Former Mavericks Advisory Board Member Tabbed as LPGA Tour New CEO
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources.
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
The LPGA's search for a new chief executive officer came to an end Thursday. Craig Kessler was appointed by the Board of Directors to replace Liz Moore, who took over the organization on an interim basis following the resignation of Mollie Marcoux Samaan at the end of last season.
In announcing the news, John B. Veihmeyer, Chairman of the LPGA Board of Directors, noted the breadth of experience Kessler will bring to the position.
"Craig is an inspiring and engaging leader, who brings a unique mix of executive leadership experience, deep relationships in the golf industry, and a genuine commitment to elevating women and girls through golf. The LPGA has never been more dynamic – and Craig is exactly the right leader to drive its next era of growth and impact."
The LPGA had no commissioner for the first 25 years of its history (1950-1975); Kessler is the organization's 10th commissioner and the eighth man to hold the position.
Autographed flags as seen during the third round of the CME Group Tour Championship at Tiburon Golf Club on November 23, 2019 in Naples, Florida.
Autographed flags as seen during the third round of the CME Group Tour Championship at Tiburon Golf Club on November 23, 2019 in Naples, Florida.The new LPGA Commissioner, for his part, made no secret of the profound impact this opportunity has had on his career.
"The LPGA stands at the intersection of world-class competition and global impact," he said. "From young girls who are picking up a club for the first time, to the LPGA Professionals helping teach this great game to people around the world, to the incredible athletes competing on Tour—the LPGA is driving the future of golf."
"I'm honored to join this powerful movement and eager to help build what comes next—together."
Craig Kessler brings a wealth of golf and business experience to his new role. He comes directly from two years as Chief Operating Officer (COO) of the PGA of America, where he did an outstanding job overseeing the organization's complex operations and charitable foundation.
Other highlights of Kessler's resume include serving as COO of the well-known sports and entertainment company Topgolf, his work with the National Golf Foundation and on the Dallas Mavericks Advisory Board.
His development in the business world includes serving as CEO of Buff City Soap, which grew from 100 to 260 stores during Kessler's one-year, eight-month tenure.
Kessler holds a Bachelor of Science degree from Georgetown University and a Masters of Business Administration degree from Harvard Business School.
More Golf: Rory McIlroy Follows Bryson DeCambeau's Footsteps Making History
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