
SIMPLY BETTER BRANDS ANNOUNCES NAME CHANGE TO TRUBAR INC. AND CHANGES TO MANAGEMENT
Effective today, Simply Better Brands Corp. has officially rebranded as TRUBAR Inc. and expects to begin trading on the TSXV under the new ticker symbol "TRBR" at the start of trading on or about May 26, 2025.
As part of the transition, the Company has appointed Kingsley Ward as Executive Chairman, focusing on capital markets and strategic initiatives, and Erica Groussman as Chief Executive Officer, leading brand operations and growth.
VANCOUVER, BC, May 21, 2025 /CNW/ - TRUBAR Inc. (formerly, Simply Better Brands Corp.) (" TRUBAR" or the " Company") (TSXV: SBBC) (OTCQX: SBBCF), a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, is pleased to announce the Company has changed its name from "Simply Better Brands Corp." to "TRUBAR Inc.", aligning its corporate identity with its flagship brand and primary business focus, TRUBAR™.
The Company's common shares are expected to commence trading on the TSX Venture Exchange under the new name and new stock ticker symbol "TRBR" at the start of trading on or about May 26, 2025. In connection with the name change, the new CUSIP number for the common shares will be 89778A100 and the new ISIN number will be CA89778A1003.
The name change reflects the Company's evolution into a pure-play branded snacking business, focused entirely on the growth and expansion of TRUBAR™, one of North America's fastest-growing plant-based protein bar brands. The purpose of the rebrand is to align the Company's identity with its core business and consumer-facing brand, while reinforcing its commitment to building long-term shareholder value.
No action is required to be taken by shareholders with respect to the name change. Outstanding common share and warrant certificates bearing the old name of the Company are still valid and are not affected by the name and ticker symbol change.
Changes to Management
In connection with the rebrand to TRUBAR Inc., J.R. Kingsley Ward, who previously served as Chief Executive Officer and Chairman of the Company, will transition to Executive Chairman of TRUBAR, where he will focus on capital markets strategy and corporate development with the goal of driving long-term shareholder value alongside the leadership team. Erica Groussman, co-founder of TRUBAR™, will assume the role of Chief Executive Officer of TRUBAR, leading the brand's day-to-day operations, innovation, and growth strategy.
Kingsley Ward, Executive Chairman of TRUBAR, commented " This rebrand marks a pivotal moment for our company as we align our corporate identity with the brand driving our growth, TRUBAR™. It's more than a name change, it reflects our evolution into a focused, disciplined organization committed to scaling a standout brand in the better-for-you snacking space. With Erica leading day-to-day operations as CEO, and my focus shifting to capital markets and corporate strategy as Executive Chairman, we are well-positioned to build long-term shareholder value while continuing to deliver innovative, great-tasting products made with recognizable ingredients."
TRUBAR is proud to be led by an experienced management team with a track record of building and scaling consumer brands. The leadership team includes:
Laura Fremaine, Chief Financial Officer – Former Controller at VRG Capital, with over 15 years of extensive experience in operational oversight and financial reporting.
Kate McDevitt, Vice President of Sales — Over 20 years of sales experience, former Director of National Accounts at Red Bull, leading the brand's sales strategy.
Claire Ughetto, Vice President of Operations — Over 25 years of supply chain experience in CPG, former Global Supply Chain leader at Mars, Wrigley's, and Kimberly-Clark.
Luc Francillon, Vice President of Finance — Over 30 years of finance experience, former CFO of Mars Retail Group.
Natasha Port, Vice President of Marketing — Over 15 years of marketing experience, former marketing leader at Bai Beverages and Keurig Dr Pepper.
Fernando Massalin, Vice President Corporate Development and Investor Relations – Former Senior Associate at VRG Capital, bringing capital markets expertise and strategic advisory experience with over 10 years of capital markets experience.
Together, this experienced team brings a unique combination of expertise from some of the world's largest consumer packaged goods companies and financial leadership from VRG Capital. With this team, TRUBAR™ is positioned to accelerate its next phase of growth, expand its market presence, and drive continued innovation in the better-for-you snacking space.
About TRUBAR Inc.
TRUBAR Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients. TRUBAR™, the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company is focused on expanding TRUBAR™'s presence throughout North America and select international markets.
For more information, visit: www.trubarinc.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the tariff and regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to: management's current expectations regarding the date the common shares of the Company are expected to commence trading on the TSX Venture Exchange under the new name and trading symbol, management's expectations regarding the strategic focus of the Company in 2025, expansion plans for TRUBAR's products, the success of the Company's marketing efforts, the Company's innovation and growth strategies, the impact of changes to the Company's management, and the retention of key personnel.
Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's annual information form for the year ended December 31, 2024 available under the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

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Forward-looking statements are often identified by the words "may", "would", "could", "should", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect", "aim", "objective" or similar expressions. Forward-looking statements in this press release include statements concerning: (i) Northstar's plans to reprocess used shingles into their component parts in the inaugural commercial facility in Calgary ; (ii) operations to commence mid-year 2025; (iii) the ability of the Company to expand into other regions, namely Hamilton, Ontario and the United States ; and (iv) Northstar's ability to become a leader in the recovery and reprocessing of asphalt shingles in North America . 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BIOVAXYS ANNOUNCES CONSOLIDATION AND CONCURRENT BROKERED PRIVATE PLACEMENT OFFERING FOR GROSS PROCEEDS OF UP TO $3,000,000
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Subject to compliance with applicable regulatory requirements and in accordance with National Instrument 45-106 – Prospectus Exemptions (" NI 45-106"), the Units issuable under the Offering will be offered for sale to purchasers in all provinces and territories of Canada, except Quebec, pursuant to the listed issuer financing exemption under Part 5A of NI 45-106. The securities to be issued pursuant to the sale of the Units under the Offering will not be subject to resale restrictions in accordance with applicable Canadian securities laws. There is an offering document dated May 30, 2025, related to the Offering that can be accessed under the Company's profile at and on the Company's website at Prospective investors should read this offering document before making an investment decision. This news release does not constitute an offer to sell or a solicitation of an offer to buy of any securities in the United States, or in any jurisdiction in which such offer, solicitation or sale would be unlawful. The securities described herein have not been, and will not be, registered under the United States Securities Act of 1933, as amended (the " U.S. Securities Act"), or any state securities laws, and may not be offered or sold within the United States except in compliance with the registration requirements of the U.S. Securities Act and applicable state securities laws or pursuant to available exemptions therefrom. About BioVaxys Technology Corp. BioVaxys Technology Corp. ( a biopharmaceuticals company registered in British Columbia, Canada, is a clinical-stage biopharmaceutical company dedicated to improving patient lives with novel immunotherapies based on the DPX™ immune-educating technology platform and it's HapTenix© tumor cell construct platform, for treating cancers, infectious disease, antigen desensitization for food allergy, and other immunological diseases. Through a differentiated mechanism of action, the DPX™ platform delivers instruction to the immune system to generate a specific, robust, and persistent immune response. The Company's clinical stage pipeline includes maveropepimut-S (MVP-S), based on the DPX™ platform, and in Phase IIB clinical development for advanced Relapsed-Refractory Diffuse Large B Cell Lymphoma (DLBCL) and platinum resistant Ovarian Cancer. MVP-S delivers antigenic peptides from survivin, a well-recognized cancer antigen commonly overexpressed in advanced cancers, and also delivers an innate immune activator and a universal CD4 T cell helper peptide. MVP-S has been well tolerated and has demonstrated defined clinical benefit in multiple cancer indications as well as the activation of a targeted and sustained, survivin-specific anti-tumor immune response. BioVaxys is also developing DPX™+SurMAGE, a dual-targeted immunotherapy combining antigenic peptides for both the survivin and MAGE-A9 cancer proteins to elicit immune responses to these two distinct cancer antigens simultaneously, DPX™-RSV for Respiratory Syncytial Virus, DPX+rPA for peanut allergy prophylaxis, and BVX-0918, a personalized immunotherapeutic vaccine using its proprietary HapTenix© 'neoantigen' tumor cell construct platform for refractive late-stage ovarian cancer. BioVaxys common shares are listed on the CSE under the stock symbol "BIOV" and trade on the Frankfurt Bourse (FRA: 5LB) and in the U.S. on the OTC Markets (OTCQB marketplace). For more information, visit and connect with us on X and LinkedIn. ON BEHALF OF THE BOARD Signed " James Passin" James Passin, Chief Executive Officer Phone: +1 740 358 0555 Cautionary Statements on Forward Looking Information This news release includes certain "forward-looking information" and "forward-looking statements" (collectively " forward-looking statements") within the meaning of applicable securities legislation. All statements, other than statements of historical fact, included herein, without limitation, statements relating to the future operating or financial performance of the Company, are forward-looking statements. Forward-looking statements are frequently, but not always, identified by words such as "expects", "anticipates", "believes", "intends", "estimates", "potential", "possible", and similar expressions, or statements that events, conditions, or results "will", "may", "could", or "should" occur or be achieved. Forward-looking statements in this news release relate to, among other things, the proposed Consolidation, including the ratio thereof and timing thereof, and the Offering, including the size and use of proceeds, and the timing and ability of the Company to close the Offering, including obtaining approval of the Offering from the CSE. There can be no assurance that such statements will prove to be accurate, and actual results and future events could differ materially from those expressed or implied in such forward-looking statements. Forward-looking statements reflect the beliefs, opinions and projections on the date the statements are made and are based upon a number of assumptions and estimates, primarily the assumption that BioVaxys will be successful in developing and testing vaccines, that, while considered reasonable by BioVaxys, are inherently subject to significant business, economic, competitive, political and social uncertainties and contingencies including, primarily but without limitation, the risk that BioVaxys' vaccines will not prove to be effective and/ or will not receive the required regulatory approvals. With regards to BioVaxys' business, there are a number of risks that could affect the development of its biotechnology products, including, without limitation, the need for additional capital to fund clinical trials, its lack of operating history, uncertainty about whether its products will complete the long, complex and expensive clinical trial and regulatory approval process for approval of new drugs necessary for marketing approval, uncertainty about whether its autologous cell vaccine immunotherapy can be developed to produce safe and effective products and, if so, whether its vaccine products will be commercially accepted and profitable, the expenses, delays and uncertainties and complications typically encountered by development stage biopharmaceutical businesses, financial and development obligations under license arrangements in order to protect its rights to its products and technologies, obtaining and protecting new intellectual property rights and avoiding infringement to third parties and their dependence on manufacturing by third parties. 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Globe and Mail
2 hours ago
- Globe and Mail
Patagonia Gold First Quarter 2025 Financial Results
VANCOUVER, British Columbia, May 30, 2025 (GLOBE NEWSWIRE) -- Patagonia Gold Corp. ('Patagonia' or the 'Company') (TSXV: PGDC) announces its financial results for the quarter ended March 31, 2025 ('Q1 2025'). The financial statements together with the related management's discussion and analysis are available on the Company's website and under the Company's profile on SEDAR+ at Highlights Generated revenue of US$1.2 million in Q1 2025. Produced 613 gold equivalent ounces (1) and sold 418 gold equivalent ounces (1) in Q1 2025. Incurred exploration expenditures of US$0.5 million in Q1 2025 including completion of: A total of 380 meters were drilled in 8 diamond drill holes at Calcatreu, specifically in the Piche Sur, Nelson Sur and Belen W targets - all of which are deemed to have mineral resource expansion potential. A total of 366.1 line-kilometers of geophysics was carried out on the target Masqui in the south of the main Calcatreu block. At La Valenciana, in the province of Santa Cruz, a total of 66 line-kilometers of ground magnetics surveying was completed and a total of 63 rock chip samples were collected from the Veta Principal during Q1 2025. A total of 401.9 line-kilometers of ground magnetics surveying was completed at La Josefina. The Company has commenced construction of the Company's Calcatreu heap leach facility in Rio Negro during Q1 2025. Completion of construction of Calcatreu is targeted for Q4 2025 with first leaching before the end of 2025. Notes: (1) Consisting of 387 gold and 21,060 silver ounces of production and 252 gold and 14,978 silver ounces sold, converted to a gold equivalent using a ratio of the average spot market price for the commodities each period. The ratio for three months ended March 31, 2025 was 90.05:1 (2024 – 88.70:1). Qualified Person's Statement Donald J. Birak, an independent consulting geologist, Registered Member of SME, Fellow of AusIMM, and qualified person as defined by National Instrument 43-101, has reviewed and approved the scientific and technical information in this news release. About Patagonia Gold Patagonia Gold Corp. is a South America focused, publicly traded, mining company listed on the TSX Venture Exchange. The Company seeks to grow shareholder value through exploration and development of gold and silver projects in the Patagonia region of Argentina. The Company is primarily focused on the Calcatreu project in Rio Negro and the development of the Cap-Oeste underground project. Patagonia, indirectly through its subsidiaries or under option agreements, has mineral rights to over 375 properties in several provinces of Argentina and is one of the largest landholders in the province of Santa Cruz, Argentina. For more information, please contact: Christopher van Tienhoven, Chief Executive Officer Patagonia Gold Corp. T: +54 11 5278 6950 E: cvantienhoven@ FORWARD-LOOKING STATEMENTS This news release contains certain forward-looking statements, including, but not limited to, statements with respect to, among other things, mineral resource expansion potential; timing for completion of the heap leach facility and commencement of leaching; the advancement and development of gold and silver projects in the Patagonia region of Argentina; and the anticipated growth in shareholder value. Wherever possible, words such as 'may', 'will', 'should', 'could', 'expect', 'plan', 'intend', 'anticipate', 'believe', 'estimate', 'predict' or 'potential' or the negative or other variations of these words, or similar words or phrases, have been used to identify these forward-looking statements. These statements reflect management's current beliefs and are based on information currently available to management as at the date hereof. Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully, and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.