Labubu 3.0 is being released via lucky draw in Hong Kong
Just as we thought Hongkongers' attention spans were shifting more towards other collectibles like Crybaby, Pucky, or Chiikawa, Labubu returns to grab us all by the throat once again. Popmart is launching the third edition of their globally famous Labubu series on April 25, and here's how you might get first dibs.
Since Popmart is a Chinese brand, they've already dropped the goods for the mainland Chinese market online on the evening of April 24. As you might expect of viral items, the plushie monsters have already been seen on second-hand shopping platforms like Carousell with wildly inflated prices – the blind boxes cost RMB99 on the official website, but are being sold for as much as HK$1,500 at the moment.
Buying Labubu 3.0 in Hong Kong is slightly different, as sales will be conducted via lottery. Hongkongers have until noon on April 25 to sign up on Popmart for their lottery, and the results will be announced at 5pm the same day. Chosen customers will then need to physically go to their pre-chosen Popmart store by 9pm on Saturday, April 26, to make their purchases. We are also unable to buy singular Labubu blind boxes and must purchase a carton of six in one go, priced at $720. Each customer can only buy one carton.
Following on from the viral pastel-coloured plushies of version one's 'Tasty Macarons' series and the seated version two's 'Have A Seat' series, version three is named 'The Monsters Big Into Energy' series. Featuring tie dye-like gradient colours, the coat of Labubu 3.0 is longer and furrier than previous editions. Its eyes, one tooth, claws, and two-toned ears will also reflect its overall colour scheme. They come in six regular colours – red, light orange, peachy pink and yellow, blue, light green, and purple – while the rare secret colour will be black and grey fur with rainbow eyes and teeth.
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Easy to apply, after just 15 minutes of use, they leave me looking more awake and revived thanks to a clever combination of coffee extract and adenosine.' Pros Accessible price point Comes with a stylist reusable tin case Cons Offers less active ingredients than others 6. MZ Skin Hydra-Bright Gold Eye Mask What the brand says: 'A gold infused, anti-ageing eye treatment mask saturated with a complex of active ingredients to smooth and minimise the appearance of fine lines.' What we know: Founded by oculoplastic surgeon and facial aesthetics doctor, Dr Maryam Zamani, MZ Skin has a special understanding of eye care, given its namesake is a leading expert in eyelid surgery and rejuvenation of the area around the skin. These masks boast collagen, hyaluronic acid and seaweed to help brighten discolouration and dark circles, reduce puffiness and boots hydration, and improve elasticity and firmness around the eye. 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What we know: This two-fold treatment comes equipped with 10 eye patches and an anti-ageing serum roll-on, which is infused with vitamins B3, C and E for radiance, as well as an anti-dark circles and anti-puffiness complex. When layered over with the patches, the serum's effectiveness is heightened to help the active formula to penetrate deeper for instant results. Sameeha Shaikh, beauty writer, says: 'The roll-on helps to set the mood with its instant cooling, depuffing effect and the patches really work to lock things into place, so it felt as if I was stretching out a well-earned self-care moment. And the results left me bright eyed and rejuivinated.' Pros All-round formula Comes with a roll-on serum Cons Some may find the two-step treatment labourious Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral). Main image: Instagram @diipakhosla, Instragram @rhode, and Instagram @annehathaway
