2M's World Cup segment not political advertising, says Morocco's audiovisual authority
The complaints—lodged by the Party of Progress and Socialism (PPS), the Popular Movement (MP), and the Justice and Development Party (PJD)—claimed that the segment linked the upcoming World Cup to specific government programs, thereby amounting to political promotion. They argued that the content featured electoral messaging that could be perceived as endorsing the executive's accomplishments.
In its decision, announced on May 16, HACA stated that the segment did not include any political or financial endorsements of individuals or parties. Instead, it highlighted «citizen engagement around social projects of national interest», without any explicit or implicit reference to a political entity through visual elements (such as symbols, logos, or colors) or auditory cues.
«The content in question refers to various social programs. After review, it appears these initiatives are part of national projects launched by His Majesty King Mohammed VI, may God assist Him, and implemented by successive governments over different periods. These programs have already been widely announced and covered in the media», HACA noted in its official communiqué.
Therefore, the Council ruled that the segment did not meet the criteria for advertising under Article 2.1 of Law No. 77.03, nor those of prohibited political advertising as defined by Article 2.3 of the same law.
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