evolve® Introduces CIMA: Engineered for Speed, Built for the Summit
As GCN noted, 'It looks legit — super light, uses top-end T1100 carbon which is the same as what you get in a lot of super high-end bikes from western brands, CeramicSpeed bearings in the headset, a threaded bottom bracket, and a beautiful paint job. It's ticking a lot of boxes.'
Performance Meets PrecisionThe CIMA is available in six sizes for riders from 146cm to 202cm, offering two fork offsets and three BB drops to ensure consistent handling across the size range. Its 29.4 N/mm bottom bracket stiffness ensures sharp power transfer, while the fork weighs just 355g (unpainted), keeping the full setup impressively light.
At China Cycle 2025 in Shanghai, evolve® drew attention with a complete road bike weighing only 4.95kg — featuring lightweight components, a premium wheelset, and Shimano Dura-Ace groupset. A standard high-end build would still easily fall below 6.8kg, showing evolve®'s commitment to cutting-edge engineering and performance.
Proven in Labs and Real-World ConditionsCIMA has passed 21 rigorous in-house tests exceeding ISO standards, including a 1440N seatpost fatigue test over 10,000 cycles. It was also independently certified by Germany's Zedler Institute, meeting their highest 'Advanced' standard. This confirms that even with its ultra-lightweight construction, CIMA makes no compromises in rigidity or stiffness at all.
Wind tunnel testing at the Silverstone Sports Engineering Hub (UK) further confirmed CIMA's aerodynamic advantage. At 45 km/h, it saves 4.74 watts on average versus a leading international brand, with a lower CdA value — proving aerodynamic efficiency without compromise.
Complementary Innovation: Kreuza AccessoriesTo complete the ride experience, evolve® launched Kreuza, an accessory brand devoted to lightweight, aerodynamic, ergonomic design. Its flagship Apex handlebar weighs just 305g (size 380×110, painted) and comes in 18 sizes, delivering elite performance and custom-fit comfort.
About evolve®
Founded by industry veterans Tony Tong (Elitewheels) and Mian Chan (Cybrei), evolve® is the result of three years of passion, precision, and expertise. Built on a solid foundation, the brand is ready to deliver performance with purpose.
Learn more: https://www.evolvebicycles.com/product-category/frame/
Photo – https://mma.prnewswire.com/media/2689153/cima_____1600x900.jpg
View original content:https://www.prnewswire.co.uk/news-releases/evolve-introduces-cima-engineered-for-speed-built-for-the-summit-302460747.html
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Consumers in higher-tier cities, who are generally wealthier, are less sensitive to policy stimuli Well aware of this trend, Starbucks entered 166 new county-level markets in China in the 2024 financial year. In its second-quarter business update this year, Starbucks China said there were Starbucks stores in more than 1,000 county-level markets. A series of government policies has also boosted consumption confidence in such regions, according to the Puyin International note. 'In contrast, consumers in higher-tier cities, who are generally wealthier, are less sensitive to policy stimuli, and meanwhile they face greater employment pressures, more severe asset depreciation due to falling housing prices, and a higher potential impact from tariff wars,' it said. A nationwide consumer goods trade-in programme has been in place in China since March last year as the authorities work to drive spending and boost the economy. 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Meanwhile, county tourism is emerging as a vital contributor to efforts to increase consumption's role in the Chinese economy, attracting young people from first-tier cities seeking cost-effective, experiential getaways and at the same time fostering sustainable growth in lower-tier regions. Reports from several travel platforms have highlighted it as a hot trend this year, with posts on RedNote, China's leading lifestyle app, touting the middle-class appeal and affordability of horse riding and tennis lessons in county-level cities. The ITB China Travel Trends Report 2024/25 noted that rural counties are increasingly popular destinations among younger travellers drawn to authentic experiences such as ecotourism and cultural festivals. Huang said she had welcomed several batches of friends from Beijing who had visited Haiyan for sightseeing in the past couple of years. 'They really enjoyed the stay here as it is cheap and relaxing,' she said. In a plan aimed at revitalising rural areas during the period from 2024 to 2027, the State Council, China's cabinet, outlined measures to 'fully promote rural consumption', including the development of county-level commercial systems, providing a key focus for unleashing rural consumption potential. But researchers remain cautious about whether the rise of consumption in lower-tier markets is sufficient to revitalise overall consumer activity. Liu, the Beijing professor, noted that compared to big cities, lower-tier cities lag behind in infrastructure and the overall consumption environment, including consumer rights protection, limiting their consumption potential. 'Whether the consumption boom in these regions can sustain China's shift to a consumption-driven economy is hard to answer, but it is undoubtedly a crucial supplement,' he said. Fudan University economist Shi Lei said that while growth is evident, county-level consumption still faces constraints, primarily due to insufficient local financial resources, with many areas, including regions mainly populated by ethnic minorities, relying on fiscal transfer payments from higher-level governments to sustain development. 'In the long term, the potential arising from underdevelopment should be recognised,' he said. 'But short-term performance should not be overestimated.' -- SOUTH CHINA MORNING POST
