August Festival of Motoring promises thrills at Kyalami
This eighth edition, powered by WesBank, promises a stimulating showcase of automotive innovation, performance and excellence, embodying the spirit of Ubuntu – 'I am because we are.'
Michael Dehn, managing director of Messe Frankfurt South Africa, the event organiser, highlights the festival's core: 'More than just a car show, the Festival of Motoring is about people, passion, and the unifying power of the automotive world. Together with WesBank, we aim to deliver an unforgettable and immersive motoring experience.'
Lebo Gaoaketse, head of marketing and communication at WesBank, adds: 'We are proud to continue our partnership with Messe Frankfurt South Africa, sharing a vision to present Africa's definitive automotive event. The festival's success is driven by the collective effort of all involved, from exhibitors to attendees. We look forward to exceeding previous achievements and showcasing the best the automotive industry has to offer.'
The impressive line-up of participating brands for 2025 includes VW, VW Commercial, Toyota, GAC, Suzuki, BAIC, GWM, Haval, Ora, Tank, Chery, Mahindra, Isuzu, LDV and Subaru. Over 100 automotive lifestyle exhibitors will also showcase accessories, services and mobility solutions. Attendees can enjoy complimentary hands-on experiences like the self-handling track to test driving skills and the 4×4 Adventure Zone for off-road exploration.
For adrenaline seekers, the festival offers exclusive driving sessions featuring the BMW Motorsport Club Series, Simola Hill Climb activations and MasterDrive experiences, available for purchase from mid-May 2025 at special festival rates.
A highlight this year is the debut of the Vilaca Racing Ultimate Car and Driver Challenge, a dynamic time attack competition spanning the three days.
Motorsport enthusiasts will be thrilled by Formula One-type vehicle demonstration laps and two official rounds of the Sunbet ZX10 Masters Cup Superbikes, showcasing top riders pushing their limits on the track.
Santam, a leading short-term insurer, joins as the sponsor of the Premium Suite and Adventure Zone. Nondumiso Mabece, head of brand and marketing at Santam, explains the synergy: 'Sponsoring the Festival of Motoring allows us to connect directly with vehicle owners, a key demographic for insurance. The Adventure Zone and Self-handling Track provide strategic platforms for interactive engagement, highlighting our insurance products and value-added services.'
The Adventure Zone will feature activities like Subaru's obstacle course, a mini carnival for all ages (courtesy of Santam), and an upgraded premium hospitality suite.
Judy Maharaj, show director of the Festival of Motoring, emphasises the event's significance: 'More than a car showcase, this festival celebrates car buying as a vital step towards a fulfilling life. We commend the exhibitors for their commitment to consumers, embodying the spirit of Ubuntu. The Festival of Motoring is where Africa's automotive passion thrives. Don't miss being part of this movement.'
Join Africa's premier motoring celebration! Early bird tickets with discounts are available online until the end of April. Complimentary shuttle services will enhance the visitor experience.
Source: QuickPic
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