-normal revisions for the past two months, indicating that the labor market has been cooling for the past three months. 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" Big Tech's AI investments set to spike to $364 billion in 2025 as bubble fears ease Big Tech firms Amazon (AMZN), Alphabet (GOOGL, GOOG), Microsoft (MSFT), and Meta (META) reported that they were set to spend as much as a cumulative $364 billion in their respective 2025 fiscal years, up from their prior estimates of around $325 billion. Investors appeared to shrug off the increase for the most part. Shares of three of the four tech giants spiked following their latest quarterly earnings reports over the past two weeks, which showed the companies broadly outperforming Wall Street's expectations and lifting their capital expenditure forecasts. Meta and Microsoft shares surged roughly 11% and 4%, respectively, in Thursday's trading session, following their quarterly results the prior afternoon. Microsoft's surge briefly pushed the firm's value north of $4 trillion for the first time. Alphabet stock also jumped following its report last week. Amazon was an exception to Wall Street's bullish reception of the capital expenditures changes. Shares fell 8% Friday after the company raised its capital expenditure forecast, but its guidance for operating income at its AWS cloud computing unit was lower than expected, raising questions about its AI plans. Amazon said its $31.4 billion in second quarter capital expenditures was "reasonably representative of our quarterly capital investment rate for the back half of this year," implying it would spend around $118.5 billion in the full fiscal year. Read the full story here. Big Tech firms Amazon (AMZN), Alphabet (GOOGL, GOOG), Microsoft (MSFT), and Meta (META) reported that they were set to spend as much as a cumulative $364 billion in their respective 2025 fiscal years, up from their prior estimates of around $325 billion. Investors appeared to shrug off the increase for the most part. Shares of three of the four tech giants spiked following their latest quarterly earnings reports over the past two weeks, which showed the companies broadly outperforming Wall Street's expectations and lifting their capital expenditure forecasts. Meta and Microsoft shares surged roughly 11% and 4%, respectively, in Thursday's trading session, following their quarterly results the prior afternoon. Microsoft's surge briefly pushed the firm's value north of $4 trillion for the first time. Alphabet stock also jumped following its report last week. Amazon was an exception to Wall Street's bullish reception of the capital expenditures changes. Shares fell 8% Friday after the company raised its capital expenditure forecast, but its guidance for operating income at its AWS cloud computing unit was lower than expected, raising questions about its AI plans. Amazon said its $31.4 billion in second quarter capital expenditures was "reasonably representative of our quarterly capital investment rate for the back half of this year," implying it would spend around $118.5 billion in the full fiscal year. Read the full story here. UnitedHealth Group stock drops after appointing new CFO in wake of top leadership change After a year that has seen its share price collapse by more than 50%, UnitedHealth Group (UNH) has swapped out its chief financial officer, Yahoo Finance's Jake Conley and Anjalee Khemlani report. Conley and Khemlani write: Shares of UnitedHealth dropped around 3.4% early Friday. Read the full story here. After a year that has seen its share price collapse by more than 50%, UnitedHealth Group (UNH) has swapped out its chief financial officer, Yahoo Finance's Jake Conley and Anjalee Khemlani report. Conley and Khemlani write: Shares of UnitedHealth dropped around 3.4% early Friday. Read the full story here. Manufacturing activity hits a 9-month low Economic activity in the US manufacturing sector hit a nine month low in July. The Institute for Supply Management's (ISM) manufacturing PMI registered a reading of 48% in July, down from June's reading of 49%. Readings above 50 for this index indicate an expansion in activity, while readings below 50 indicate contraction. The manufacturing sector has been in contraction for most of the past two years. 'In July, U.S. manufacturing activity contracted at a faster rate, with declines in the Supplier Deliveries and Employment Indexes contributing as the biggest factors in the 1-percentage point loss of the Manufacturing PMI," Chair of the Institute for Supply Management Susan Spence wrote in the release. Economic activity in the US manufacturing sector hit a nine month low in July. The Institute for Supply Management's (ISM) manufacturing PMI registered a reading of 48% in July, down from June's reading of 49%. Readings above 50 for this index indicate an expansion in activity, while readings below 50 indicate contraction. The manufacturing sector has been in contraction for most of the past two years. 'In July, U.S. manufacturing activity contracted at a faster rate, with declines in the Supplier Deliveries and Employment Indexes contributing as the biggest factors in the 1-percentage point loss of the Manufacturing PMI," Chair of the Institute for Supply Management Susan Spence wrote in the release. Reddit stock soars after Q2 earnings beat Reddit (RDDT) stock soared more than 16% early Friday after the social media platform reported second quarter earnings and revenue that surpassed Wall Street's expectations, with a sunnier than anticipated outlook for its third quarter. The social media's revenue grew 78% to $500 million, its fastest revenue growth in three years, according to the company. That figure was ahead of the $425 million projected by Wall Street analysts tracked by Bloomberg. In its results released late Thursday, Reddit also reported adjusted earnings per share of $0.92, ahead of the estimated $0.72. The company said global daily active users hit 110.4 million in the three months ended June 30, just above the 110 million expected by analysts, according to Bloomberg consensus data. Meanwhile, US daily active users hit 50.3 million, slightly below the 50.5 million expected. Read more about Reddit's latest report here. Reddit (RDDT) stock soared more than 16% early Friday after the social media platform reported second quarter earnings and revenue that surpassed Wall Street's expectations, with a sunnier than anticipated outlook for its third quarter. The social media's revenue grew 78% to $500 million, its fastest revenue growth in three years, according to the company. That figure was ahead of the $425 million projected by Wall Street analysts tracked by Bloomberg. In its results released late Thursday, Reddit also reported adjusted earnings per share of $0.92, ahead of the estimated $0.72. The company said global daily active users hit 110.4 million in the three months ended June 30, just above the 110 million expected by analysts, according to Bloomberg consensus data. Meanwhile, US daily active users hit 50.3 million, slightly below the 50.5 million expected. Read more about Reddit's latest report here. Novo Nordisk, Eli Lilly stocks pop on report of Medicare, Medicaid GLP-1 coverage Shares of Novo Nordisk (NVO) and Eli Lilly (LLY) spiked at the open after the Washington Post reported that the Trump administration is planning to experiment with allowing Medicare and Medicaid to cover weight-loss drugs. A plan obtained from the Centers for Medicare and Medicaid Services stated that state Medicaid programs and Medicare Part D insurance plans can voluntarily choose to cover Novo Nordisk's Ozempic and Wegovy and Eli Lilly's Mounjaro and Zepbound for weight management, the Post reported. It's a signal that the administration is more open to GLP-1 drug coverage, despite reservations from Health and Human Services Secretary Robert F. Kennedy Jr. Novo Nordisk and Eli Lilly stocks both popped 3% in the first 10 minutes of trading. On Thursday, the stocks sold off after President Trump sent a letter to 17 pharma companies demanding that they slash their drug prices in the US. Shares of Novo Nordisk (NVO) and Eli Lilly (LLY) spiked at the open after the Washington Post reported that the Trump administration is planning to experiment with allowing Medicare and Medicaid to cover weight-loss drugs. A plan obtained from the Centers for Medicare and Medicaid Services stated that state Medicaid programs and Medicare Part D insurance plans can voluntarily choose to cover Novo Nordisk's Ozempic and Wegovy and Eli Lilly's Mounjaro and Zepbound for weight management, the Post reported. It's a signal that the administration is more open to GLP-1 drug coverage, despite reservations from Health and Human Services Secretary Robert F. Kennedy Jr. Novo Nordisk and Eli Lilly stocks both popped 3% in the first 10 minutes of trading. On Thursday, the stocks sold off after President Trump sent a letter to 17 pharma companies demanding that they slash their drug prices in the US. Stocks sink at the open US stocks sank at the market open on Friday after President Trump officially hit virtually every US trading partner with sweeping tariff hikes, and the June jobs report showed signs of a labor market slowdown. The Dow Jones Industrial Average (^DJI) dropped 0.9%, while the S&P 500 (^GSPC) fell around 1%. The tech-heavy Nasdaq Composite (^IXIC) sank about 1.4%, on the heels of a losing day for the major US gauges. US stocks sank at the market open on Friday after President Trump officially hit virtually every US trading partner with sweeping tariff hikes, and the June jobs report showed signs of a labor market slowdown. The Dow Jones Industrial Average (^DJI) dropped 0.9%, while the S&P 500 (^GSPC) fell around 1%. The tech-heavy Nasdaq Composite (^IXIC) sank about 1.4%, on the heels of a losing day for the major US gauges. Treasury yields sink after jobs data as traders price in more aggressive Fed action The big market action after a shocking July jobs report was being seen in the bond market Friday morning. Treasuries were in rally mode as traders moved to price in at least two interest-rate cuts from the Federal Reserve this year. That reversed the moves seen Wednesday after the FOMC meeting, which saw Fed Chair Jay Powell talk down the need for rate cuts. The yield on 2-year Treasury notes fell by more than 17 basis points to as low as 3.78% Friday morning. The yield on 10-year notes fell by nearly 10 basis points to as low as 4.27%. Data from the CME Group showed the odds for a September rate cut from the Fed were as high as 75% following Friday's report. The July jobs report showed the US economy added just 73,000 jobs last month while revisions to the May and June reports showed more than quarter million fewer jobs were added to the economy than previously reported. On Wednesday, odds for a September rate cut from the Fed were just 37%. Just before the release of Friday's jobs report, two Fed governors — Chris Waller and Michelle Bowman — issued statements explaining their decision to vote against the Fed's call to keep interest rates unchanged on Wednesday. Both suggested the US labor market is not as strong as recent data had shown, and that when the labor market turns, it may turn quickly. Waller and Bowman's dissents on Wednesday marked the first time since 1993 that two members of the Fed's Board of Governors voted against a policy action at the same meeting. President Trump, for his part, said Friday morning before the jobs numbers were released the Fed board should "ASSUME CONTROL" as Powell continues to face criticism from the president over his view that interest rates should remain at current levels. The big market action after a shocking July jobs report was being seen in the bond market Friday morning. Treasuries were in rally mode as traders moved to price in at least two interest-rate cuts from the Federal Reserve this year. That reversed the moves seen Wednesday after the FOMC meeting, which saw Fed Chair Jay Powell talk down the need for rate cuts. The yield on 2-year Treasury notes fell by more than 17 basis points to as low as 3.78% Friday morning. The yield on 10-year notes fell by nearly 10 basis points to as low as 4.27%. Data from the CME Group showed the odds for a September rate cut from the Fed were as high as 75% following Friday's report. The July jobs report showed the US economy added just 73,000 jobs last month while revisions to the May and June reports showed more than quarter million fewer jobs were added to the economy than previously reported. On Wednesday, odds for a September rate cut from the Fed were just 37%. Just before the release of Friday's jobs report, two Fed governors — Chris Waller and Michelle Bowman — issued statements explaining their decision to vote against the Fed's call to keep interest rates unchanged on Wednesday. Both suggested the US labor market is not as strong as recent data had shown, and that when the labor market turns, it may turn quickly. Waller and Bowman's dissents on Wednesday marked the first time since 1993 that two members of the Fed's Board of Governors voted against a policy action at the same meeting. President Trump, for his part, said Friday morning before the jobs numbers were released the Fed board should "ASSUME CONTROL" as Powell continues to face criticism from the president over his view that interest rates should remain at current levels. Figma stock rises 19% in premarket trade Friday, poised to build on Thursday's 250% rally Figma (FIG) stock looked set to surge again on Friday, rising as much as 19% in premarket trading after shares rocketed higher with a gain of 250% in Thursday's public market debut, Yahoo Finance's Jake Conley reports. Conley writes: Read the full story here. Figma (FIG) stock looked set to surge again on Friday, rising as much as 19% in premarket trading after shares rocketed higher with a gain of 250% in Thursday's public market debut, Yahoo Finance's Jake Conley reports. Conley writes: Read the full story here. New healthcare jobs continue to lead gains Here's a look at US employment by sector in July. Where hiring picked up: Where hiring declined: Here's a look at US employment by sector in July. Where hiring picked up: Where hiring declined: US labor market adds 73,000 jobs in July while unemployment rate hits 4.2% Stock futures fell premarket after the July jobs report showed US nonfarm payrolls missed estimates. Dow Jones Industrial Average futures (YM=F) dropped 0.9%, while futures for the S&P 500 (ES=F) fell around 1%. Contracts on the tech-heavy Nasdaq 100 (NQ=F) sank 1.1%. Yahoo Finance's Josh Schafer reports: Read more here. Stock futures fell premarket after the July jobs report showed US nonfarm payrolls missed estimates. Dow Jones Industrial Average futures (YM=F) dropped 0.9%, while futures for the S&P 500 (ES=F) fell around 1%. Contracts on the tech-heavy Nasdaq 100 (NQ=F) sank 1.1%. Yahoo Finance's Josh Schafer reports: Read more here. European stocks slide after Trump announces new tariffs European stocks fell on Friday after President Trump confirmed new tariff rates, including a 15% tariff rate on goods from the European Union and a 10% rate for the UK. In London, the benchmark FTSE 100 index (^FTSE) fell 0.5%. The pan-European Stoxx 600 (^STOXX) index shed 0.75%, while Germany's DAX (^GDAXI) dropped 1.89% and the CAC (^FCHI) in Paris declined 2%. In a twist, Trump said the new tariffs will take effect a week from now, instead of today, as was originally telegraphed. Still, global markets were rattled by the latest change to US trade policy. Swiss manufacturers warned Friday that tens of thousands of jobs are at risk after President Trump imposed steep tariffs. European pharmaceutical companies, such as Novo Nordisk (NVO) and AstraZeneca (AZN), were also in the red Thursday and will be stocks to watch Friday after Trump sent a letter to 17 companies, urging them to lower prices. European stocks fell on Friday after President Trump confirmed new tariff rates, including a 15% tariff rate on goods from the European Union and a 10% rate for the UK. In London, the benchmark FTSE 100 index (^FTSE) fell 0.5%. The pan-European Stoxx 600 (^STOXX) index shed 0.75%, while Germany's DAX (^GDAXI) dropped 1.89% and the CAC (^FCHI) in Paris declined 2%. In a twist, Trump said the new tariffs will take effect a week from now, instead of today, as was originally telegraphed. Still, global markets were rattled by the latest change to US trade policy. Swiss manufacturers warned Friday that tens of thousands of jobs are at risk after President Trump imposed steep tariffs. European pharmaceutical companies, such as Novo Nordisk (NVO) and AstraZeneca (AZN), were also in the red Thursday and will be stocks to watch Friday after Trump sent a letter to 17 companies, urging them to lower prices. Good morning. Here's what's happening today. Economic calendar: Nonfarm payrolls (July); Unemployment rate (July); Average hourly earnings (July); Average weekly hours worked (July); Labor force participation rate (July); ISM manufacturing (July); S&P Global US manufacturing (July final); Construction spending (June); University of Michigan consumer sentiment (July final) Earnings: Chevron (CVX), Colgate-Palmolive (CL), Exxon Mobil (XOM) Here are some of the biggest stories you may have missed overnight and early this morning: July jobs report on deck: What to expect Trump stuns markets again with latest bid to reshape US trade order Trump: Fed board should assume control if Powell won't cut rates Trump lays out sweeping tariff hikes for dozens of countries Amazon stock sinks as cloud results fail to impress Moderna beats estimates on COVID booster sales, cost cuts Exxon beats profit estimates as output rises despite weak oil prices Chevron beats Wall Street profit estimates with record output Economic calendar: Nonfarm payrolls (July); Unemployment rate (July); Average hourly earnings (July); Average weekly hours worked (July); Labor force participation rate (July); ISM manufacturing (July); S&P Global US manufacturing (July final); Construction spending (June); University of Michigan consumer sentiment (July final) Earnings: Chevron (CVX), Colgate-Palmolive (CL), Exxon Mobil (XOM) Here are some of the biggest stories you may have missed overnight and early this morning: July jobs report on deck: What to expect Trump stuns markets again with latest bid to reshape US trade order Trump: Fed board should assume control if Powell won't cut rates Trump lays out sweeping tariff hikes for dozens of countries Amazon stock sinks as cloud results fail to impress Moderna beats estimates on COVID booster sales, cost cuts Exxon beats profit estimates as output rises despite weak oil prices Chevron beats Wall Street profit estimates with record output Big Tech's AI and core businesses are blurring together This week, investors heard quarterly updates from Apple (AAPL), Amazon (AMZN), Microsoft (MSFT), and Meta (META). And in the midst of strong quarterly financial results from Big Tech, a new paradigm is emerging, Yahoo Finance's Hamza Shaban wrote in today's Morning Brief. Hamza writes: Read more here. This week, investors heard quarterly updates from Apple (AAPL), Amazon (AMZN), Microsoft (MSFT), and Meta (META). And in the midst of strong quarterly financial results from Big Tech, a new paradigm is emerging, Yahoo Finance's Hamza Shaban wrote in today's Morning Brief. Hamza writes: Read more here. Chevron beats Wall Street profit estimates with record production Chevron (CVX) beat analyst estimates on Friday for second-quarter profit as record oil and gas production and lower capital expenditure helped the US oil producer boost earnings despite weaker crude prices. Chevron shares were flat in premarket trading. Reuters reports: Read more here. Chevron (CVX) beat analyst estimates on Friday for second-quarter profit as record oil and gas production and lower capital expenditure helped the US oil producer boost earnings despite weaker crude prices. Chevron shares were flat in premarket trading. Reuters reports: Read more here. Sign in to access your portfolio

Apple Loop: iPhone 17 Pro Upgrades, iPadOS Success, iPhone 17 Price Shock
Apple Loop: iPhone 17 Pro Upgrades, iPadOS Success, iPhone 17 Price Shock

Forbes

time2 hours ago

  • Forbes

Apple Loop: iPhone 17 Pro Upgrades, iPadOS Success, iPhone 17 Price Shock

Taking a look back at this week's news and headlines from across the Apple world, including iPhone 17 pricing, iPhone 17 Pro's display upgrade, cheaper MacBook details, iPadOS 26 success, Tim Cook's AI shopping list, an iPhone milestone, and more... Apple Loop is here to remind you of a few of the many discussions around Apple in the last seven days. You can also read my weekly digest of Android news here on Forbes. iPhone 17 Price Rise The last few iPhones have resisted the price push, but with the rising cost of components and the impact of trade tariffs, Apple will be raising the price of the iPhone 17, 17 Pro, and 17 Pro Max models set for release in September. 'Jefferies' analyst Edison Lee] expects a $50 price increase for iPhone 17 Slim/P/PM models to offset rising component costs and China tariffs. Other potential cost pressures from India and sector tariffs are not yet included." (Forbes). iPhone 17 Pro Display Design Leak A subtle change, but one that may be more obvious than most, looks to br coming to the iPhone 17 Pro. The iPhone 17 screen was already expected to deliver a faster refresh rate, albeit not a variable-rate Pro Motion model. Turns out the iPhoen 17 Pro displays are getting their own upgrade thanks to a new coating: "The anti-reflective display has been rumored for some months, and the latest source promises another benefit: greater scratch resistance. The display is, after all, the main way you interact with your smartphone, so the more inviting it looks, the more you'll use your phone." (Forbes). How Much For An A18-powered MacBook? Apple has traditionally kept a $999 price tag for its base MacBook Air. With an iPhone Axx chipset model rumours, will Apple take the plunge and officially drop below that price tag? "If the circumstances are right, Apple will drop under the thousand-dollar mark. The question will be how aggressive Apple wants to be. The Walmart deal will have given it significant data on consumers and their expectations of Apple at that price, which will likely inform the decision on an A18 MacBook. Apple will also want to balance its brand. Somewhere between $699 and $899 feels likely." (Forbes). iPadOS 26 Preview Finds Favor Has the balance of providing the best consumer experience possible for iPad users, while not threatening to cannibalize Mac and macBook sales finally been solved with iPadOS 26? Andrew Cunningham argues that it has, in his preview of 2025's iPadOS update: "There are still things I'd like to see improve, and iPadOS itself still isn't going to replace macOS for the class of developers and power users who want a Terminal window and less-fettered access to external accessories and filesystems and the ability to run whatever code they want. But this finally feels close to an interface that feels right for the iPad while still being consistent and familiar for people coming from macOS, Windows, ChromeOS, or any other traditional desktop operating system." (Ars Technica). Half A Billion Reasons To Love F1: The Movie The summer blockbuster rule of thumb is to pass the half-billion-dollar mark. The tentpole superhero movies of 2025 have managed that… and so has Apple's little automotive experiment: "As for Apple's 'F1,' passing the $500 million mark is just another feather in the cap for the studio. Earlier this month, the film became Apple's best film release ever, surpassing Ridley Scott's 'Napoleon,' which generated $221 million during its 2023 run, to become Apple's then-highest-grossing theatrical release." (CNBC). Apple Intelligence's Shopping List During Apple's quarterly earnings call, Tim Cook touched on the rollout of Apple Intelligence and the lead the competition has. He also acknowledged that—in a rare move—Apple would consider buying a company to boost the artificial intelligence toolbox the company has: 'We're very open to M&A that accelerates our roadmap. We're not stuck on a certain size company. (…) we basically ask ourselves whether a company can help us accelerate a roadmap. If they do, then we are interested. But we don't have anything to share specifically today.' (Apple via 9to5Mac). Special Offer For iPhone 13 Owners US carrier T-Mobile has opened up its satellite connectivity to the iPhone 13 family. It is available to all with a subscription service, and if you are on its Experience Beyond plan, you'll have to as a free addition. "When Apple made the surprise announcement that its iPhone 13 series was suddenly compatible with carrier-supported satellite connectivity, it was ushering in a new way to stay connected. The first network to support this, T-Mobile, has just gone live with its new T-Satellite service for iPhones and other handsets. And even a temporary outage hasn't stopped the new service from arriving. " (Forbes). And Finally... Also on the call was the news on a signifcaint landmark in iPhone sales. Three billion handsets sold: "Cook's comments came during Apple's Q3 2025 earnings call today, with little fanfare. 'We also recently marked a significant milestone. We shipped the 3 billionth iPhone since its launch in 2007,' Cook said during his prepared remarks. The figure is notable because Apple stopped reporting unit sales for its hardware products in November 2018. Then-Apple CFO Luca Maestri said at the time that the 'number of units sold in a quarter is not representative of underlying state of business.' (9to5Mac). Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don't forget to follow me so you don't miss any coverage in the future. Last week's Apple Loop can be read here, or this week's edition of Loop's sister column, Android Circuit, is also available on Forbes.

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