What It's Like at the Army Birthday Festival
A member of the military climbs a rope while another carries a heavy bag during an army fitness competition Saturday in Washington. ()
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32 minutes ago
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🌎 The Club World Cup guide to...Paris Saint-Germain
Our guide to all 32 clubs participating at the FIFA Club World Cup continues. You can check out the full list so far here. Today we're looking Saint-Germain. How did they qualify for the Club World Cup? Paris Saint-Germain booked their place in the USA this summer through the UEFA confederation rankings table. The French side have accrued 85 points over the last four-year period - the fourth-best of any European club. History at the Club World Cup 📸 MAHMUD HAMS - AFP or licensors Advertisement This will be the first time PSG have participated in the Club World Cup. The closest the French side have previously come to anything like the Club World Cup was all the way back in 1975 when they played host to the Tournoi des Paris - a four-way tournament that included South American champions Fluminense and European Cup winners Feyenoord. How did they perform in the 2024/25 season? PSG have been the best team in Europe this season, winning the Treble - Ligue 1, Coupe de France and Champions League. Their 5-0 triumph over Inter in the final in Munich was widely hailed as the best performance in the competition in decades. Who is the coach? Spanish tactician Luis Enrique serves as PSG's head coach. He was appointed in July 2023 and has since extended his contract until June 2027. Under the former Barcelona boss, PSG have become, arguably, Europe's most complete side with one of the most potent attacks in the world. Who is their star player? After adopting a policy of signing the world's most famous players for almost a decade, the French giants have opted instead to go for team cohesion over social media numbers. As such, winger Khvicha Kvaratskhelia is now arguably their most recognisable name. Expected performance at the Club World Cup Despite being drawn in a tough group, if this season's performances are anything to go by, PSG can comfortably be considered one of the favourites. 📸 KARIM JAAFAR - AFP or licensors
Yahoo
37 minutes ago
- Yahoo
Edmonton Oilers, national pride a big focus of Canada's marketing movement
If it feels like you're seeing more advertisements promoting Canadian products, services and businesses while out and about lately, that's because for the past several months, all things Canada have had a bit of a moment in the world of marketing. Marketers tend to hop from trend to trend, attracting the eyes of consumers by tying their interests to particular products. According to Scott Mitchell, managing director with Vistar Media, a marketing group that specializes in out-of-home advertising, the hot trend lately is Canadiana — everything from 'Elbows up' to the Edmonton Oilers. 'A brand is trying to meet their consumer where they are, or meet the person where they are, and that context matters,' said Mitchell. The context, he said, could be anything and often tries to keep up with the cultural zeitgeist. If an advertiser was creating marketing materials last week, for example, it might have referenced the online feud between U.S. President Donald Trump and Elon Musk. Despite some marketers' agility, most can't keep up with the news as quickly as it is created, but Mitchell says advertisers are still jumping on trends that last a little longer. For example, since the Trump tariffs began earlier this year, the focus from brands has been on Canadian and local products, he said. 'What we're seeing from some of the advertising partners that we work with, and particularly Canadian ones as well, is trying to really resonate from that local connection or supporting that local cause.' In this case, the local cause has been pushing for more local shopping as stores advertise Canadian products, and more recently, the Edmonton Oilers. While the Oilers may be particular to Edmonton, widespread pull to bring the Stanley Cup back to Canada is a topical marketing subject across the country. Mitchell said that out-of-home marketing campaigns, like programmable billboards, can be particularly good reflections of broad-based cultural interest. Rather than seeing an ad on a phone, out-of-home marketing is on the streets, on trains, and on people's daily journeys. That could be why a Las Vegas bar bought billboards in Edmonton gloating about a heartbreaking Oilers loss to the Vegas Golden Knights in the second round. As Edmonton's, and indeed Canada's, interest has homed-in on supporting the Oilers, brands are coming to where the fans are. 'We started to see brands actually buying some of the venue types and the screens that are outside the Edmonton arena (Rogers Place),' said Mitchell. Away from the rink, brand focus has also shifted slightly. As July 1 approaches, this time of year typically includes a rise in Canadian pride from brands looking to capitalize on the moment. What's different this year is the tone, says Mitchell. 'Canada Day stuff always kind of had a little extra oomph to it. It was even maybe more lighthearted, right? Whereas now it's a little bit pointier given, obviously, some of the tensions that have arisen,' said Mitchell, adding that the slight change in message is likely 'just a byproduct of where we're at in terms of this moment in time.' Though not a perfect measure, using marketing as a pulse check shows that Canada's national pride has swelled, absorbed the Edmonton Oilers and the country's love of hockey, and also has more of an edge to it from ongoing strife with the United States. Mitchell couldn't say whether the marketing trend might continue, but if Canadians keep their appetite for all things Canada, the marketers will stick with them. Canadian liquor sales flourish in Edmonton as U.S. products return to shelves Many Albertans rejigging travel plans as U.S. trade war drags on 'Mental curveball': Vegas restaurant ad in Edmonton taunts Oilers' loss in final second of Game 3 Bookmark our website and support our journalism: Don't miss the news you need to know — add and to your bookmarks and sign up for our newsletters here. You can also support our journalism by becoming a digital subscriber. Subscribers gain unlimited access to The Edmonton Journal, Edmonton Sun, National Post and 13 other Canadian news sites. Support us by subscribing today: The Edmonton Journal | The Edmonton Sun.
Yahoo
43 minutes ago
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Pacers Get Unwanted Caitlin Clark News on Friday
Pacers Get Unwanted Caitlin Clark News on Friday originally appeared on Athlon Sports. The NBA Finals are all tied up now. This is after the Oklahoma City Thunder secured a crucial 111-104 win on Friday night at Gainbridge Fieldhouse to reclaim home-court advantage in this series. Advertisement The Finals will now shift back to OKC for Game 5 on Monday, tied at 2-2, and with the Thunder playing in front of a capacity crowd at Paycom Center. Indiana Fever star Caitlin Clark was in attendance again for Friday's game as she continues to cheer for the Pacers in their quest for their first-ever NBA championship. Indiana entered Game 4 with an 8-0 record in the NBA playoffs with Clark in attendance. However, their unbeaten streak came to an end after Friday's disappointing loss. Clark has proven to be the Pacers' lucky charm in the postseason, but it appears that their fortune ran out on Friday night. Nevertheless, an 8-1 record is still undeniably impressive. Caitlin Clark attends the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Terada-Imagn Images The bad news, though, is that Clark won't be able to watch Game 6 in Gainbridge Fieldhouse on Thursday. The Fever have a road game scheduled the following day against the Golden State Valkyries, which only means that Clark won't be in Indianapolis for what will be the Pacers' final home game this season. Advertisement If the Pacers win in Oklahoma City in Game 5, then they could potentially close out the series at home in Game 6. Regardless of the outcome of that pivotal matchup, however, the fact of the matter is that Clark won't be able to attend Game 6 to cheer on the Pacers. Related: Three-Time WNBA MVP Does Not Hold Back on Caitlin Clark Related: Indiana Fever Coach Stephanie White Issues Exciting Message on Thursday Related: WNBA Makes Official Statement on Caitlin Clark in Fever-Sky Game This story was originally reported by Athlon Sports on Jun 14, 2025, where it first appeared.
