Boulder native Ty Haney returns to Outdoor Voices
Why it matters: Her return follows a trend of female founders rejoining the brands they started.
Driving the news: Haney left Outdoor Voices in 2020, but she told Inc., that she returned last August, shortly after New York City-based private equity firm Consortium Brand Partners acquired it.
Meanwhile, Haney has founded two other startups: Joggy Energy, a plant-based sparkling energy drink, and a brand loyalty rewards platform called Try Your Best that raised $11 million in Series A funding.
What she is saying: "We've always been good at zigging when people zag and offering a fresh take," Haney told Inc., regarding her plans to grow Outdoor Voices. "I'm excited to reactivate our original customer, but also introduce this doing things philosophy to a younger Gen-Z audience."
Zoom in: Haney was born in California but grew up in Boulder. She moved her family back and now splits her time between the two.
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