logo
In Defense Of Chevy's Forgotten Pickup Trucks

In Defense Of Chevy's Forgotten Pickup Trucks

Yahoo28-02-2025

For the most part, when it comes to yearly sales Chevrolet has been number two in the pickup truck segment in the U.S. for a long time. That isn't to say that Chevy trucks are bad, it's just that truck buyers love them some Ford F-Series pickups, which have topped the charts for 48 years in a row. It's a shame really, as Chevy has had some unique offerings over the years that were more than just your typical pickup trucks. A lot of these forgotten trucks have been lost to time, so let's take a look at a few unique pickup offerings from Chevy's past.
Read more: The 2024 Ford Ranger Raptor Is Exactly What You Want It To Be
Chevy wanted in on the emerging performance pickup game in the early 1990s, so i's engineers took off-the-shelf parts and created the bad-ass Chevy 454 SS. Based on the half-ton C1500, the 454 SS sported a monochromatic exterior design based on the C1500's sport appearance package, which included a black grille, bumpers and mirrors. For the first couple model years they were all black, though red or white paint was later offered, and the sides of the bed were fitted with 454 SS decals with the SS finished in red.
The real performance was under the skin. Chevy borrowed the 7.4-liter V8 from its heavy duty models and threw it in the 454 SS. The massive V8 made 230 horsepower and 385 pound-feet of torque, which it put down to the rear wheels through a three-speed automatic transmission. Chevy said the 454 SS could hit 60 mph in under 8 seconds, and it wasn't just fast in a straight line, either. The 454 SS also received Bilstein shocks, the steering was quickened, the rear differential received higher ratios and a front stabilizer bar was added. Today the 454 SS is relatively rare, with fewer than 17,000 made over its three years of production.
While many think the GM EV1 was the company's only attempt at an electric car in the 1990s, Chevy debuted an EV in 1997 that flew under the radar: the S-10 EV, the world's first electric pickup. The truck was odd, mainly because Chevy engineers used the powertrain setup from EV1 and dropped it in the S-10. The result was a front-wheel-drive pickup with a 114-horsepower electric motor (23 hp less than the EV1) and a 16.2-kWh battery back that weighed 1,400 pounds. It could only do about 44 miles on a charge, but in 1998 the lead-acid battery was upgraded to a 29-kWh nickel-metal hydride pack that increased range to nearly 100 miles. Only 492 were ever made, most of which were leased to fleets and then crushed, but 60 were sold outright to fleet customers, with a handful still surviving today.
The first-generation Chevy Avalanche was brilliant when it debuted. It introduced American pickup buyers to something they didn't know they needed: the Midgate system that allowed the rear seats to be folded down, effectively making the bed longer for more cargo capacity. What some people don't know is that Chevy made two flavors of Avalanche: the standard 1500 and the heavy duty 2500.
The Avalanche 2500 was all about tough-ness, towing and hauling. It got rubber floor mats, more durable carpet, bigger off-road tires, skid plates and beefier leaf springs. Under the hood, Chevy dropped in its massive 8.1-liter Vortec V8 thatmade 320 horsepower and 440 lb-ft of stump-pulling torque. This gave the Avalanche 2500 a near-12,000-pound tow rating and over 2,000 pounds of payload capacity. Sadly the Avalanche 2500 was only ever offered on the first generation, and it was only available from 2001 to 2005.
This is a truck that even I didn't know existed until recently. Beginning in the early 1970s, rather than make a compact pickup on its own, Chevy approached Isuzu to borrow its small pickup called the Faster. The result was the badge-engineered Chevy LUV, which apparently stood for Light Utility Vehicle. Despite its small size, Chevy offered the LUV with a standard six-foot or an optional seven-and-a-half-foot bed, which looked weird on a truck so small. Power came from a 1.8-liter inline-4 that made all of 75 horsepower; the engine gained an extra five horses a few years later. The LUV would last until 1982 when it was replaced by the S-10, the same year it started to be offered with a 2.2-liter diesel engine.
Read the original article on Jalopnik.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

1940 Chevy Master Business Coupe Resurfaces After 64 Years in Abandoned Barn
1940 Chevy Master Business Coupe Resurfaces After 64 Years in Abandoned Barn

Yahoo

timean hour ago

  • Yahoo

1940 Chevy Master Business Coupe Resurfaces After 64 Years in Abandoned Barn

⚡️ Read the full article on Motorious After more than six decades hidden from the world, a 1940 Chevrolet Master Business Coupe has been discovered in a long-abandoned barn, remarkably intact and sparking new hope for preservation among classic car enthusiasts. The two-door coupe, long thought lost to time, reportedly sat untouched since 1961. Found blanketed in dust and surrounded by signs of long-term neglect—including a large rat nest in the trunk and a deteriorated interior—the car still retains much of its original form. Remarkably, rust is minimal, and the body appears solid despite being parked for 64 years. Introduced in 1933, the Chevrolet Master nameplate was part of GM's efforts to expand its model range, remaining a core part of the brand's prewar lineup. The 1940 model year marked a significant design update, with a broader grille extending past a V-shaped front fascia, sleeker fenders, and a longer 113-inch wheelbase. Chevrolet offered several body styles that year, but only 25,537 customers opted for the Business Coupe configuration—out of more than 400,000 total Masters produced. While not exceedingly rare by production numbers alone, surviving examples in unrestored condition are increasingly uncommon. The car is not entirely original, however. It appears to have received a repaint before its lengthy slumber, and under the hood lies a swapped inline-six engine, likely from the mid-1950s. Though this diminishes its historical purity, enthusiasts agree that the car's survival in such condition still holds significant value. Whether the Master will be restored or remain a survivor is uncertain, but classic car circles are already buzzing. For now, the coupe is safe, finally seeing daylight after a lifetime in the dark—a silent testament to American craftsmanship and the power of rediscovery.

Trump tariffs plague Canadian motorsport racers
Trump tariffs plague Canadian motorsport racers

Hamilton Spectator

time3 hours ago

  • Hamilton Spectator

Trump tariffs plague Canadian motorsport racers

Canadian motorsport racers aren't immune to U.S. President Donald Trump's tariffs. Most performance items are imported from the U.S., which makes some of them subject to tariff-related price increases (earlier this year, the federal government also imposed retaliatory tariffs on some vehicles and auto parts). Those in racing say it's starting to take a toll. 'I have to pay attention to every item,' said Performance Cellar owner Venice Perno, whose shop is based in Hamilton and has long supplied the racing community. 'There is a fine line when ordering parts and I'm trying to keep a good balance. I have to look at every line of every product.' To make matters worse, prices never returned to their lower, pre-pandemic levels, Perno said. He said the situation is confusing as to what has increased in price, including raw materials and production. 'It's a lot more work. I just can't push the order button.' Perno said the price increase for racing tires is front and centre. 'Tires have gone through the roof. They're all 25 per cent more,' he noted and added a rear tire for a quick drag race car, such as a Pro Modified, costs about $2,000. Erica Bicknell-Jones of Bicknell Racing Products in St. Catharines also cited the increase in tire costs. 'The biggest spot we have felt it is tires,' she said. The company has been scouring the country for race tires, sending trucks to Eastern Canada for stock. It has secured tires, but they don't come cheap. 'So far, we have put out over $150,000 in tariffs just for those three trucks,' she said. 'All costs have to be paid up front. All of these 2,500-plus tires are not sold and paid for yet, so it's a huge out-of-pocket expense.' A rear tire for a Sprint Car is now more than $600. 'That's just insane.' 'We don't know all the ins and outs,' said Dale Stroud, who for more than 30 years has been building performance engines for oval and drag racing cars as well as street rods and marine applications. Stroud, whose shop is in Caledonia, also mentioned pricing never returned to pre-pandemic days. 'It never came down. As an example, an intake manifold for a small-block Chevy is now around $500 and pre-COVID it was $250. 'We try to source Canadian products,' he went on, 'then North American parts, then we're using offshore. The trouble with tariffs is what parts have these tariffs and how the pieces that make up a part are categorized. There is so much uncertainty.' Bicknell-Jones appealed to the federal government for help. 'In early April, the government shared an option for applying for an exemption on things like tariffs on racing tires,' she said. 'Since there is no where in Canada that we could get them made, in reality, we should be exempt. I have not heard back on our application.' Weekend winners: Cody McPherson of St. Catharines won the DIRTcar Sportsman Western Region event at Merrittville Speedway Saturday, his fourth feature win in a row at the dirt track … Tyler Hawn from Oro Medonte led all 30 laps to win the OSCAAR Hot Rod Bill Zardo Memorial at Flamboro Speedway Saturday night. The APC United Late Models will be on the paved oval this Saturday for the Grisdale Racing Products 100, along with a visit by the Can-Am TQ Midgets … An $18,000 purse includes $5,000 for the winner and will be awarded after the feature for the touring Southern Ontario Sprints this Saturday at the Chatham-Kent oval of Buxton Speedway … Stratford native Spencer Hyde took Funny Car runner-up at the recent New England Nationals at Epping, N.H. Brittany Force won the Top Fuel title and tied Shirley Muldowney's 18 national event wins in TF … Nick Sheridan of Mount Brydges won the Empire Super Sprints feature at Ohsweken Speedway, his first 360 Sprint Car A-Main win at the dirt oval.

How to Turn Tariff Turmoil Into Boosted Sales — and Build Trust in the Process
How to Turn Tariff Turmoil Into Boosted Sales — and Build Trust in the Process

Entrepreneur

time3 hours ago

  • Entrepreneur

How to Turn Tariff Turmoil Into Boosted Sales — and Build Trust in the Process

When unexpected policy changes like tariffs hit, smart marketers don't panic — they pivot. Here's how we turned headlines into high-converting, urgency-driven campaigns that boosted sales and built trust. Opinions expressed by Entrepreneur contributors are their own. As chief marketing officer of the Tim Moran Auto Group, which runs Ford, Chevrolet and Hyundai dealerships, I've discovered the hard way that the best marketing campaigns don't always originate in the boardroom, but in the news cycle. Recently, news of fresh 25% tariffs against imported vehicles and automotive parts lit up the headlines and sent shock and confusion throughout the business community. Decisions like these can ripple through global supply chains, dealer inventories and customer bank accounts. But for companies that move quickly, changes in policy can also turn into moments of connection, urgency and growth. In our situation, consumer behavior was directly affected by the announcement. The day after the news became public, we saw traffic to our dealerships surge. Phones rang nonstop. Customers were suddenly jolted into an action that they had deferred for weeks." The message was obvious: urgency had washed into the market, and we had to act. Related: How Trump's Tariffs Are Reshaping Startups and Venture Capital What tariffs on cars would mean for the auto industry Tariffs, in essence, increase the cost of importing vehicles and parts. Domestic production has cushioned some of the blow, though a lot of vehicles continue to depend on parts or manufacturing procedures that come from abroad. For dealers, that could mean higher wholesale prices, tightened inventory and some models cutting into consumers' budgets, making cars less affordable. But here's the catch: Those increases won't occur overnight. There's a window — some days, some weeks — where it's unaffected, whatever the current inventory happens to be. And there is a huge marketing opportunity in that window. We saw it firsthand. Staring down tariffs, we initiated campaigns encouraging customers to "lock in current pricing before prices went up." Our messaging was all about transparency and value: "These vehicles, they're on the lot now at today's prices. They will probably cost more in the months ahead. Act now." We were not fearmongering — we were providing our customers with a heads-up and helping them to make informed decisions. Three brands, one clear message While each brand we represent — Ford, Chevrolet and Hyundai — brings its own strategy to the table, they're all preparing for the same reality: potential price increases driven by incoming tariffs that could impact parts, manufacturing and ultimately, sticker prices. That's why our group's message is simple and urgent: Get in now, while current on-lot inventory is still protected from these changes. Once that inventory is gone, replacements could cost thousands more — and no one can say for certain how steep those increases might be. Ford has leaned in with one of the strongest consumer incentives we've seen in years: employee pricing for everyone through July. That alone creates a major opportunity for savings before any tariff-related effects are felt. We've emphasized that this is a rare moment — with deep discounts available now, and a finite window before future inventory may carry higher costs due to global sourcing. Chevrolet and Hyundai, meanwhile, are both offering aggressive financing programs across popular models. These offers give customers a way to lock in low rates on current inventory before any upstream cost increases work their way into pricing. Our messaging has focused on clarity: All three brands will likely feel some level of tariff impact, especially when it comes to parts and production costs. So the time to act — to save and secure the best value — is before those effects ripple through the supply chain. Related: Historic Perspectives on Tariff Policies and Modern Impacts Marketing in uncertain times When you're in the middle of a fast-moving story like this one, clarity and nimbleness are essential. We leveraged various platforms — email, paid search, social media and even radio — to communicate a consistent message: Tick-tock, time's a-wasting. Customers seemed to appreciate the forthrightness. We weren't pushing products to meet targets; we gave them the opportunity to front-run the system before prices moved. We've had success with strategies such as: Time-locked events : "Tariff Countdown Sales" and "Beat the Price Hike" weekends built urgency and provided a clear rallying point for our teams. : "Tariff Countdown Sales" and "Beat the Price Hike" weekends built urgency and provided a clear rallying point for our teams. Incentive layering : Adding the tariff message to existing rebates or financing programs made the deals seem even more attractive. : Adding the tariff message to existing rebates or financing programs made the deals seem even more attractive. Concise deadlines: Whether it was a deadline for a tariff or the close of a promotion, we were always crystal clear when customers would no longer be able to take advantage and why they must act now. And, perhaps most important, we taught our sales teams to have conversations, not just close sales. We armed them with talking points about how tariffs might affect pricing down the line and how current offers could help customers get ahead of those price increases. This helped build trust and establish our team as trusted advisors, not mere salespeople. Related: 5 Startup Marketing Moves That Work Even in Uncertain Times Sage advice for entrepreneurs of every variety The auto industry may feel the impact of tariffs most acutely, but the larger strategy we used can work for any business. Here's some advice for entrepreneurs who want to capitalize on external events as marketing fodder: Stay plugged into the news . Having ripplecalling here means that, say, if there are legislative changes, economic changes or changes around the world, that affect your industry, you can end up seeing ripple effects through it. The quicker you can spot those changes, the quicker you can craft the judicious value-based message. . Having ripplecalling here means that, say, if there are legislative changes, economic changes or changes around the world, that affect your industry, you can end up seeing ripple effects through it. The quicker you can spot those changes, the quicker you can craft the judicious value-based message. Create urgency with truth . Here are the only two things that motivate people: scarcity and deadlines — but only when they're real. Don't invent panic. Rather, describe to your customers how an event (such as a tariff or new regulation) will impact your prices, availability or service offerings — and be upfront while you do so. . Here are the only two things that motivate people: scarcity and deadlines — but only when they're real. Don't invent panic. Rather, describe to your customers how an event (such as a tariff or new regulation) will impact your prices, availability or service offerings — and be upfront while you do so. Frame the case in terms of what's good for the customer . Instead of "We need to move inventory," it's "You can save money by buying before X happens." Articulate the benefit and put your customer first. . Instead of "We need to move inventory," it's "You can save money by buying before X happens." Articulate the benefit and put your customer first. Spend time building campaigns and testing everything . Some of our messaging was about "tariff alerts," while other sessions delved into more traditional, seasonal language. Through A/B testing, we learned what angle is most relatable to various segments, and we adapted accordingly. . Some of our messaging was about "tariff alerts," while other sessions delved into more traditional, seasonal language. Through A/B testing, we learned what angle is most relatable to various segments, and we adapted accordingly. Lead with value, not fear. But it doesn't have to all be bad. Emphasize what your customers get by acting now, not just what they lose by waiting. In a constantly changing news world, agility is one of the most powerful weapons in a marketer's arsenal. The tariffs are only one example, but the principles we used work whether you are selling cars, real estate, software or services. When the winds of change from the outside are blowing into your industry, do not turn back. Step up, speak clearly and turn that moment into momentum. We don't control the news. But we do have control over how we react to it — and that's where true opportunity resides.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store