The African elephant in the room: Is there such a thing as guilt-free safari?

BBC News

10-03-2025

Electric Jeeps and carbon credits are unlikely to make up for gas-guzzling private flights and building mini towns in the remote savannah. So, what should travellers be looking for?
Fourteen Jeeps idle near the dozing lion cubs, burning fuel. The smell of petrol hangs in the morning air as a couple of guides illegally park off-road in Botswana's Chobe National Park, crushing the vegetation so their guests can get a better view. One by one the vehicles pull away towards other animals or to their lodges where their passengers will have lunch – likely flown and driven in from South Africa – before boarding a tiny bush plane themselves.
Gas-guzzling private flights and building mini towns in the remote savannah might seem at odds with one of the industry's most notable movements: green travel. Yet responsible safaris play an important role in conservation by expanding protected areas, investing in environmental research and creating economic support for local communities. Now, as the pressure of climate change rises, an increasing numbers of travellers are seeking out environmentally and socially ethical safaris that minimise their carbon footprint. According to one report by B Corp-certified travel advisor Go2Africa, interest in sustainable safaris has grown by more than 1000% over the last four years.In response, many of the continent's largest and most popular safari operators tout carbon-neutral (and even carbon-positive) trips, swapping out traditional Jeeps with electric vehicles, installing fields of solar panels and purchasing carbon credits to make up for their guests' air travel. With them, it's promised, travellers can enjoy a guilt- and carbon footprint-free vacation.
But some sustainability experts suggest that these efforts might be a savvy attempt to tap into society's rising climate anxiety, which is at an all-time high according to a recent survey by the World Economic Forum. At best, safari operators simply know what will grab the attention of eco-conscious travellers.
"It's called green-crowding," says Judy Kepher-Gona, executive director of Sustainable Travel and Tourism Africa, a consulting company that helps destinations and businesses achieve their sustainability goals. "Marketers in the tourism industry are smart. If you talk about carbon neutrality, people hear you more than when you talk about sustainability generally. It's easier to understand and, for lack of a better word, sexier – so they crowd around that term."
Greenwashing or a model for green living?
The African elephant in the room: is there such a thing as a true carbon-neutral safari?"I suppose that in a spreadsheet it might be possible," says Lisa Scriven, general manager of Fair Trade Tourism and Africa Coordinator of Green Destinations.
Data manipulation, loopholes and even differing opinions of what defines a "carbon-neutral" camp make it difficult to know how strict safari operators are being when they tout the label. For example, Scriven says that some lodges claim to be carbon neutral yet decline to calculate their Scope 3 emissions, which include everything they don't produce. In remote Africa, where every supply, guest, employee and bottle of imported Champagne must travel long distances to reach a private concession in the middle of the Serengeti or Okavango Delta, this cost can quickly skyrocket.
Both Kepher-Gona and Scriven also warn against blindly buying into the promise of carbon offsetting, which most carbon-neutral operators include automatically as a levy or offer for a fee to guests. To be effective, reputable carbon-offset programmes should be linked directly to the destination you're visiting and invest in climate justice. When in doubt about the legitimacy of a camp's initiative, Scriven suggests checking with a third-party such as Credible Carbon. In the worst-case scenario, a well-meaning lodge may not purchase their carbon credits wisely; unfortunately, the market has become rife with scams.
Even when a safari comes close to carbon neutrality, sustainability experts agree that achieving net-zero carbon emissions alone is not enough to ensure a long-term, eco-friendly future. In fact, it can distract from bigger, more relevant issues.
"I think when a business says they're carbon neutral, there's immediate awe," says Scriven "It's not greenwashing because maybe they are carbon neutral. But it can be very misleading in terms of the potential burden they're placing on the destination."
Grant Cumings, managing director of Chiawa Safaris in Zambia, agrees. "Just because a company is climate positive, that does not mean it's taking good care of the wildlife, habitat, local people or the economy of Zambia. All these are just as important – in my view, more important."
Leading the charge on holistic sustainability standards
There's good news, however. More responsible safari brands than ever before are reducing their carbon emissions while simultaneously developing multifaceted standards that extend throughout their business. Segera, the founding member of The Long Run – a network of nature-based tourism businesses that includes some of Africa's top purpose-driven safaris such as Singita Kruger National Park and Tswalu – defines its commitment through the 4Cs framework: conservation, community, culture and commerce.
Originally a cattle ranch, the property has transformed into East Africa's largest private conservancy reforestation project and a thriving wildlife sanctuary, with plans to reintroduce critically endangered rhinos in 2025. Located in Laikipia, Kenya, a region known for historic land injustices since the colonial British government pushed the Maasai out in the early 20th Century, Segera prioritises its relationship with neighbouring villages.
"Carbon neutrality is one part of sustainability, but we focus a lot more on the community," says Joy Juma, programme manager of the ZEITZ Foundation that spearheads Segera's sustainable initiatives. "We empower them to be part of the value chain by providing employment opportunities, bursaries, education and medical care."
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In addition to community work, conservation is a key standard. Protecting animals from poachers, using environmentally responsible building materials and reducing waste are a starting point, but forward-thinking brands are taking the initiative a step further with transformative biodiversity and environmental management projects. In South Africa, &Beyond Phinda are working on a pangolin reintroduction programme while workers are creating a critical buffer zone for mountain gorillas at Rwanda's Singita lodge.
What travellers should look for
With so many layered aspects of sustainability to consider, it's understandable that the average traveller might become easily overwhelmed and feel tempted to fall back on a single metric, such as carbon neutrality. To avoid greenwashing, experts suggest choosing a property that's received a recognised, well-regarded sustainability certification – legitimate organisations do independent, on-site audits at least every three years. Dr Andrea Ferry, group sustainability coordinator at Singita, also suggests checking a lodge's website for clear data about their spending on conservation and community projects. Partnering with nonprofits is another good sign."Lodges that have a high sustainability maturity level are likely to have a separate fund or trust that performs the conservation and community work," she says.
Guests must also be bold enough to ask the right questions prior to booking in order to hold operators accountable, says Kepher-Gona. "Ask them: what are your sustainability principles? Have the claims that you make been verified by a third party? How do you measure your targets? Where is your last report? What have you done for the local community in the last 30 years?" A legitimately sustainable property should be proud of their answers. According to Ferry, some lodges are excited to invite guests to view their recycling facilities, rainwater harvesting, solar power system and more.
Above all, camps must prioritise accountability and transparency while acknowledging room for improvement and growth. For example, Segera hopes to reduce fuel use and switch to electric vehicles for game viewing, while Singita is working towards a system to calculate full Scope 3 carbon emissions and better manage water consumption.
"Sustainability is multifaceted and it is rare to find perfect solutions," says Ferry. "The more holistically one can think, the better the solution."
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