Madhappy Opens First New York City Flagship
It's hard to believeMadhappyhasn't had a full-time outpost in New York City – until now. Marking the brand's second flagship in the US and first permanent brick-and-mortar store in NYC, the mental health-inspired outfitter has opened its doors to its new Downtown Manhattan home.
Housed in the heart of Soho on Mulberry Street, the new Madhappy storefront was brought to life, once again, with the help of Los Angeles-based PlayLab, Inc., the creative studio also behind the brand's first-ever full-time flagship store in Los Angeles. The two-story outpost leans into the brand's signature blue-dyed concrete, complemented by brushed aluminum, ceramic tile, and Douglas fir detailing.
Inside the store, Madhappy opens another 'Pantry,' – the brand's own café concept that debuted in West Hollywood – with a selection of local and global culinary partners, including Japan-based HOTEL DRUGS and local eateries Sofreh and Tom's Juice.
Additionally, the store serves as the home to a handful of New York City-inspired collaborative capsules, including releases with the New York Yankees, the New York Mets, and Lucali Pizza.
Take a closer look inside the store in the gallery above, and pop by the Madhappy New York City store at the address below.
207 Mulberry StreetNew York, New York, 10012Monday through Friday: 11 a.m. – 6 p.m.Sunday: 11 a.m. – 5 p.m.
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