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USL to acquire majority stake in Nao Spirits

USL to acquire majority stake in Nao Spirits

Time of India16 hours ago

Diageo India
(
United Spirits Limited
), on Thursday said it is acquiring a majority controlling stake in
Nao Spirits
at an enterprise value of Rs130 crore. Three years ago, Diageo bought a 22.5% stake in Nao, which makes
Hapusa
and Greater Than gin and later added another 7.5% stake a year later
'Ventures, Diageo India's investment arm is dedicated to strengthening our portfolio by investing in disruptive alco-bev startups. This allows us to offer consumers a wider array of products that resonate with evolving preferences. The acquisition of Nao Spirits, a promising portfolio company within our Ventures arm, represents a pivotal step in exploring future growth opportunities in
Indian craft spirits
," said Praveen Someshwar, MD and CEO, Diageo India (USL), which has global gin brands such as Tanqueray in its portfolio.
Launched in 2017 by Anand Virmani, the company controls 4.6% market share in the Indian gin category. Last year, the company also launched an aged, spiced rum, Pipa.
Over the past few years, several small handmade batches of local brands, especially from Goa, stirred up the segment. However, mainstream companies too entered the space either by acquiring startups or launching their own gin brand. Apart from USL acquiring Nao,
Tilaknagar Industries Limited
bought stake in Spaceman Spirits Lab, the owner of Samsara while Allied Blenders and Distillers acquired all brands and other Intellectual Property rights from Fullarton Distilleries Private, the maker of Pumori gin and Woodburns whiskey. Amrut's Nilgiris gin and Malhar from John Distilleries are more recent toe dips into craft gin by major local distillers.
"The investment will help us scale further with the support of Diageo India's seasoned leadership, distribution network and production capabilities combined with our unconventional mindset and ability to stay deeply relatable to the evolving consumer," said Anand Virmani, Co-Founder & CEO, Nao Spirits & Beverages

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