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'Kirby Air Riders' Is Coming to Switch 2 and It's ‘Basically Like Mario Kart'

'Kirby Air Riders' Is Coming to Switch 2 and It's ‘Basically Like Mario Kart'

WIREDa day ago
More than two decades after Kirby Air Ride launched on GameCube, Kirby Air Riders is coming to Nintendo Switch 2 on Nov 20. Director Masahiro Sakurai announced the news in a Nintendo Direct that aired today, alongside a detailed look at the upcoming racing game. 'It basically is like Mario Kart,' Sakurai says.
The sequel is also the first Kirby title to be directed by fan favorite Sakurai since the original.
'Oh dear,' Sakurai said during the Direct. 'Why is making a game so hard?'
Air Riders expands on the original, which came out in 2003, with more characters, modes, and new controls beyond the single button players used to boost. 'This time we've added a second button,' Sakurai said. 'Unfortunately.' While the original game featured different versions of Kirby to play, Air Riders adds King Dedede, Meta Knight, and even lesser known characters like Starman, all of which can use copy abilities like Kirby. Each character has a special move that can boost their speed, attack other racers, or activate abilities like turning into a giant snowball. The game allows up to eight human players locally or 16 online.
In addition to traditional races, Air Riders features City Trial mode, where players will need to upgrade their rides as quickly as possible by gathering powerups, stealing new machines, and attacking opponents. Random field events will give players the chance to join and play short races and battles; players have only five minutes to upgrade their machines as much as possible before entering Stadiums, where the main competitions take place.
The game is being developed with Bandai Namco Studios and Sora LTD—teams that worked on Super Smash Bros. Ultimate—instead of longtime Kirby developer HAL Laboratory.
Sakurai, creator of both Kirby and the Super Smash Bros. series, has had his hand in a few projects over the past few years. In addition to wrapping up work on Super Smash Bros. Ultimate, he also enjoyed a run as a YouTuber. For more than two years, he published over 250 videos on his channel, Mashiro Sakurai on Creating Games, about game development. In his finale episode, he revealed that he'd been working on a new game. Today, he confirmed that project is Kirby Air Riders.
Kirby Air Riders joins a fairly light first-party launch lineup for Switch 2 and is the second major racing game to launch this year for the console, following Mario Kart World. Sakurai says even he pointed out the two games' similarity when asked to work on it, but added that 'the appeal of the game is not actually the races.' Air Riders is bigger on its modes that offer more than just a dash to the finish.
Nintendo is expected to announce more details, including the game's price, later this year. A hands-on demo will be playable at PAX West in Seattle Aug 29-Sep 1.
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Kartoon Studios Launches 'Bitcoin Brigade: Adventures in Satoshi City' – A New Animated Children's Series and Multi-Platform Ecosystem Built Around Bitcoin and DeFi
Kartoon Studios Launches 'Bitcoin Brigade: Adventures in Satoshi City' – A New Animated Children's Series and Multi-Platform Ecosystem Built Around Bitcoin and DeFi

Business Wire

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  • Business Wire

Kartoon Studios Launches 'Bitcoin Brigade: Adventures in Satoshi City' – A New Animated Children's Series and Multi-Platform Ecosystem Built Around Bitcoin and DeFi

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Kartoon Studios, Inc. (NYSE AMERICAN: TOON) ('Kartoon Studios' or the 'Company') today announces the launch of 'Bitcoin Brigade: Adventures in Satoshi City,' a groundbreaking new property that is far more than an animated series. This revolutionary project is the centerpiece of a fully-integrated business model spanning content, digital education, merchandise, interactive apps, and a pioneering Bitcoin treasury strategy — designed to position Kartoon Studios as a trailblazer at the intersection of kids' entertainment and blockchain innovation. The series is scheduled to debut in fall 2026 on Kartoon Channel! As a company dedicated to producing responsible, inspiring content for global youth, Kartoon Studios is proud to stand at the cutting edge of innovation — leading the way by integrating blockchain technology and Bitcoin education into compelling entertainment that equips the next generation with critical knowledge about finance, freedom, and technology. 'Bitcoin Brigade invites audiences into Satoshi City, a dazzling, digital realm where a diverse group of brave, brilliant kids discover a secret portal — the Bitcoin Bridge — that connects their world to this decentralized metropolis,' stated Andy Heyward, Chairman & CEO of Kartoon Studios. 'Produced in a dynamic anime style featuring vibrant visuals and an immersive, music-driven experience enhanced by original K-POP music, the series blends thrilling action with educational themes.' Heyward added: 'Years ago, I produced and created the animated series of both Super Mario Brothers for Nintendo, and Sonic the Hedgehog for Sega. Those successes helped launch the Nintendo and Sega game platforms. We believe 'Bitcoin Brigade' will have an equally revolutionary impact on the next level of entertainment, education, and gaming powered by blockchain technology.' Kartoon Studios is proud to be partnering with Bitkern, a leading Bitcoin mining company headquartered in Switzerland with roots in Austria and mining facilities around the world. Working closely with its Co-Founder, Patrick Stich, Bitkern will play a key role in guiding both the series and its global launch strategy. 'Bitcoin is more than just a technology—it's a movement that's redefining how we think about money, ownership, and innovation. By collaborating with Kartoon Studios on Bitcoin Brigade, we're creating an exciting way for kids to learn these ideas early and carry them into the future,' said Stich. Guided by the mysterious mentor Satoshi Spark and Mr. Bitkern, the Guardian of truth, the young heroes — Bitty Coin, the principled leader embodying Bitcoin itself; Blocky Chain, the gentle protector representing blockchain technology; Crypto Cora, the inventive coder; Nonce, the wild miner racing to solve cryptographic puzzles; and Lightning Luke, the hyperactive speedster powered by the Lightning Network — join forces to defend Satoshi City from villains like ForkMaster, who tries to split the blockchain with dangerous forks, and Fiat Fred, who attempts to destabilize the system with endless money printing. Imagine Bitcoin as a vast treasure kingdom. Each episode is like a thrilling quest where the heroes explore new lands — from glittering mining mountains to secret vault cities — solving puzzles, cracking codes, and outsmarting digital bandits along the way. Just like in a video game, there are rare treasures to collect (digital scarcity), special power-ups that become harder to find over time (halving), and a trusty backpack to keep loot safe (wallet security). Every adventure will level up their skills and teach them how to protect and grow their treasure — all while rocking out to K-Pop-fueled action. Kartoon Studios is building a comprehensive, Bitcoin-native business platform, The Satoshi Sparks Rewards System, around the series that invites kids to earn Sparks by watching episodes, completing quizzes, and solving cryptographic challenges in companion apps. Sparks act as a digital currency redeemable in a Bitcoin-only marketplace for exclusive merchandise, bonus content, and educational collectibles. The Company will also launch a global licensing program featuring toys, apparel, and interactive collectibles embedded with Lightning Network-enabled NFC chips designed to teach children about wallet custody, cold storage, and the immutable Bitcoin ledger. An interactive mobile app will feature secure, kid-friendly Lightning wallets for earning, storing, and spending Sparks, with parental controls and donation options to encourage responsible Bitcoin custodianship. The series will be available on Kartoon Channel, YouTube Kids, and global broadcasters, ensuring wide accessibility and engagement. 'Bitcoin Brigade' traverses both entertainment and business, and Kartoon Studios has assembled a multi-disciplinary leadership team to guide the series and its monetization, led by the Company's CFO Brian Parisi. Parisi will oversee the financial and treasury strategies, working closely with the consumer product's division ensuring that both the creative and commercial sides of the venture align seamlessly for maximum impact. About Kartoon Studios Kartoon Studios (NYSE AMERICAN: TOON) is a global leader in children's and family entertainment, delivering premium content and high-value intellectual property to millions of viewers worldwide. The company's portfolio features globally recognized brands including Stan Lee's Superhero Kindergarten, Shaq's Garage, Rainbow Rangers, and Llama Llama. Kartoon Studios holds a controlling interest in Stan Lee Universe and operates Mainframe Studios — one of North America's largest animation producers — with more than 22,000 minutes of award-winning programming delivered. Through its Toon Media Networks division, including Kartoon Channel!, Kartoon Channel Worldwide, Ameba, and Frederator Network, Kartoon Studios reaches audiences across linear television, AVOD, SVOD, FAST channels, and top streaming platforms. Kartoon Channel! is consistently rated the #1 kids' streaming app on the Apple App Store. With a growing global distribution footprint, and a robust content pipeline, Kartoon Studios is positioned for sustained growth and long-term shareholder value. Forward-Looking Statements: Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements and include statements regarding: positioning Kartoon Studios as a trailblazer at the intersection of kids' entertainment and blockchain innovation; debuting 'Bitcoin Brigade: Adventures in Satoshi City' in Fall 2026 on Kartoon Channel; producing responsible, inspiring content for global youth; integrating blockchain technology and Bitcoin education into compelling entertainment that equips the next generation with critical knowledge about finance, freedom, and technology; the series having a revolutionary impact on the next level of entertainment, education, and gaming powered by blockchain technology; working closely with Bitkern to guide the series and the global launch strategy; Bitcoin redefining how we think about money, ownership, and innovation; creating an exciting way for kids to learn the ideas early and carry them into the future; building a comprehensive, Bitcoin-native business platform around the series; launching a global licensing program featuring toys, apparel, and interactive collectibles embedded with Lightning Network-enabled NFC chips designed to teach children about wallet custody, cold storage, and the immutable Bitcoin ledger; an interactive mobile app featuring secure, kid-friendly Lightning wallets for earning, storing, and spending Sparks with parental controls and donation options to encourage responsible Bitcoin custodianship; the series being available on Kartoon Channel, YouTube Kids, and global broadcasters, ensuring wide accessibility and engagement; positioning the Company at the forefront of blockchain-backed media finance; Bitcoin as digital gold and a hedge against inflation; and ensuring that both the creative and commercial sides of the venture align seamlessly for maximum impact. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation, the Company's ability to position Kartoon Studios as a trailblazer at the intersection of kids' entertainment and blockchain innovation; the Company's ability to integrate blockchain technology and Bitcoin education into compelling entertainment that equips the next generation with critical knowledge about finance, freedom, and technology; the Company's ability to launch a global licensing program featuring toys, apparel, and interactive collectibles embedded with Lightning Network-enabled NFC chips designed to teach children about wallet custody, cold storage, and the immutable Bitcoin ledger; the Company's ability to include an interactive mobile app featuring secure, kid-friendly Lightning wallets for earning, storing, and spending Sparks with parental controls and donation options to encourage responsible Bitcoin custodianship; the Company's ability to implement a Bitcoin treasury strategy, actively integrating Bitcoin as a core corporate asset; the Company's ability to position itself at the forefront of blockchain-backed media finance; the Company's ability to obtain additional financing on acceptable terms, if at all; fluctuations in the results of the Company's operations from period to period; general economic and financial conditions; the Company's ability to anticipate changes in popular culture, media and movies, fashion and technology; competitive pressure from other distributors of content and within the retail market; the Company's reliance on and relationships with third-party production and animation studios; the Company's ability to market and advertise its products; the Company's reliance on third-parties to promote its products; the Company's ability to keep pace with technological advances; the Company's ability to protect its intellectual property and those other risk factors set forth in the 'Risk Factors' section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and in the Company's subsequent filings with the Securities and Exchange Commission (the "SEC"). Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.

‘Salaam Bombay' Scribe Sooni Taraporevala to Pen Biopic of Vicky Roy, Street Child Turned Acclaimed Photographer, for Nirvana Films (EXCLUSIVE)
‘Salaam Bombay' Scribe Sooni Taraporevala to Pen Biopic of Vicky Roy, Street Child Turned Acclaimed Photographer, for Nirvana Films (EXCLUSIVE)

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‘Salaam Bombay' Scribe Sooni Taraporevala to Pen Biopic of Vicky Roy, Street Child Turned Acclaimed Photographer, for Nirvana Films (EXCLUSIVE)

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Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks
Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

Yahoo

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Swatch ad that sparked backlash puts focus on risky campaigns amid diversity rollbacks

By Samantha Marshak (Reuters) -In an era of short attention spans and a White House that has declared war on diversity programs, companies are embracing edgier marketing. But the strategy can carry risks. Swiss watchmaker Swatch recently got in trouble for an ad that mimicked racist taunts against Asians and had to apologize. The ad featured an Asian male model pulling up and backwards the corners of his eyes in a "slanted eye" pose. It was not clear if the mistake was an intentional bid to grab attention. The Swatch misfire was just one in a growing number of norm-breaking advertisements that come amid a rollback in diversity programs in the U.S. In addition, shoppers' constrained budgets and short memories have prompted companies to green-light riskier ads that they hope will help them stand out in a competitive market. In pursuit of going viral, companies including American Eagle Outfitters, Dunkin Donuts and Elf Beauty recently released advertisements that were immediately criticized on social media for seemingly promoting white-centric beauty ideals, or for hiring celebrity endorsers who might have negative associations. American Eagle's ad featured Sydney Sweeney - an actor popular with Gen Z and known for her parts in hit shows including "The White Lotus" and "Euphoria" - who played on the similarity between the words "jeans" and "genes." The commercial was widely panned on social media for possibly raising issues of genetic traits in a racial context. U.S. President Donald Trump even weighed in on the controversy, calling the commercial by Sweeney, a registered Republican, the "HOTTEST ad out there" and saying "Being WOKE is for losers." Dunkin followed with an ad featuring actor Gavin Casalegno promoting a new summer drink called Golden Hour. In the ad, Casalegno attributes his tan to genetics, saying "This tan? Genetics. I just got my color analysis back. Guess what? Golden summer. Literally." Swatch, American Eagle Outfitters and Dunkin did not immediately respond to requests for comment. Businesses - especially those that make money from buzzy trends - are pushing the envelope as recent federal actions have shifted the legal and regulatory landscape surrounding diversity, equity, and inclusion (DEI) programs. The notion of inclusivity had been a cornerstone of many companies' marketing since 2020, when the death of a Black man, George Floyd, at the hands of Minneapolis police, became a catalyst for the Black Lives Matter movement. Five years later, that idea has been de-emphasized. "Marketers are between a rock and a hard place. They know that the more inclusive they are, the less likely they are to get some social media buzz,' said Allen Adamson, co-founder of marketing consultancy Metaforce. They are taking more risks to try to break through to a younger, targeted audience, he said. 'UNFORCED ERROR' Any gains from these ads, though, could be short-lived. They risk harming a brand's reputation in the longer run and may alienate a large consumer base of non-white shoppers, branding experts said. 'Whether it's the Black consumer, the Asian consumer, the Latin consumer, when American Eagle does an ad like that, they're excluding and they're leaving money on the table,' said Angeli Gianchandani, an adjunct professor at New York University and a brand strategist who has worked with the likes of Tiffany. Gianchandani said while non-Hispanic white Americans dominate U.S. buying power, these other demographics are growing faster. L'Oréal faced criticism this month for partnering with a content creator on OnlyFans who posts lifestyle as well as adult content. The move went against the company's own stated guidelines for working with social media influencers that says these partners will not "engage in behaviours which could be interpreted as ... pornography." Elf's ad that starred Matt Rife, a comedian who has made headlines for his joke about domestic violence, drew swift and sharp reaction online. It prompted an apology from the company whose trendy, inexpensive products are a hit with young shoppers. L'Oreal and Elf did not immediately respond to requests for comment. "That is not a blind spot; that is a brand knowingly stepping into controversy with someone who does not align with its values," said Gianchandani, calling the move an "unforced error." Unlike Elf, and also Swatch, which apologized quickly for their ads, American Eagle stood by its campaign. Ashley Schapiro, American Eagle's vice president of marketing, said on LinkedIn that on a Zoom call with Sweeney, company executives asked her, 'How far do you want to push it?' 'Without hesitation, she smirked and said, 'Let's push it. I'm game.' Our response? 'Challenge Accepted'."

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