Japan sake breweries draw foreign visitors with twists on tastings
YUKI NAGANAWA, YUTA ADACHI and TARO UNNO
GIFU, Japan/KYOTO/KOBE, Japan -- Sake breweries in Japan's regional areas are focusing on foreign tourists for growth, pulling in travelers with tours and such gimmicks as a tasting room that takes inspiration from arcades.
Sake brewery tourism has been trending for about a decade. But the COVID-19 pandemic prompted breweries to come up with new ideas after tourism plunged.
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