GAC Motor South Africa Accelerates into 2025 with Bold Innovation and Industry-First Moves
GAC Motor South Africa is entering 2025 with bold energy, a customer-first mindset, and a series of groundbreaking initiatives designed to solidify its position as a major player in the South African automotive market. With strategic price reductions, a historic industry-first warranty, new model launches, and dealer network expansion, GAC Motor is rewriting the rules of engagement in the industry — offering exceptional value, innovation, and quality to the South African consumer.
Driving Change with Transparent Pricing
In a move that underscores its commitment to transparency and customer-centric values, GAC Motor South Africa has announced a strategic price reduction on two of its most popular models — the GAC Emzoom and GAC Emkoo. This significant pricing realignment is not a promotional gimmick but rather a result of improved foreign exchange conditions and global cost-saving efficiencies that the company has opted to pass directly to consumers.
'Our customers deserve to benefit from favourable market conditions,' says Leslie Ramsoomar, Managing Director of GAC Motor South Africa. 'This price drop reflects our investment in the market and our belief in long-term, honest relationships with our consumers and partners.'
As of January 2025, the new retail pricing is:
Emzoom Comfort : R419,900
Emzoom Executive : R439,900
Emzoom R-Style : R489,900
Emkoo Executive : R519,900
Emkoo Executive Plus
: R559,900
This move aligns with the company's broader strategy to increase accessibility and value, while reinforcing its long-term commitment to the South African market.
A Warranty That Redefines Industry Standards
Taking customer confidence to a new level, GAC Motor South Africa recently unveiled an industry-first Lifetime Engine Warranty across its entire vehicle lineup. This groundbreaking offer covers an unlimited number of years and mileage for the original vehicle owner, provided the car is serviced at authorised GAC Motor service centres using approved parts.
This bold warranty initiative not only sets a new benchmark in customer service but also reflects GAC Motor's confidence in the quality, durability, and craftsmanship of its vehicles. It's a move designed to inspire trust and long-term loyalty among South African drivers.
'This warranty is a powerful promise — a declaration of the confidence we have in our products,' says Ramsoomar. 'It's about peace of mind, lifelong value, and building a brand that people can truly believe in.'
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