Formula E partners with Extend The Ad Network in Jeddah
Extend The Ad Network, a leading communication group native to Saudi Arabia, has teamed up with the KSA Ministry of Sports to bring Formula E to Jeddah for the very first time. This electrifying event promises to deliver an unparalleled multi-channel experience, immersive fan engagement, and world-class content.
The partnership aims to utilise Extend The Ad Network's extensive expertise in integrated campaigns to elevate the visibility and generate local excitement over the event in Jeddah.
Host to the fist double-header of the GEN3 Evo era, the grid will be racing under the floodlights on Friday 14 and Saturday 15 February 2025.
As part of the project remit, and facilitated by the Ministry of Sports, Extend The Ad Network will provide Formula E with a full suite of creative and innovative media solutions, from social media and influencer collaborations to activations and content production, all the way to digital and live experiences. Through these efforts the agency hopes that fans will feel the true thrill of Formula E like never before.
Commenting on this development, Pascal Vrinssen, Group Managing Director of Extend The Ad Network, said: 'We are honored by the Ministry of Sports' trust in Extend to partner for this prestigious sporting event again. This year's experiential campaign will excite not just the passionate race fans in Jeddah but beyond the borders of the kingdom, offering world-class entertainment.'
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