AUX launches its first air conditioners in the UAE

Khaleej Times

27-04-2025

Always Unlimited eXploration – AUX Air Conditioners has entered the UAE market with its first distributor conference held in Dubai. The event welcomed senior executives from AUX Group, industry experts, and key members of AUX's UAE sales team, marking a significant milestone in AUX's global expansion strategy. The conference drew the attention of local media, distributors, and HVAC professionals from across the region.
Established in 1986, AUX Group is an enterprise group which covers several industries: air conditioning, power utilization, power distribution, new energy and medical service. In 2024, the Group achieved revenue exceeding $12 billion, with over 40,000 employees worldwide. AUX's global footprint spans more than 140 countries and regions, supported by 14 manufacturing bases and 6 research and development centers.
At the Dubai event, AUX introduced its new C-Series product line, designed specifically for the UAE and broader Middle East market. The line combines durability, silent operation, user comfort, and easy installation—key features that address the unique challenges of the region.
The UAE's demanding climate — marked by intense heat, high humidity, and dusty air — requires robust, high-performance air conditioning systems. The AUX C-Series has been engineered for exceptional durability, delivering stable performance even in extreme temperatures up to 65°C. Thanks to its T3 compressor technology, cooling efficiency remains uncompromised under harsh conditions.
To resist corrosion from salty, humid air in coastal regions, the evaporator features a dual anti-corrosion coating. Reinforced core components further enhance the system's longevity and reliability, making the C-Series a truly customized solution for Middle Eastern users.
'We have a mainly 3 sales channels — one is to go to small dealers where majority of the sales of units. We're dealing with big engineering companies and we're interviewing a lot of companies who showed interest who shared the same values with us and we can go through them to start working on the villa segment,' Dr. Samer, VP of AUX UAE Branch, said.
Renowned for its innovation, AUX Air Conditioners has received numerous international design accolades, including the iF Design Award and Red Dot Award. With more than 12,000 patents filed as of September 30th 2024, AUX was also the official air conditioning supplier for the 2022 Hangzhou Asian Games. According to statistics, AUX ranked as the No.1 best-selling brand in China's mass-market residential air conditioner segment in 2023.
AUX's advanced 4D airflow system distributes air evenly in all directions, eliminating hot or cold spots. The integrated UVC sterilization module removes airborne bacteria and allergens, ensuring fresh, healthy indoor air.
With a 'true silence' design philosophy, the C-Series redefines quiet operation. It features an upgraded structure and airflow system, including a new low-noise air duct and intelligent control logic. Dual-layer soundproofing materials and anti-vibration pads ensure minimal noise, creating a peaceful and comfortable environment.
The C-Series is optimized for easy installation and servicing. A detachable bottom panel with single-lock design and enhanced base support gives technicians more working space, making pipe connections simpler and more efficient.
Dr Samer commented: 'To deliver top-quality products across the GCC region, including the UAE, we conducted extensive market research and in-depth interviews. Consumers here demand more than just cooling—they seek quiet, energy-efficient systems tailored to the region's unique climate. The AUX C-Series is our dedicated response to those expectations.'
'It took us a long time to study the market what product and we designed the right product for this market with the highest efficiency,' he said. 'Our mission is to educate our audience and to that will benefit us and other brands as well with the same vision for the power saving,' he added.
He remained bullish about the market, as UAE remains not just a market by itself, but as a regional hub for re-exports.