Continental Tires to invest ₹100 crore in Modipuram plant to expand India operations
Continental Tires has announced a ₹100 crore investment in its
Modipuram plant
as part of its efforts to expand its product portfolio and manufacturing capabilities in India. The move is aimed at strengthening the company's presence in the passenger car and light truck (PLT) tyre segment.
India continues to be a key growth market for Continental in the Asia Pacific region. The company said the investment aligns with its 'in the market, for the market' strategy, which involves tailoring production and offerings to local requirements.
'With our 'in the market, for the market' approach, we're aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers, from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience," said Samir Gupta, managing director of Continental Tires India.
Product focus shifts towards SUVs and performance segments
Continental is expanding its range of Ultra High-Performance (UHP) and larger-inch tyres, with a focus on products suited for SUVs, 4x4s, and sporty vehicles. This follows a shift in consumer preference within the Indian market, driven by infrastructure changes and the rising popularity of utility vehicles.
The company also plans to introduce the CrossContact AT2 tyre as part of its growing all-terrain product range.
Continental Tires operates sales and distribution from Faridabad, while its Modipuram facility in Uttar Pradesh handles production for passenger and
light truck tyres
. It has a network of over 200 brand stores across India and recently opened an IT hub in Bengaluru.
The company reiterated its intent to pursue long-term growth in India, focusing on locally engineered solutions for the domestic market.
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