From ‘publish or perish' to ‘be visible or vanish': What's next? — Mohammad Tariqur Rahman

Malay Mail

08-05-2025

MAY 8 — Amidst the dictum 'publish or perish,' a new vibe has emerged in academia: 'be visible or vanish'. The new dictum is introduced in the book 'Engage, Influence and Ensure Your Research Has Impact' by Inger Mewburn and Simon Clews in 2023. The survival of academics in their profession is largely dependent upon the number of papers they publish. An increasing number of papers in their bags adds credit to their reputation.
To have a higher prestige, the number of papers alone does not suffice. Papers need to be published in journals with high impact factors.
Arguably, the race to increase the number of papers resulted in a number of scientific misconducts, namely, but not limited to, the unethical practice in authorship assignments e.g., guest and honorary authorship; emergence of paper mills; and publishing unauthenticated or manipulated results.
The trend of scientific misconduct has been condemned, yet no practical measures have been taken either to control or to decrease it. Rather, the increasing number of retracted papers every year attest the ongoing 'pandemic' of scientific misconduct. Will the new dictum 'be visible or vanish' then add to the pandemic?
Visibility in academia is generally measured by the number of citations received by the papers of an academic. Indeed, the number of citations increases with the number of publications. However, some may have more citations than others, with less papers. Nevertheless, researching a popular topic increases the chance of higher citations. Self-citation, i.e., when authors cite their own papers, can be monitored by most of the bibliometric databases such as Scopus or Web of Science. However, the practice of self-citation is not acceptable when the authors cite their own papers, especially if they are not relevant and important. Using Scopus records, a PLOS One paper in December 2023 identified Colombia, Egypt, Indonesia, Iran, Italy, Malaysia, Pakistan, Romania, Russia, Saudi Arabia, Thailand, and Ukraine among the top anomalous self-citing countries (i.e., academics from those countries) in the world.
Citing existing literature is an academic norm that reflects the relevance of new research findings, i.e., portrays its rationality, validity, and importance in academic publications. Furthermore, the number of citations provides the impact (and popularity) of the published paper. Albeit, while the 'number' of citations provides the visa for visibility of the paper among the global audience, it does not necessarily represent the paper's importance.
For example, one of the most cited papers (>305,000 in 2014) in the history of academia goes to a paper describing how to quantify proteins in a solution. Even one of the most groundbreaking publications in the field of life science, i.e., the DNA sequencing method (>65000 in 2014) that claimed the Nobel prize and led to complete human genome sequencing, did not have any match to the citation of the protein quantification paper.
Needless to say, a large number of research publications remain behind the curtain without being cited. Former Harvard president Derek Bok, in his book 'Higher Education in America' (published in 2015) noted that a majority of articles published in the arts and humanities (98 per cent) and social sciences (75 per cent) are never cited by another researcher. The current trend is not expected to be very different from this.
A researcher might be interested (or find it important) to research a very rare disease affecting less than 0.1 per cent of the global population. Compared to cancer research, research on such a rare disease will have very low citations. — File pic
That brings an imperative question to answer, does a low (or no) citation make a research less (or not) useful?
Say, a researcher might be interested (or find it important) to research a very rare disease affecting less than 0.1 per cent of the global population. Compared to cancer research, research on such a rare disease will have very low citations. Again, receiving a high number of citations will be unlikely for a research publication addressing a national issue than a global issue. Those two examples suffice to endorse that the number of citations would fail to reflect the importance of research publications. Rather, it would be wrong if citation is used as a measure to evaluate the impact of such research publications.
Going back to the clock, one will find that the dictum 'publish or perish' in academia was introduced in 1942 in Logan Wilson's book, "The Academic Man: A Study in the Sociology of a Profession" - says Eugene Garfield, the founder of Institute for Scientific Information's (ISI). Then, the measurement of journal Impact Factor (IF) was introduced in 1975 by Eugene Garfield as part of the Journal Citation Reports.
Eventually, academics were motivated (read forced) not only to publish more and more papers but also to publish their papers in higher-ranking journals measured by higher IF. Eventually, having a higher number of papers and publishing in the 'high' ranking journals became the requirements in academia for appointment, promotion, and even grant approval. Now, in less than 100 years, academia is experiencing a new survival dictum — be visible or vanish. Amidst the logical criticism, academic policy makers will continue to impose the new dictum for appointment, promotion, and even approval. I wonder if the 'inventors' of new knowledge, i.e., academics at universities, know what is next?
Prof Mohammad is the Deputy Executive Director (Development, Research & Innovation) at International Institute of Public Policy and Management (INPUMA), Universiti Malaya, and can be reached at [email protected]
• This is the personal opinion of the writer or publication and does not necessarily represent the views of Malay Mail.