New Educational Case Study from Gurobi and ESUPS Demonstrates Life-Saving Impact of Optimization
The hands-on resource walks learners through real-world optimization methods for disaster preparedness.
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BEAVERTON, Ore. — Gurobi Optimization, LLC, the leader in decision intelligence technology, is pleased to announce the release of a new educational case study developed in collaboration with the Emergency Supply Prepositioning Strategy ( ESUPS), a collaborative working group of member states, non-governmental organizations (NGOs), academics, UN agencies, and regional organizations. ESUPS operates within Welthungerhilfe, one of the largest NGOs in Germany.
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In addition to highlighting ESUPS' achievements in improving the collective prepositioning of relief items using Gurobi, the case study doubles as an educational tool that gives learners an interactive experience with the math, data, and code behind ESUPS' STOCK of Humanitarian Organizations Logistics Mapping (STOCKHOLM) platform—a powerful visual analysis tool that enables humanitarian organizations to map, coordinate, and optimize their relief stock across operations.
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From exploring the real-world challenges of humanitarian logistics to building a working optimization model that supports faster, smarter disaster responses, the case study walks students, instructors, and professionals through the mathematical modeling, data analysis, and Python code that power ESUPS' global supply strategies to better prepare for future crises.
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'The STOCKHOLM platform by ESUPS is an incredible example of how mathematical optimization can actually save lives by improving disaster relief logistics,' said Duke Perrucci, CEO of Gurobi Optimization. 'We hope this case study encourages more people to explore how advanced analytics can drive smarter decisions for a better world.'
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'Collaborating with Gurobi has been a game changer for ESUPS,' said Florent Chane, Project Manager at ESUPS. 'Their optimization expertise empowered us to deliver stock analysis recommendations that truly make a difference in disaster preparedness. We're pleased to share our experience through a case study that helps raise broader awareness of these critical questions.'
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To learn more, watch Gurobi's on-demand webinar with ESUPS or explore the full educational case study here.
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About Gurobi Optimization
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With Gurobi's decision intelligence technology, customers can make optimal business decisions in seconds. From workforce scheduling and portfolio optimization to supply chain design and everything in between, Gurobi identifies the optimal solution, out of trillions of possibilities.
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As the leader in decision intelligence, Gurobi delivers easy-to-integrate, full-featured software and best-in-class support, with an industry-leading 98% customer satisfaction rating.
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Founded in 2008, Gurobi has operations in the Americas, Europe, and Asia. It serves customers in nearly all industries, including organizations like SAP, Air France, and the National Football League. For more information, please visit https://www.gurobi.com/ or call +1 713 871 9341.
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Jonathan Hicks better known as "Johnny Strides" is pictured alongside the TORONTO sign by Nathan Phillips Square (Left: Youtube/JohnnyStrides. Right: THE CANADIAN PRESS/Evan Buhler) Jonathan Hicks spends his days walking Toronto streets with a camera. In just six years, he says the work has made him 'well over six figures,' turning a side hustle into a full-time job. The 44-year-old, better known online as Johnny Strides, has built a YouTube channel with over 136,000 subscribers and more than 46 million views, filming daily walking tours throughout the city. His success comes as Toronto's labour market grows more precarious, with some residents turning to unconventional work to supplement traditional jobs. The challenge is even sharper for young people as Ontario's unemployment rate for those aged 15 to 24 recently reached 15.8 per cent in June — roughly double the province's overall rate. 'I was working in insurance... doing a global program underwriting (for) big multinational companies,' Hicks said. 'Just before the pandemic hit, I got recruited by another company to do the same job, basically more money, more vacation — and my YouTube channel was just getting monetized.' He says it wasn't long before that new job quickly turned sour. 'I switched jobs and the new job was basically horrible. I went from a great company working there for five years, to an absolute dumpster fire,' he said. 'At that same time the pandemic hit, my views were going up and I remember one month I made $1,500 just doing it part time.' Looking back, he says 'it was just the perfect storm' to pursue this career full time. An unconventional career switch Hicks launched Johnny Strides in 2018 after buying a GoPro. He says early timelapse videos showing the city gave way to narrated walking tours, often running 30 to 45 minutes. 'I focus mainly on walking, cycling, transit videos and livestreams in the city,' Hicks wrote to his YouTube page. 'There's no shortage of content as I record in all weather conditions... morning, day and night.' He says his income from YouTube now far exceeds what he made in insurance but still admits 'Toronto is stupidly expensive.' 'I do have a rent control apartment, so I consider myself kind of lucky that I'm paying $1,100 a month,' he said. 'In terms of the risk management going full time on YouTube, it wasn't that difficult of a decision... because it's a pretty modest rent.' In Toronto, the average household income sits at $129,000, according to Canada Mortgage and Housing Corporation data. While some creators may not earn as much as much as Hicks, experts say many still put in countless hours to support their entrepreneurial gig. A Statistics Canada survey found that most content creators reported being 'de facto entrepreneurs.' While Hicks says he sometimes works 16-hour days, the survey reveals that on average, respondents spend 15.5 hours per week. Walking through snowstorms and burnout The job doesn't just come with ups but also its fair share of challenges. Hicks recalls filming in a blizzard from Yonge and Eglinton to Dufferin, when his waterproof boots failed. 'My feet were just frozen and soaking… it was way below zero,' he said. 'It looks like a disaster zone. Yet I had thousands of viewers tuned in at once. So there was something exhilarating about it at the same time.' It's those exhilarating moments that Jenna Jacobson, a professor at Toronto Metropolitan University says form 'parasocial relationships' with viewers. 'Those videos that are more real, raw and relatable are the ones that often will garner more attention... because it connects to people' she said. She explains that the flipside of that relationship is oftentimes burnout. 'Burnout is very real amongst content creators because there is this constant pressure to be on,' she said. 'Content creators are constantly having to labor at figuring out the best practices to improve their audience engagement. Hicks too acknowledges that it can be difficult to create fresh content. 'I don't want to repackage the same thing over and over again,' he said. 'The good thing is we have four seasons... (and) there's always changes being made.' In his most popular video, he garnered over 2.3 million views featuring a walk with the creator of Tiny Tiny homes Toronto, Ryan Donais. In that instance, both Hicks and Donais walked from the St Lawrence Market over to Yonge and Front Street to preview an early version of the tiny home prototype. 'Enough to keep going' The rise of creators like Hicks mirrors a larger shift in how Torontonians are earning a living. 'The job market is particularly tough right now… unemployment has been increasing in Canada, broadly,' said Obeid Ur Rehman, assistant professor of economics at Toronto Metropolitan University. 'This side hustle sort of concept is very prominent. Having something that's unconventional, that you have some flexibility over is increasing.' Rehman notes that while the work can be rewarding, it comes with risks. 'The platforms and the algorithm — trends change suddenly. As a result, income can decline very suddenly,' he said. Hicks says he's aware of the gamble, but for now, he's sticking with YouTube. 'Not having a boss and working for yourself is pretty awesome,' he said. 'I love the community. That in itself is rewarding enough to keep going.'
