Porsche's Big EV Bet is Paying Off in Australia, Electric Macan Sales Overtake Petrol
By Ben McKimm - News
Published: 21 May 2025
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Readtime: 3 min
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Despite EV sales slowing nationally, Porsche's EV bet is paying off with deliveries of its new all-electric Macan (from AUD$128,400 plus on-roads) confirmed to have overtaken the previous-generation petrol-powered variant in Australia. Dealer stock of the petrol Macan has dwindled in recent months after global production was stopped towards the end of 2024, but the transition from petrol to electric (and enormous price rise) has not hampered the sales.
Porsche does not split Macan sales by powertrain variant, but a spokesperson confirmed the news to Man of Many. The brand achieved 240 sales in April 2025, which is a +79.1% month-over-month increase compared to the same month last year. Over the year-to-date, the Macan has achieved 998 sales, which is a +3.0% increase.
Of course, brands sometimes play silly buggers with these numbers, but more than 120 sales of the all-electric Porsche Macan is a big number that puts them in the same ballpark as much cheaper EVs like the Hyundai Ioniq 5 (116 sales) and Mercedes-Benz EQB (107 sales). The year-to-date sales increase also tells us that this number is unlikely to be a drop in the water. Previously, Porsche wound back its target for electric cars that would see 80 per cent of its line-up become battery-electric by 2030—leaving the remaining 20 per cent for the 911 sports car.
2025 Porsche Taycan 4 | Image: Porsche
Porsche Macan Sales in Australia:
Macan April 2025 : 240 units
: 240 units Macan April 2024: 134 units
Macan YTD 2025 : 998 units
: 998 units Macan YTD 2024: 969 units Month-over-Month Change : +79.1% YTD Change : +3.0%
Porsche Taycan Sales in Australia:
April 2025 : 17 units
: 17 units April 2024: 12 units
YTD 2025 : 73 units
: 73 units YTD 2024: 138 units Month-over-Month Change : +41.7% YTD Change : -47.1%
Where the sales for the all-electric Macan have been a runaway success, Porsche's flagship electric vehicle, the Taycan, has struggled for sales so far this year, despite a new facelifted model arriving with one of the longest range figures in the business. The Taycan Turbo GT is also the most powerful new car on sale in Australia, with 815 kW (1,092 HP) in launch control mode.
Taycan sales were marked at 17 units in April 2025, which is an increase of +41.7% compared to the same month last year. However, more concerningly, sales are down -47.1% year-to-date, with the 73 units sold less than the 138 units sold in the same period last year.
This follows a similar trend to overall 2024 sales, where the Taycan struggled. They sold 282 Taycans in 2024, which is down on the 535 vehicles they sold in 2023. Premium EVs are a tough sell, even if you have the best product in the business.
2024 Audi RS e-tron GT | Image: Supplied / Audi
2024 Audi RS e-tron GT | Image: Supplied / Audi
Lotus Emeya | Image: Lotus
Lotus Eletre | Image: Lotus
Still, the Taycan is faring better than it's platform-shared brother, the Audi e-Tron GT, whose sales were down a painful -75.2% in 2024 with 339 total sales for the year. They haven't rebounded in 2025 with just 16 vehicles delivered through April.
It's a tough market for premium EVs in Australia, and no one knows that better than EV newcomer Lotus. The brands 'Porsche-rivalling' Eletre and Emeya models have struggled since their arrival. The Lotus Eletre SUV has managed two sales so far in 2025 and the Emeya GT has managed just three sales YTD. Last year, the Emeya managed a total of five sales on the year, and the Eletra managed 12 sales.
In a struggling premium EV market, Porsche has figured it out. The success of the electric Macan in Australia is something they can hang their hat on, while the Taycan flagship continues to set the benchmark for all other electric vehilces globally.
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