Latest news with #EricaGroussman
Cision Canada
3 days ago
- Business
- Cision Canada
TRUBAR INC. ANNOUNCES FIRST QUARTER 2025 RESULTS, AND PROVIDES FISCAL YEAR 2025 OUTLOOK
The TRUBAR TM brand generated Net Revenue of $9.9 million in Q1-2025 from its protein bar sales, excluding contribution from its No B.S. division. TRUBAR's revenue in the quarter was driven by 373% increase in revenues in its physical retail channel (excluding the Company's wholesale club channel) and 593% growth in its direct-to-consumer e-commerce channel. During the quarter TRUBAR announced strategic launches with leading retailers including Costco Canada and Sam's Club. Subsequent to March 31, 2025, the Company announced a nationwide rollout into Target stores and launched into Costco Warehouse locations in Mexico. TRUBAR management expects to deliver Net Revenue of $65 to $70 million for fiscal 2025. VANCOUVER, BC, May 28, 2025 /CNW/ - TRUBAR Inc. (formerly, Simply Better Brands Corp.) (" TRUBAR" or the " Company") (TSXV: TRBR) (OTCQX: TRBRF), a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, today announced its interim financial results for the three months ended March 31, 2025. All amounts are expressed in United States dollars unless otherwise noted. Certain metrics, including those expressed on an adjusted basis, such as "Gross Revenue", "Gross Profit", "Gross Margin Percentage", "EBITDA" and "Adjusted EBITDA", are non-International Financial Reporting Standards ("IFRS") measures, see "Non-IFRS Measures" below. Selected financial and operating information are outlined below and should be read with the Company's interim consolidated financial statements and related management's discussion and analysis ("MD&A") for the three months ended March 31, 2025, which are available under the Company's profile on SEDAR+ at MANAGEMENT COMMENTARY Erica Groussman, Chief Executive Officer, TRUBAR, commented: "We are very pleased with our strong first quarter results which reflect a continuation of the progress we made throughout 2024 expanding our distribution footprint to more than 15,000 retailers across North America and driving substantial growth in the direct-to-consumer ecommerce channel. The successful execution of our strategy helped us deliver sales growth of 498% in Q1 2025 vs Q1 2024, excluding sales in the wholesale club channel." Groussman added: "We continue to expand the distribution footprint for TRUBAR™ with the addition of key strategic retail partnerships, and we remain on track to grow to 25,000 retail locations by year-end. We are also seeing continued strong growth and momentum in the ecommerce channel building on our recent success increasing TRUBAR™'s online availability and consumer reach. We have made meaningful progress in our supply chain strategy and execution, ensuring we maintain inventory levels to meet the growing demand for TRUBAR™. In addition, we are leveraging our increasing volumes to secure supplier agreements and partnerships that will help us enhance our margins going forward. I am also very pleased with the world class team of seasoned CPG leaders we have assembled to drive our strategy at this critical point in the growth trajectory of TRUBAR™." Kingsley Ward, Executive Chairman, commented: "We're proud to now be operating as TRUBAR Inc., a rebrand that strategically aligns our corporate identity with our highest-performing brand and positions us for sustained growth and long-term value creation. Our focus remains on enhancing the Company's financial position through strategic initiatives designed to support sustainable growth while ensuring strong operational and working capital efficiency. With higher revenues anticipated next quarter, we are well-positioned to continue executing on our growth strategy while maintaining prudent financial discipline." TRUBAR management expects to deliver Net Revenue between $65 million and $70 million in fiscal 2025. FINANCIAL HIGHLIGHTS FOR THE THREE MONTH PERIOD ENDED MARCH 31, 2025 Financial highlights for TRUBAR Inc. continuing operations during the three months ended March 31, 2025, included: Net Revenue was $10.2 million for the three months ended March 31, 2025, representing a decrease of 26% compared to Net Revenue of $13.7 million during the three months ended March 31, 2024. The decrease reflects the timing of marketing activities, with the Costco MVM campaign occurring in Q1 of 2024 versus Q2 this year. Outside of the MVM period, TRUBAR™ maintained strong growth in the protein bar segment, reinforcing its market position and the effectiveness of the Company's expansion strategy. Gross Revenue was $13.9 million for the three months ended March 31, 2025, a decrease of 16% compared to $16.6 million for the comparable period in 2024. Revenue derived from TRUBAR TM sales was $9.9 million for the three months ended March 31, 2025, representing a decrease of $3.1 million or 24% as compared to $13.0 million for the three months ended March 31, 2024. The decline in revenue was due to the above-mentioned timing of promotional activities. Direct-to-consumer/Ecommerce (DTC) net revenue for the three months ended March 31, 2025, was $2.9 million, an increase of 593% compared to $430,000 for the three months ended March 31, 2024, and represented 30% of total TRUBAR TM net revenue. Gross Profit 1 was $3.2 million for the three months ended March 31, 2025, a decrease of 16% as compared to Gross Profit of $3.8 million for the three months ended March 31, 2024. Gross Margin Percentage 1 was 31% for the three months ended March 31, 2025, compared to Gross Margin Percentage of 28% for the comparable period in 2024. Operating costs were $4.9 million for the three months ended March 31, 2025, an increase of $1.5 million (or 47%), compared to $3.4 million for the three months ended March 31, 2024. This increase reflects the Company's strategic investments and operational growth initiatives. TRUBAR Inc. generated an Adjusted EBITDA 2 loss of $1.5 million from continuing operations for the three months ending March 31, 2025, a $2.2 million decrease compared to the Adjusted EBITDA of $0.7 million in Q1 2024. This was primarily due to the timing of the above-mentioned promotional activity in the club channel. TRUBAR Inc. recorded a net loss from continuing operations of $1.2 million during the three months ended March 31, 2025, compared to a net loss of $0.2 million for the three months ended March 31, 2024. FIRST QUARTER 2025 BUSINESS and OPERATIONAL HIGHLIGHTS Significant business and operational highlights for the Company during the three months ended March 31, 2025, included: Sam's Club Expansion: On January 15, 2025, the Company announced the nationwide rollout of TRUBAR™ in select Sam's Club warehouse locations across the U.S. This launch builds on the brand's successful online presence at and further strengthens its North American distribution footprint with key retail partners. Gopuff E-Commerce Expansion: On January 21, 2025, the Company announced the launch of TRUBAR™ on Gopuff, the leading instant commerce platform with a presence in major U.S. markets. This partnership enhances TRUBAR™'s reach through Gopuff's micro-fulfillment centers and omnichannel retail locations across the U.S. GoMart Convenience Channel Expansion: On February 6, 2025, the Company announced the launch of TRUBAR™ in GoMart, a regional convenience store chain with a major presence in West Virginia and additional locations in Ohio and Virginia. TRUBAR™ is now available in 124 GoMart stores. TRUBAR™ Canada Expansion: On February 24, 2025, the Company announced the launch of TRUBAR™ in Costco Canada's West Region, marking a major milestone in the brand's expansion across Canada and strengthening its strategic partnership with Costco. Additionally, SBBC has expanded TRUBAR™'s retail footprint with the addition of Nature's Emporium, an Ontario-based health food market with six locations, and Freson Bros., an Alberta-based grocery chain with 16 locations. Direct to Consumer Growth Update: On March 4, 2025, the Company announced preliminary unaudited results of its estimated growth in direct-to-consumer ("DTC") sales for 2024. TRUBAR™ demonstrated exceptional growth throughout 2024, with total DTC sales increasing by 365% from Q1 to Q4-2024. This growth is reflected in quarterly DTC sales of $395K in Q1, $916K in Q2, $1.48 million in Q3, and $1.84 million in Q4. SIGNIFICANT EVENTS SUBSEQUENT TO MARCH 31, 2025 Significant business and operational highlights for the Company subsequent to March 31, 2025, the Company: Target Expansion: On April 14, 2025, the Company announced the launch of TRUBAR TM in select Target locations, marking further progress in expanding the brand's North American distribution footprint with key national retail partners. Costco National MVM Promotion: On May 12, 2025, the Company announced TRUBAR TM will be featured in National MVM Promotion at Costco U.S. The MVM serves as one of Costco's flagship promotional tools, driving visibility and encouraging trial through exclusive savings offered to an engaged customer base. Name Change to TRUBAR Inc.: On May 21, 2025, the Company announced it has officially changed its name from Simply Better Brands Corp. to TRUBAR Inc., aligning its corporate identity with its flagship brand. As part of the transition, Kingsley Ward has been appointed Executive Chairman to lead capital markets strategy, while Erica Groussman, co-founder of TRUBAR™, has assumed the role of Chief Executive Officer to lead brand operations and growth. UPDATE ON LIQUIDITY AND CAPITAL RESOURCES The Company's primary liquidity and capital requirements are for inventory and general corporate working capital purposes. The Company had a cash balance of $1.65 million as of March 31, 2025, which will provide capital to support the planned growth of the business and for general corporate working capital purposes. The Company's Adjusted working capital increased to $5.3 million as of March 31, 2025, from $4.1 million as of March 31, 2024 ($1.2 million improvement). This excludes warrant liabilities as they are settled through the issuance of Common shares. Significant liquidity and capital-related updates included: Line of Credit Facility – On November 8, 2024, the Company, through its subsidiary, Tru Brands Snack, entered into a credit agreement referred to as the "TBS Overdraft Facility" with a banking institution. This facility provides the Company with overdraft protection of $10.0 million for operational purposes and is repayable on demand. The balance on March 31, 2025, was $2.23 million. Promissory Notes – During the current reporting period, the Company repaid loan principal of $0.98 million. The remaining principal balance on March 31, 2025 is $2.5 million. $10 million Credit Facility – On April 22, 2025, the Company entered into a credit facility agreement with a related party, to provide up to $10 million to support the TRUBAR sales expansion in 2025. The Company's ability to fund operating expenses will depend on its future operating performance which will be affected by general economic, financial, regulatory, and other factors including factors beyond the Company's control (See "Risk and Uncertainties" in the MD&A). Management continually assesses liquidity in terms of the ability to generate sufficient cash flow to fund the business. Net cash flow is affected by the following items: (i) operating activities, including the level of accounts receivable, other receivable, accounts payable, accrued liabilities and unearned revenue and deposits; (ii) investing activities (iii) financing activities. WEBCAST and CONFERENCE CALL DETAILS: TRUBAR INC. will be holding a conference call and simultaneous webcast to discuss its financial results on Thursday, May 29, 2025, at 10:00 am ET (7:00 am PT). The call will be hosted by Kingsley Ward, Executive Chairman, and Erica Groussman, Chief Executive Officer & President. Please dial-in 10 minutes prior to the start of the call. Date: Thursday, May 29, 2025 Time: 10:00 am EST (7:00 am PST) For attendees who wish to join by webcast, the event can be accessed at: Dial-in by phone +1 778 907 2071 (Vancouver Local) +1 647 558 0588 (Toronto Local) Click here to find local numbers Meeting ID: 868 4843 4713 Footnotes: 1. Non-IFRS financial measures – Gross Profit, Gross Margin Percentage, Gross Revenue In addition to results reported in accordance with IFRS, the Company uses certain non-IFRS financial measures as supplemental indicators of its financial and operating performance. These non-IFRS financial measures include Gross Revenue, Gross Profit, and Gross Margin Percentage. The Company believes these supplementary financial measures reflect the Company's ongoing business in a manner that allows for meaningful period-to-period comparisons and analysis of trends in its business. Gross Profit and Gross Margin Percentage The Company defines Gross Profit as revenue less cost of sales and Gross Margin Percentage as Gross Profit as a percentage of revenue. Gross Profit and Gross Margin Percentage should not be construed as an alternative for revenue or net income (loss) determined in accordance with IFRS. The Company believes that Gross Profit and Gross Margin Percentage are meaningful metrics that are often used by readers to measure the Company's efficiency of selling its products and services. Gross Revenue The Company defines Gross Revenue as Net Revenue adjusted for vendor discounts. The Company, through its subsidiary, Tru Brands, engaged in a marketing program with one of its vendors. Discounts and specific promotional expenditures related to this program were recognized as a reduction of revenue in accordance with IFRS 15, 'Revenue from Contracts with Customers'. The following table presents the Gross revenue and Net revenue for the three months ended March 31, 2025, and 2024, and a reconciliation of same to Gross Profit (loss). 2. Non-IFRS Measures - EBITDA and Adjusted EBITDA EBITDA and Adjusted EBITDA are non-IFRS measures used by management that are not defined by IFRS. EBITDA and Adjusted EBITDA do not have a standardized meaning prescribed by IFRS and therefore may not be comparable to similar measures presented by other issuers. Management believes that EBITDA and Adjusted EBITDA provide meaningful and useful financial information as these measures demonstrate the operating performance of the business excluding non-cash charges. Readers are cautioned that EBITDA and Adjusted EBITDA should not be construed as an alternative to net income as determined under IFRS; nor as an indicator of financial performance as determined by IFRS; nor a calculation of cash flow from operating activities as determined under IFRS; nor as a measure of liquidity and cash flow under IFRS. The Company's method of calculating EBITDA and Adjusted EBITDA may differ from methods used by other companies and, accordingly, the Company's EBITDA and Adjusted EBITDA may not be comparable to similar measures used by any other company. Except as otherwise indicated, EBITDA and Adjusted EBITDA are calculated and disclosed by SBBC on a consistent basis from period to period. Specific adjusting items may only be relevant in certain periods. The most directly comparable measure to EBITDA and Adjusted EBITDA calculated in accordance with IFRS is net loss. "EBITDA" is calculated as earnings before interest, taxes, depreciation, depletion, and amortization. "Adjusted EBITDA" is calculated as EBITDA adjusted for non-cash, extraordinary, non-recurring, and other items unrelated to the Company's core operating activities. See also Earnings before Interest, Taxes, Depreciation, and Amortization ("EBITDA") and Adjusted EBITDA (Non-GAAP Measures) in the Company's management discussion and analysis for the three months ended March 31, 2025, available on SEDAR+ at The following table presents the EBITDA and Adjusted EBITDA for the three months ended March 31, 2025, and 2024, and a reconciliation of same to net income (loss). About TRUBAR Inc. TRUBAR Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients. TRUBAR™, the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company is focused on expanding TRUBAR™'s presence throughout North America and select international markets. For more information, visit: Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Information Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the tariff and regulatory climate in which the Company operates, the Company will receive necessary approvals (including the acceptance of the TSX Venture Exchange) for the Promissory Note and the proposed name change, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to: management's current expectations regarding the ability of the Company to drive growth and deliver value to shareholders in fiscal 2025, management's expectations regarding the strategic focus of the Company in 2025, plans to issue the Promissory Note, expansion plans for TRU Brands products, plans to change the Company's corporate name, and the success of the Company's marketing efforts. Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to above prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at The above summary of assumptions and risks related to forward-looking statements in this news release has been provided to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.
Yahoo
3 days ago
- Business
- Yahoo
TRUBAR INC. ANNOUNCES FIRST QUARTER 2025 RESULTS, AND PROVIDES FISCAL YEAR 2025 OUTLOOK
The TRUBARTM brand generated Net Revenue of $9.9 million in Q1-2025 from its protein bar sales, excluding contribution from its No B.S. division. TRUBAR's revenue in the quarter was driven by 373% increase in revenues in its physical retail channel (excluding the Company's wholesale club channel) and 593% growth in its direct-to-consumer e-commerce channel. During the quarter TRUBAR announced strategic launches with leading retailers including Costco Canada and Sam's Club. Subsequent to March 31, 2025, the Company announced a nationwide rollout into Target stores and launched into Costco Warehouse locations in Mexico. TRUBAR management expects to deliver Net Revenue of $65 to $70 million for fiscal 2025. VANCOUVER, BC, May 28, 2025 /CNW/ - TRUBAR Inc. (formerly, Simply Better Brands Corp.) ("TRUBAR" or the "Company") (TSXV: TRBR) (OTCQX: TRBRF), a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, today announced its interim financial results for the three months ended March 31, 2025. All amounts are expressed in United States dollars unless otherwise noted. Certain metrics, including those expressed on an adjusted basis, such as "Gross Revenue", "Gross Profit", "Gross Margin Percentage", "EBITDA" and "Adjusted EBITDA", are non-International Financial Reporting Standards ("IFRS") measures, see "Non-IFRS Measures" below. Selected financial and operating information are outlined below and should be read with the Company's interim consolidated financial statements and related management's discussion and analysis ("MD&A") for the three months ended March 31, 2025, which are available under the Company's profile on SEDAR+ at MANAGEMENT COMMENTARY Erica Groussman, Chief Executive Officer, TRUBAR, commented: "We are very pleased with our strong first quarter results which reflect a continuation of the progress we made throughout 2024 expanding our distribution footprint to more than 15,000 retailers across North America and driving substantial growth in the direct-to-consumer ecommerce channel. The successful execution of our strategy helped us deliver sales growth of 498% in Q1 2025 vs Q1 2024, excluding sales in the wholesale club channel." Groussman added: "We continue to expand the distribution footprint for TRUBAR™ with the addition of key strategic retail partnerships, and we remain on track to grow to 25,000 retail locations by year-end. We are also seeing continued strong growth and momentum in the ecommerce channel building on our recent success increasing TRUBAR™'s online availability and consumer reach. We have made meaningful progress in our supply chain strategy and execution, ensuring we maintain inventory levels to meet the growing demand for TRUBAR™. In addition, we are leveraging our increasing volumes to secure supplier agreements and partnerships that will help us enhance our margins going forward. I am also very pleased with the world class team of seasoned CPG leaders we have assembled to drive our strategy at this critical point in the growth trajectory of TRUBAR™." Kingsley Ward, Executive Chairman, commented: "We're proud to now be operating as TRUBAR Inc., a rebrand that strategically aligns our corporate identity with our highest-performing brand and positions us for sustained growth and long-term value creation. Our focus remains on enhancing the Company's financial position through strategic initiatives designed to support sustainable growth while ensuring strong operational and working capital efficiency. With higher revenues anticipated next quarter, we are well-positioned to continue executing on our growth strategy while maintaining prudent financial discipline." FISCAL 2025 OUTLOOK TRUBAR management expects to deliver Net Revenue between $65 million and $70 million in fiscal 2025. FINANCIAL HIGHLIGHTS FOR THE THREE MONTH PERIOD ENDED MARCH 31, 2025 Financial highlights for TRUBAR Inc. continuing operations during the three months ended March 31, 2025, included: Net Revenue was $10.2 million for the three months ended March 31, 2025, representing a decrease of 26% compared to Net Revenue of $13.7 million during the three months ended March 31, 2024. The decrease reflects the timing of marketing activities, with the Costco MVM campaign occurring in Q1 of 2024 versus Q2 this year. Outside of the MVM period, TRUBAR™ maintained strong growth in the protein bar segment, reinforcing its market position and the effectiveness of the Company's expansion strategy. Gross Revenue was $13.9 million for the three months ended March 31, 2025, a decrease of 16% compared to $16.6 million for the comparable period in 2024. Revenue derived from TRUBARTM sales was $9.9 million for the three months ended March 31, 2025, representing a decrease of $3.1 million or 24% as compared to $13.0 million for the three months ended March 31, 2024. The decline in revenue was due to the above-mentioned timing of promotional activities. Direct-to-consumer/Ecommerce (DTC) net revenue for the three months ended March 31, 2025, was $2.9 million, an increase of 593% compared to $430,000 for the three months ended March 31, 2024, and represented 30% of total TRUBARTM net revenue. Gross Profit1 was $3.2 million for the three months ended March 31, 2025, a decrease of 16% as compared to Gross Profit of $3.8 million for the three months ended March 31, 2024. Gross Margin Percentage1 was 31% for the three months ended March 31, 2025, compared to Gross Margin Percentage of 28% for the comparable period in 2024. Operating costs were $4.9 million for the three months ended March 31, 2025, an increase of $1.5 million (or 47%), compared to $3.4 million for the three months ended March 31, 2024. This increase reflects the Company's strategic investments and operational growth initiatives. TRUBAR Inc. generated an Adjusted EBITDA2 loss of $1.5 million from continuing operations for the three months ending March 31, 2025, a $2.2 million decrease compared to the Adjusted EBITDA of $0.7 million in Q1 2024. This was primarily due to the timing of the above-mentioned promotional activity in the club channel. TRUBAR Inc. recorded a net loss from continuing operations of $1.2 million during the three months ended March 31, 2025, compared to a net loss of $0.2 million for the three months ended March 31, 2024. FIRST QUARTER 2025 BUSINESS and OPERATIONAL HIGHLIGHTS Significant business and operational highlights for the Company during the three months ended March 31, 2025, included: Sam's Club Expansion: On January 15, 2025, the Company announced the nationwide rollout of TRUBAR™ in select Sam's Club warehouse locations across the U.S. This launch builds on the brand's successful online presence at and further strengthens its North American distribution footprint with key retail partners. Gopuff E-Commerce Expansion: On January 21, 2025, the Company announced the launch of TRUBAR™ on Gopuff, the leading instant commerce platform with a presence in major U.S. markets. This partnership enhances TRUBAR™'s reach through Gopuff's micro-fulfillment centers and omnichannel retail locations across the U.S. GoMart Convenience Channel Expansion: On February 6, 2025, the Company announced the launch of TRUBAR™ in GoMart, a regional convenience store chain with a major presence in West Virginia and additional locations in Ohio and Virginia. TRUBAR™ is now available in 124 GoMart stores. TRUBAR™ Canada Expansion: On February 24, 2025, the Company announced the launch of TRUBAR™ in Costco Canada's West Region, marking a major milestone in the brand's expansion across Canada and strengthening its strategic partnership with Costco. Additionally, SBBC has expanded TRUBAR™'s retail footprint with the addition of Nature's Emporium, an Ontario-based health food market with six locations, and Freson Bros., an Alberta-based grocery chain with 16 locations. Direct to Consumer Growth Update: On March 4, 2025, the Company announced preliminary unaudited results of its estimated growth in direct-to-consumer ("DTC") sales for 2024. TRUBAR™ demonstrated exceptional growth throughout 2024, with total DTC sales increasing by 365% from Q1 to Q4-2024. This growth is reflected in quarterly DTC sales of $395K in Q1, $916K in Q2, $1.48 million in Q3, and $1.84 million in Q4. SIGNIFICANT EVENTS SUBSEQUENT TO MARCH 31, 2025 Significant business and operational highlights for the Company subsequent to March 31, 2025, the Company: Target Expansion: On April 14, 2025, the Company announced the launch of TRUBARTM in select Target locations, marking further progress in expanding the brand's North American distribution footprint with key national retail partners. Costco National MVM Promotion: On May 12, 2025, the Company announced TRUBARTM will be featured in National MVM Promotion at Costco U.S. The MVM serves as one of Costco's flagship promotional tools, driving visibility and encouraging trial through exclusive savings offered to an engaged customer base. Name Change to TRUBAR Inc.: On May 21, 2025, the Company announced it has officially changed its name from Simply Better Brands Corp. to TRUBAR Inc., aligning its corporate identity with its flagship brand. As part of the transition, Kingsley Ward has been appointed Executive Chairman to lead capital markets strategy, while Erica Groussman, co-founder of TRUBAR™, has assumed the role of Chief Executive Officer to lead brand operations and growth. UPDATE ON LIQUIDITY AND CAPITAL RESOURCES The Company's primary liquidity and capital requirements are for inventory and general corporate working capital purposes. The Company had a cash balance of $1.65 million as of March 31, 2025, which will provide capital to support the planned growth of the business and for general corporate working capital purposes. The Company's Adjusted working capital increased to $5.3 million as of March 31, 2025, from $4.1 million as of March 31, 2024 ($1.2 million improvement). This excludes warrant liabilities as they are settled through the issuance of Common shares. Significant liquidity and capital-related updates included: Line of Credit Facility – On November 8, 2024, the Company, through its subsidiary, Tru Brands Snack, entered into a credit agreement referred to as the "TBS Overdraft Facility" with a banking institution. This facility provides the Company with overdraft protection of $10.0 million for operational purposes and is repayable on demand. The balance on March 31, 2025, was $2.23 million. Promissory Notes – During the current reporting period, the Company repaid loan principal of $0.98 million. The remaining principal balance on March 31, 2025 is $2.5 million. $10 million Credit Facility – On April 22, 2025, the Company entered into a credit facility agreement with a related party, to provide up to $10 million to support the TRUBAR sales expansion in 2025. The Company's ability to fund operating expenses will depend on its future operating performance which will be affected by general economic, financial, regulatory, and other factors including factors beyond the Company's control (See "Risk and Uncertainties" in the MD&A). Management continually assesses liquidity in terms of the ability to generate sufficient cash flow to fund the business. Net cash flow is affected by the following items: (i) operating activities, including the level of accounts receivable, other receivable, accounts payable, accrued liabilities and unearned revenue and deposits; (ii) investing activities (iii) financing activities. WEBCAST and CONFERENCE CALL DETAILS: TRUBAR INC. will be holding a conference call and simultaneous webcast to discuss its financial results on Thursday, May 29, 2025, at 10:00 am ET (7:00 am PT). The call will be hosted by Kingsley Ward, Executive Chairman, and Erica Groussman, Chief Executive Officer & President. Please dial-in 10 minutes prior to the start of the call. Date: Thursday, May 29, 2025Time: 10:00 am EST (7:00 am PST) For attendees who wish to join by webcast, the event can be accessed at: Dial-in by phone+1 778 907 2071 (Vancouver Local)+1 647 558 0588 (Toronto Local)Click here to find local numbersMeeting ID: 868 4843 4713 Footnotes: 1. Non-IFRS financial measures – Gross Profit, Gross Margin Percentage, Gross Revenue In addition to results reported in accordance with IFRS, the Company uses certain non-IFRS financial measures as supplemental indicators of its financial and operating performance. These non-IFRS financial measures include Gross Revenue, Gross Profit, and Gross Margin Percentage. The Company believes these supplementary financial measures reflect the Company's ongoing business in a manner that allows for meaningful period-to-period comparisons and analysis of trends in its business. Gross Profit and Gross Margin Percentage The Company defines Gross Profit as revenue less cost of sales and Gross Margin Percentage as Gross Profit as a percentage of revenue. Gross Profit and Gross Margin Percentage should not be construed as an alternative for revenue or net income (loss) determined in accordance with IFRS. The Company believes that Gross Profit and Gross Margin Percentage are meaningful metrics that are often used by readers to measure the Company's efficiency of selling its products and services. Gross Revenue The Company defines Gross Revenue as Net Revenue adjusted for vendor discounts. The Company, through its subsidiary, Tru Brands, engaged in a marketing program with one of its vendors. Discounts and specific promotional expenditures related to this program were recognized as a reduction of revenue in accordance with IFRS 15, 'Revenue from Contracts with Customers'. The following table presents the Gross revenue and Net revenue for the three months ended March 31, 2025, and 2024, and a reconciliation of same to Gross Profit (loss).For the three months ended ChangeMarch 31, 2025 March 31, 2024expressed in millions * $ % (in terms ofrevenue) $ % (in terms of revenue) $ Gross revenue 13.9 136 % 16.65 121 % (2.75) Less: Vendor discount (3.7) 37 % (3.00) 22 % (0.7) Revenue 10.20 100 % 13.70 100 % (3.50) Cost of goods sold (7.00) (69 %) (9.90) (72 %) 2.90 Gross profit 3.20 31 % 3.80 28 % (0.60) 2. Non-IFRS Measures - EBITDA and Adjusted EBITDA EBITDA and Adjusted EBITDA are non-IFRS measures used by management that are not defined by IFRS. EBITDA and Adjusted EBITDA do not have a standardized meaning prescribed by IFRS and therefore may not be comparable to similar measures presented by other issuers. Management believes that EBITDA and Adjusted EBITDA provide meaningful and useful financial information as these measures demonstrate the operating performance of the business excluding non-cash charges. Readers are cautioned that EBITDA and Adjusted EBITDA should not be construed as an alternative to net income as determined under IFRS; nor as an indicator of financial performance as determined by IFRS; nor a calculation of cash flow from operating activities as determined under IFRS; nor as a measure of liquidity and cash flow under IFRS. The Company's method of calculating EBITDA and Adjusted EBITDA may differ from methods used by other companies and, accordingly, the Company's EBITDA and Adjusted EBITDA may not be comparable to similar measures used by any other company. Except as otherwise indicated, EBITDA and Adjusted EBITDA are calculated and disclosed by SBBC on a consistent basis from period to period. Specific adjusting items may only be relevant in certain periods. The most directly comparable measure to EBITDA and Adjusted EBITDA calculated in accordance with IFRS is net loss. "EBITDA" is calculated as earnings before interest, taxes, depreciation, depletion, and amortization. "Adjusted EBITDA" is calculated as EBITDA adjusted for non-cash, extraordinary, non-recurring, and other items unrelated to the Company's core operating activities. See also Earnings before Interest, Taxes, Depreciation, and Amortization ("EBITDA") and Adjusted EBITDA (Non-GAAP Measures) in the Company's management discussion and analysis for the three months ended March 31, 2025, available on SEDAR+ at The following table presents the EBITDA and Adjusted EBITDA for the three months ended March 31, 2025, and 2024, and a reconciliation of same to net income (loss).For the three months ended March 31, 2025 March 31, 2024 Change in$ $ $ Income (loss) for the quarter from continuing operations (1.20) (0.20) (1.00) Amortization - 0.40 (0.40) Finance costs 0.10 0.30 (0.20) EBITDA (1.10) 0.50 (1.60) Fair value adjustment of derivative liability - 0.10 (0.10) (Gain) loss on remeasurement of warrant liabilities (0.80) 0.30 (1.10) Share-based payments 0.40 (0.40) 0.80 Non-recurring expenses - 0.20 (0.20) Adjusted EBITDA (1.50) 0.70 (2.20) About TRUBAR Inc. TRUBAR Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients. TRUBAR™, the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company is focused on expanding TRUBAR™'s presence throughout North America and select international markets. For more information, visit: Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Information Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the tariff and regulatory climate in which the Company operates, the Company will receive necessary approvals (including the acceptance of the TSX Venture Exchange) for the Promissory Note and the proposed name change, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to: management's current expectations regarding the ability of the Company to drive growth and deliver value to shareholders in fiscal 2025, management's expectations regarding the strategic focus of the Company in 2025, plans to issue the Promissory Note, expansion plans for TRU Brands products, plans to change the Company's corporate name, and the success of the Company's marketing efforts. Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to above prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at The above summary of assumptions and risks related to forward-looking statements in this news release has been provided to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law. SOURCE Trubar Inc. View original content to download multimedia: Sign in to access your portfolio
Forbes
4 days ago
- Business
- Forbes
How The Founder Of Trubar Went From Mom On A Mission To Launching A $50 Million Snack Brand
Trubar's rollout in Target reflects the momentum from the brand's expansion into 15,000 new retailers secured in 2024. Most people walk into Target with a mission: get in, get what you need, and get out. For Erica Groussman, a trip to the retail chain last month meant something more. 'Seeing Trubar on the shelf at Target for the first time was a 'pinch-me' moment,' says Groussman, founder and CEO of Trubar. 'After years of work, to walk in and see it there was surreal.' But browse any snack aisle and it's clear there's no shortage of protein bar brands to shop from, with Kind, RxBar, MacroBar, and Quest among the competition. Trubar seeks to differentiate itself by tackling a growing debate in the nutrition world: are seed oils beneficial or harmful? Colleen Coffey, lead nutritionist at Sakara Life, wrote in a Sakara blog that the chemical processes that govern a majority of industrial varieties are 'not only harmful to the environment, but also harmful to our bodies—and particularly our endocrine system.' Trubar emphasizes its ingredients are seed oil-free, as well as gluten-free, soy-free, sugar-alcohol free and plant-based protein bars. This helped Trubar find its way into more than 15,000 retailers, including Whole Foods, Costco, Amazon, CVS, and more. Since its debut in 2019, Trubar has surpassed $50 million in revenue in 2024 (with the next goal to do $100 million annually by 2026). Trubar's success started from a mom just looking for a better protein bar, she says. 'The early days were tough. I was juggling being a mom while trying to get a business off the ground. There were moments—late nights, long weeks—when I wasn't sure it would all come together. But I never let that uncertainty stop me from moving forward.' Miami-based Trubar offers 12 indulgent, dessert-inspired flavors, with festive names like Daydreaming About Donuts and Smother Fudger Peanut Butter. The bars are designed for busy, health-conscious consumers. "I started Trubar because I couldn't find a protein bar that tasted indulgent but was made with clean ingredients that I trusted," she says. Groussman grew up watching her mom try a million different diets, but wanted to create something that felt fun, satisfying, and not restrictive for herself and her two children, now ages 11 and 13. 'I wanted it to taste like dessert, but make it with real ingredients that made you feel good." Before there were factories, trucks, offices, distributors, or even capital, there was just family and constant runs to the post office. Groussman's loved ones helped pack and ship bars by hand from their kitchen, one by one. 'In the beginning, we were doing everything ourselves—including shipping. My family was a huge part of those early orders. It was truly a team effort and a reminder of how scrappy startups really are at the start.' Erica Groussman's startup was acquired by Simply Better Brands in 2021, a brand accelerator in the global protein-based nutrition category. Groussman shares that she "bootstrapped, rebranded, pitched, repitched, and built a business from the ground up.' After about three years of operating as a self-funded business, she grew Trubar into a well-capitalized brand by selling a majority stake to Simply Better Brands Corp., leveraging institutional support to scale its operations. Today, Trubar has surpassed one million bars sold per year, and pulls in an estimated $1 million in monthly Amazon sales. But Groussman adds that's not to say that her job as Founder and CEO gets any easier now that Trubar 'seems' to be a well-oiled (but not seed oil!) machine, especially when the 9-5 is only half the career. 'Like every working parent, some days feel like a win, others like a juggling act. I focus on being present where I am—at work or with my kids—and I've learned to accept that balance isn't always perfect. Having a great team at home and at work helps a lot.' Like all moms and entrepreneurs , Groussman says every day tests her ability to problem-solve. 'Whether it's a supply chain delay, a packaging issue, or a last-minute retailer change, part of leading a brand is solving problems quickly and calmly. I've learned to trust my team and focus on solutions, not panic.' What once started in her home kitchen has turned into a brand name supported by a devoted base of health-conscious moms, kids, fitness enthusiasts, as well as celebrity fans like Bethenny Frankel and Halle Berry. 'Scaling while maintaining our standards is our biggest challenge,' Groussman admits. 'Trubar is indulgent but clean. As we expanded into more retailers, it was essential not to compromise on quality, sourcing, or our brand voice.' The company now manufactures in multiple U.S. plants to meet demand and partners with national warehousing and logistics firms for distribution across Amazon, retail chains, and direct-to-consumer channels. A dedicated ops team oversees inventory and freight—'a complex system that's only gotten tighter as we've scaled,' she says. Next up? More flavors, strategic partnerships, and new product iterations. 'We're constantly experimenting with new concepts that feel nostalgic, delicious, and still align with our clean ingredient standards.' And speaking of nostalgia, Groussman says she has goals to distribute in her current home of Miami and birthplace of upstate New York. 'More airports and on-the-go channels, too. Anywhere people snack—we want to be there.'
Cision Canada
23-05-2025
- Business
- Cision Canada
TRUBAR ANNOUNCES TIMING OF FISCAL FIRST QUARTER INVESTOR WEBINAR
Investor Webinar scheduled for Thursday, May 29, 2025, at 10:00 am ET (7:00 am PT) VANCOUVER, BC, May 23, 2025 /CNW/ - TRUBAR Inc. (formerly, Simply Better Brands Corp.) (" TRUBAR" or the " Company") (TSX Venture: SBBC) (OTCQX: SBBCF), a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, is pleased to announce that the Company will release its fiscal first quarter financial results for the period ended March 31, 2025, after market closing on Wednesday, May 28, 2025. The Company will also host an investor webinar to provide a corporate update and discuss the Company's fiscal first quarter results on Thursday, May 29, 2025, at 10:00 am ET (7:00 am PT). The call will be hosted by: J.R. Kingsley Ward, Executive Chairman, and Erica Groussman, CEO & President. Webinar Details: Webinar Registration: Date: Thursday, May 29, 2025 Time: 10:00 am ET (7:00 am PT) Dial-in by phone +1 778 907 2071 (Vancouver Local) +1 647 558 0588 (Toronto Local) Click here to find local numbers Meeting ID: 868 4843 4713 Please connect 5 minutes prior to the conference call to ensure time for any software download that may be required. About TRUBAR Inc. TRUBAR Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients. TRUBAR™, the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company is focused on expanding TRUBAR™'s presence throughout North America and select international markets. For more information, visit: Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Information Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts. Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.
Yahoo
23-05-2025
- Business
- Yahoo
TRUBAR ANNOUNCES TIMING OF FISCAL FIRST QUARTER INVESTOR WEBINAR
Investor Webinar scheduled for Thursday, May 29, 2025, at 10:00 am ET (7:00 am PT) VANCOUVER, BC, May 23, 2025 /CNW/ - TRUBAR Inc. (formerly, Simply Better Brands Corp.) ("TRUBAR" or the "Company") (TSX Venture: SBBC) (OTCQX: SBBCF), a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients, is pleased to announce that the Company will release its fiscal first quarter financial results for the period ended March 31, 2025, after market closing on Wednesday, May 28, 2025. The Company will also host an investor webinar to provide a corporate update and discuss the Company's fiscal first quarter results on Thursday, May 29, 2025, at 10:00 am ET (7:00 am PT). The call will be hosted by: J.R. Kingsley Ward, Executive Chairman, and Erica Groussman, CEO & President. Webinar Details:Webinar Registration: Date: Thursday, May 29, 2025Time: 10:00 am ET (7:00 am PT) Dial-in by phone+1 778 907 2071 (Vancouver Local)+1 647 558 0588 (Toronto Local)Click here to find local numbersMeeting ID: 868 4843 4713 Please connect 5 minutes prior to the conference call to ensure time for any software download that may be required. About TRUBAR Inc. TRUBAR Inc. is a better-for-you snacking company focused on delivering high-quality, plant-based protein products with exceptional taste and made with clean, recognizable ingredients. TRUBAR™, the Company's signature product line, is distributed through national retailers, club stores, and e-commerce platforms across North America. The Company is focused on expanding TRUBAR™'s presence throughout North America and select international markets. For more information, visit: Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Forward-Looking Information Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts. Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law. SOURCE Trubar Inc. View original content to download multimedia: Sign in to access your portfolio
