First look: & Other Stories x Roksanda

Fashion United

01-05-2025

Fashion and lifestyle retailer & Other Stories, part of the H&M Group, has unveiled the first look at its upcoming collaboration with London-based designer Roksanda Ilinčić, founder and creative director of fashion label Roksanda.
The limited-edition collection set to launch in stores worldwide and online from May 15 will feature ready-to-wear, footwear and beauty exploring the 'intersection of art, architecture, and femininity'. & Other Stories x Roksanda collaboration campaign Credits: & Other Stories
Malin Sone, head of design at & Other Stories, said in a statement: 'We are excited to collaborate with Roksanda, a true visionary in fashion. Her ability to blend art, architecture, and femininity results in a collection that is both empowering and timeless.
'We cannot wait to unveil this collection, which we believe will deeply resonate with our customers and become a cherished part of their wardrobes.'
The collection draws inspiration from Ilinčić's love of summer sunsets and offers day-to-night transitional pieces, from elevated daytime dressing to elegant evening events, featuring her signature combination of fluidity and structure, bold colour blocking, and architectural lines. & Other Stories x Roksanda collaboration campaign Credits: & Other Stories
The collaboration consists of ready-to-wear, shoes, accessories and beauty, with standout pieces including a long-sleeved dress in organic mulberry silk adorned with an artistic abstract brushstroke print, a red dress with sculptural ruffles, and a sleek white collarless blazer paired with matching wide-leg trousers for a modern suiting option.
Other highlights include a colour-blocked bronze-and-purple halter neck dress, a plum bias-cut slip dress, and a blue mini dress with a fitted bodice flowing into a voluminous skirt.
The collection also features versatile separates, such as a colour-blocked bronze-and-coral red blouse with voluminous sleeves, along with a coordinating full-length skirt and a T-shirt in the same colour combination. Completing the lineup are a marigold voluminous ruffled skirt, a fitted purple tank top, and a camisole available in marigold or cream. & Other Stories x Roksanda collaboration campaign Credits: & Other Stories
In addition to the ready-to-wear, there are two footwear options in the collection - burgundy mules with sculptural detailing and pointy high-shaft boots featuring angled heels, which will be available in lilac or bronze patent leather.
Accessories include an oversized black sun hat and gold-plated sculptural jewellery accented with natural pearl details.
Rounding off the collaboration is a curated beauty offering, including lipstick and nail polish shades personally selected by Ilinčić 'to perfectly complement the garments'.
Commenting on the collection, Ilinčić added: 'I wanted to capture the lightness of breezy summer mornings and the beauty of an endless summer sky at sunset, evoking emotions of those moments we cherish during the summer.' & Other Stories x Roksanda collaboration campaign Credits: & Other Stories & Other Stories x Roksanda collaboration campaign Credits: & Other Stories & Other Stories x Roksanda collaboration campaign Credits: & Other Stories & Other Stories x Roksanda collaboration campaign Credits: & Other Stories & Other Stories x Roksanda collaboration campaign Credits: & Other Stories