Thrifty Ice Cream is making a comeback after Rite Aid's collapse
The brand was acquired in July for $19.2 million by Hilrod Holdings, a family office linked to Monster Beverage Corp. executives Hilton Schlosberg and Rodney Sacks.
The sale followed Rite Aid's Chapter 11 bankruptcy filing in May and its announcement that 500 stores — many of which housed Thrifty counters — would be shut down.
Late last week, Thrifty's new owners unveiled plans to relaunch the ice cream brand with updated packaging, new flavors and broader retail distribution.
Despite the refresh, they emphasized that Thrifty's original recipes, textures and signature scoop style will remain untouched.
'While the heart of Thrifty remains the same, the future is full of opportunity,' the company said in a statement. 'We're exploring new locations, expanding our reach, and looking at ways to make it easier than ever to bring Thrifty into your home.'
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