Azerbaijan's Travel & Tourism Sector Set for Strong Growth in 2025
London, UK - Azerbaijan's Travel & Tourism sector is set for a year of significant growth in 2025, with new data from the World Travel & Tourism Council (WTTC), forecasting a contribution of ₼10.3BN to the national economy – a 32% year-on-year rise, representing 8.2% of total GDP.
This year, the sector is also expected to support 472,000 jobs, representing nearly 10% of total national employment.
International visitor spending in 2025 is projected to reach ₼5.5BN, marking a full post-pandemic recovery, while domestic visitor spending is forecast to reach a record new milestone, at ₼3.8BN, up from ₼3.8BN in 2009.
The sharp growth in both domestic and international visitor spending signals renewed strength in the country's tourism economy.
Azerbaijan is turning heads in the global Travel & Tourism sector. With visitor spending rising and employment accelerating, 2025 is shaping up to be a breakthrough year. These figures reflect growing international appeal and the success of Azerbaijan's long-term focus on diversification, cultural promotion, and sustainable tourism development. WTTC is proud to support the country's journey. Julia Simpson, WTTC President & CEO
Looking Back at 2024
In 2024, Azerbaijan's Travel & Tourism sector contributed ₼7.8BN to the economy, 10% behind 2019 levels, and supported 423,700 jobs.
International visitor spending reached ₼3.4BN, a 29% increase year-on-year. Domestic visitor spending totalled ₼3.5BN, nearly 10% above 2023 levels.
The upward trend across all indicators sets the stage for Azerbaijan to continue rising as a global tourism destination.
Vision 2035: Long-Term Promise
Looking ahead, WTTC forecasts that by 2035, Azerbaijan's Travel & Tourism sector will contribute over ₼17BN to the economy, almost 11% of GDP, and support almost 670,000 jobs. This would represent the creation of nearly 200,000 new jobs over the next decade.
International visitor spending is expected to hit just under ₼9.5BN, while domestic visitor spending is forecast to reach ₼6.3BN, reflecting balanced and sustained sector growth.
For more information and to access the full factsheet, including WTTC's latest Environmental Social Research (ESR), please visit
WTTC's Research Hub.
About WTTC
The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector.
WTTC Press Office
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