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Some of our all-time favorite Allbirds shoes are 20% off for CNN Underscored readers

Some of our all-time favorite Allbirds shoes are 20% off for CNN Underscored readers

CNN28-04-2025
Self-proclaimed to be the 'world's most comfortable shoe,' Allbirds stepped into the footwear scene with a cloudlike reputation to boot. Both personal trainers and our staff here at CNN Underscored echo that sentiment. You'll even find our editors frequently sporting a pair of Allbirds shoes in the office.
From commuter shoes to walking sneakers, the brand's sustainable footwear profile runs the gamut. If you're overwhelmed by the sheer number of options on the brand's site, our editors made it easier for you by teaming up with the brand to offer an exclusive 20% off the full-priced styles with code CNNDEALS20.
Hurry to snag these deals while they last: The three-day promo only runs from today to April 30. Plus, be sure to check out the rest of our Deals Fest offers, spanning Brooklinen, ThirdLove and more.
Allbirds Women's Tree Breezers
Many of us know that ballet flats are in. But if you still haven't come around to the idea of wearing them, this flexible pair from Allbirds might convince you. They're breathable, machine washable and move with your feet.
Allbirds Men's Tree Runner Go
These sneakers marry features that popularized the original Tree Runners (like a sustainable, breathable blend of recycled materials) but scale it up with socklike comfort. Our tester noted that they required zero breaking-in time and were "slipper-like" from the jump.Read our review
Allbirds Women's Tree Gliders
The minimal Tree Gliders pair well with everything from tailored trousers to gym clothes. Made with the lightweight design Allbirds is famous for, these shoes help put a little spring in your step.
Allbirds Men's Tree Dasher Relay
Laceless kicks are the way to go if you have trouble keeping laces tied throughout the day. They can be worn to your next sweat session or to the park with your pup and come in four classic go-with-anything colors.
Allbirds Women's Tree Runners
In our editor's Allbirds review, she loved the brand's hero shoe for airport runs, casual days out with friends and the like. The slimmer silhouette is trendy, lightweight enough to throw in a commuter bag and looks great on the feet.
Allbirds Men's Wool Runner Go
Scoring a shoe deal on popular fall and winter styles in the warmer months is the way to go. These merino covered kicks have an ultra springy sole and a widened toe box to prevent unnecessary crowding.
Allbirds Women's Tree Pipers
A simple knit tennis shoe is a must-have for all seasons — especially during spring and summer. The flatter design looks sleek with denim shorts and a classic tee or even a simple pair of chinos when going into the office. We cover Allbirds few sales throughout the year and often times partner with them directly to get the best prices for our readers. Rather than wait for one of the brands end of season sales, this event marks down all of its full priced styles by 20% which means you can take advantage of Classic colors and even Limited Edition pairs.
Our deals team has over a decade of combined commerce journalism experience. Rikka Altland, Jacqueline Saguin and Elena Matarazzo source the deals for the day each morning to curate one-offs and retailer-specific roundups of the best sales to shop. Searching everything from coveted tech essentials to clothing deals of the week, the team works across a wide variety of categories to ensure we're finding the best buys for our readers.
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Allbirds is stumbling. Can new shoes made from trash help?
Allbirds is stumbling. Can new shoes made from trash help?

Fast Company

time2 days ago

  • Fast Company

Allbirds is stumbling. Can new shoes made from trash help?

BY Listen to this Article More info 0:00 / 6:39 Allbirds made a name for itself by making shoes out of natural fibers like wool and tree pulp that weren't commonly used to make sneakers in the past. Today the company is stepping in a new direction with a shoe collection called Remix, which is made from a different material: trash. On the surface, the two Remix silhouettes look similar to other Allbirds sneakers: There's the sporty-looking Runner, and the streetwear-inspired Cruiser. But their familiar exterior belies the fact that they're actually made entirely from waste. The uppers are made from clothes destined for landfills; the soles are made from scraps of old shoes. And Allbirds is hoping that new materials can make the brand exciting again. The stumbling years Allbirds launched in 2016 and went public in 2021. But over the past three years, its revenues have plummeted. After its 2022 peak of $297.8 million, it generated only $189.8 million in revenue last year. The company is now trying to regain its footing. In March 2024, Allbirds promoted Joe Vernachio from the role of COO to CEO. Vernachio previously led Mountain Hardwear's turnaround from losses to profitability, and believes he can do the same with Allbirds. Part of the plan involves shrinking the brand's retail footprint to 21 stores this year from 43 in 2023. But it also involves introducing new and updated products while also telling a story about what the brand represents. The Remix collection encapsulates this strategy. Adrian Nyman, who was hired as the brand's chief design officer last year, argues that one way to add some excitement to the collection is to branch out into new materials. 'I believe we should open up the aperture of the brand by playing with different materials,' he says. 'As long as we're holding true to our commitment to sustainability, we owe the consumer as many permutations of this brand as possible.' That said, given our current moment of economic and political turbulence, many consumers aren't focused on environmentalism right now. So we'll have to wait and see how well the Remix collection resonates in the market. A Shoe That Tells a Story When Allbirds launched a decade ago, the impact of climate change was beginning to sink in, as natural disasters became more frequent. Consumers started to show interest in brands' environmental practices, which is why many of the startups that popped up during that era—including Reformation and Everlane—focused on an eco-friendly approach. But times have changed. According to McKinsey, many brands have seen softer sales over the past two years due to inflation; this has resulted in many of them scaling back their sustainability pledges. Footwear brands across the industry are rolling back their commitment to fight climate change: Nike has laid off dozens of sustainability managers as part of a broader cost-cutting effort, and Crocs has reset its net-zero carbon emissions goal from 2030 to 2040. Nyman says that many consumers appear to be less focused on the planet than they used to be. But he also says it would be a mistake for Allbirds—which was founded as a sustainable brand— to pull back on its commitments to the environment. 'Consumers may be distracted right now, and in a bit of a fever dream, but I think the pendulum will swing and people will wake up,' he says. 'When that happens we need to show that we stayed the course and remained true to our original charter.' The design team at Allbirds has been thinking about how to expand beyond its portfolio of materials, specifically into the world of recycled materials, which are now more sophisticated than ever. The big shoe brands have experimented with designs made from recycled plastic, such as Nike, with sneakers made using scraps from factory floors, and Adidas, with footwear made from ocean-bound plastic. The startup Rothy's makes shoes from recycled bottles. But Allbirds wanted to try something different and create shoes using recycled lyocell (sometimes referred to by its brand name, Tencel), which is derived from cellulose, the building block of natural materials like cotton and tree pulp. It made sense to partner with Circ, now a leader in textile-to-textile recycling. Circ, which launched in 2011, has developed the technology to break down polyester, cotton, or a blend of the two into its component materials. It then spins these materials into new polyester and lyocell fibers, which it sells to brands. Now it's investing in large factories to do the work at scale. It has a factory in Danville, Virginia, and recently announced a $500 million investment to build a new factory in France that will open in 2028. But to ensure these factories stay in business, Circ needs brands to buy its recycled fabric at scale. Circ has partnered with high-fashion labels like Christian Siriano and mass-market brands like Zara to create garments from recycled fibers. To keep growing its customer base, Circ is keen to illustrate that its materials can also be used to make shoes. According to Peter Majeranowski, Circ cofounder and CEO, fibers used in shoes need to be stronger than those used in garments. Circ transformed the lyocell into filaments, which are much longer than yarn and are therefore less likely to break. The company then used a weaving technique that ensures the fabric is thick but also has some stretch. 'Performance footwear has the highest technical standards,' he says. 'It was important for us to showcase our technology to illustrate that you can create a filament that is good enough to go into sneakers.' Allbirds also partnered with Blumaka, a company that collects foam waste that is discarded during the production of sneakers and transforms it into foam soles. Some companies transform old soles into furniture; since 1992, Nike has used old foam scraps to make Grind, a material that is used on everything from running tracks to playground flooring. But here, the old foam in shoes is used to make new foam soles, creating a more circular system. For Nyman, this is a way to not only demonstrate the brand's commitment to sustainability but also create an interesting design twist that he hopes spurs new interest in the brand. 'Sustainability doesn't have to be a zero-sum game, where you have to give up comfort, functionality, or fashion,' he says. 'We want to create a product that excites the customer aesthetically.' The early-rate deadline for Fast Company's Most Innovative Companies Awards is Friday, September 5, at 11:59 p.m. PT. Apply today. ABOUT THE AUTHOR Elizabeth Segran has been a staff writer at Fast Company since 2014. She covers fashion, retail, and sustainability. She has interviewed Virgil Abloh, Mara Hoffman, Telfar, Diane von Furstenberg, and Ulla Johnson, among many other designers More

Parachute expands New Baby Collection: Shop crib sheets, hooded towels
Parachute expands New Baby Collection: Shop crib sheets, hooded towels

USA Today

time5 days ago

  • USA Today

Parachute expands New Baby Collection: Shop crib sheets, hooded towels

Everything leading up to a new baby is one big, beautiful countdown. First, you create the registry, then you celebrate with a baby shower (or a gender reveal, if you're into that sort of thing) and soon you'll find yourself happily nesting as you get the nursery just right. Once your little one arrives, you'll be focused on keeping them cozy and comfortable—and that's where Parachute's new Baby Collection comes in. They've created a line of beautiful essentials designed with both baby and parent in mind. Parachute Home's New Baby Collection has everything covered from nap time to bath time. You can find light, breathable sheets to provide comfort in their crib, to adorable and organic hooded towels for bath time. Here's a sneak peek at some of the newly added items to the New Baby Collection that caught our eye, so be sure to grab them now to help ease your mind. Money-saving tip: New shoppers can get a 15% welcome discount on their first order just by signing up for Parachute's emails. To get your unique promo code, just go to Parachute's website and a pop-up should appear where you can enter your email address. If you don't see it, simply scroll to the bottom of the page and enter your email in the box that says "Cozy updates + a discount on your first order!" Your welcome offer will be sent to your inbox within seconds! Shop Parachute's New Baby Collection Shop Parachute's New Baby Collection More: Save up to 40% on Brooklinen sheet sets, bath essentials and viral waffle robes More: Exclusive: Save 35% on Cozy Earth's Oprah-approved sheets, PJs with our promo code Why should you shop at Parachute? Parachute Home stands out for its premium, breathable materials with a softness that lasts for years. You're investing in bedding that feels like you're getting into a resort bed every time you lie down. Many products at Parachute are made without harmful chemicals and with a dedication to environmental responsibility, so you can feel good about your investment even when you aren't lying in bed. Shop Parachute's New Baby Collection

Parachute expands New Baby Collection: Shop crib sheets, hooded towels
Parachute expands New Baby Collection: Shop crib sheets, hooded towels

Indianapolis Star

time5 days ago

  • Indianapolis Star

Parachute expands New Baby Collection: Shop crib sheets, hooded towels

Everything leading up to a new baby is one big, beautiful countdown. First, you create the registry, then you celebrate with a baby shower (or a gender reveal, if you're into that sort of thing) and soon you'll find yourself happily nesting as you get the nursery just right. Once your little one arrives, you'll be focused on keeping them cozy and comfortable—and that's where Parachute's new Baby Collection comes in. They've created a line of beautiful essentials designed with both baby and parent in mind. Parachute Home's New Baby Collection has everything covered from nap time to bath time. You can find light, breathable sheets to provide comfort in their crib, to adorable and organic hooded towels for bath time. Here's a sneak peek at some of the newly added items to the New Baby Collection that caught our eye, so be sure to grab them now to help ease your mind. Money-saving tip: New shoppers can get a 15% welcome discount on their first order just by signing up for Parachute's emails. To get your unique promo code, just go to Parachute's website and a pop-up should appear where you can enter your email address. If you don't see it, simply scroll to the bottom of the page and enter your email in the box that says "Cozy updates + a discount on your first order!" Your welcome offer will be sent to your inbox within seconds! Shop Parachute's New Baby Collection More: Save up to 40% on Brooklinen sheet sets, bath essentials and viral waffle robes More: Exclusive: Save 35% on Cozy Earth's Oprah-approved sheets, PJs with our promo code Parachute Home stands out for its premium, breathable materials with a softness that lasts for years. You're investing in bedding that feels like you're getting into a resort bed every time you lie down. Many products at Parachute are made without harmful chemicals and with a dedication to environmental responsibility, so you can feel good about your investment even when you aren't lying in bed.

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