I tried Lidl and 7 supermarket milk chocolates to see if it tasted better than Cadbury

Daily Record

a day ago

One reporter thought she'd try different chocolate bars – including those from higher-end supermarkets and budget stores – to see if any tasted better than Cadbury chocolate.
Cadbury, while being the nation's preferred chocolate brand, tends to be on the expensive side, with prices ranging from £1.50 to £2.
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As the cost of living is at the forefront of everyone's minds, reporter Angela Patrone from Express.co.uk wanted to see if there was a cheaper alternative out there.
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This led me Angela to question how supermarket own brands stack up against them and whether there might be a superior alternative.
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To ensure a fair taste test, Angela bought milk chocolate from both high-end and budget supermarkets.
The supermarket brands included Aldi, Lidl, Sainsbury's, Tesco, Asda, Morrisons, M&S and Waitrose.
Angela ranked each supermarket chocolate bar and gave them a rating out of 10.
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She also shared the cost of each supermarket milk chocolate bar and how it tasted. This is how each supermarket faired:
Morrisons
Priced at 80p, this tasted like your typical everyday chocolate bar, slightly sweet and creamy, but nothing extraordinary, Angela noted.
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The smooth texture was "pleasing", but unfortunately, the chocolate didn't build on that with no memorable flavour notes or even an aftertaste.
Rating: 5/10
Sainsbury's
This chocolate bar was much more enjoyable than Morrisons' and melted in the mouth far more easily.
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The 75p bar also had a delightful taste, which wasn't overly artificial as some chocolates can be.
Rating: 6/10
Tesco
This 55p chocolate bar from Tesco reminded Angela of cooking chocolate, and not in a positive way.
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The chocolate from Tesco tasted like it was attempting to mimic a blend of Galaxy and Dairy Milk, but very poorly.
It has a chemical aftertaste and melts quickly into a thin layer of chocolate rather than oozy goodness.
Rating: 3/10
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Aldi
Aldi is renowned for its budget-friendly items that won't break the bank. Among these is Aldi's Everyday Essentials range, which is purportedly cheaper than its other in-house brands.
Priced at 59p for a 100g bar, the taste was a "letdown". It had an overly salty flavour and left a peculiar aftertaste.
It didn't quite hit the mark as chocolate, tasting more like excessively sweetened confectionery, Angela stated.
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Rating: 3/10
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Lidl
Following the Aldi chocolate experience, Angela wasn't holding out much hope for this one, but it pleasantly surprised her.
Lidl is famed for its low-cost products, so it was her first port of call when considering affordable chocolate bars. Priced slightly higher than Aldi, the bar cost £1.09 for a 100g portion.
In terms of taste and quality, it was a revelation. The chocolate was "sweet, velvety, and melted delightfully" in her mouth.
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It evoked memories of Angela's childhood, reminding her strongly of Magic Stars. In terms of taste and value, she'd say it surpasses Cadbury.
Rating: 9/10
Asda
For Angela, Asda's chocolate bar ranks alongside Tesco and Aldi, albeit marginally superior.
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Priced at 59p per 100g, the chocolate bar was sweet, but lacked the melt-in-the-mouth quality typical of most chocolate bars.
Rating: 3.5/10
Waitrose
At £2.75, this was one of the priciest chocolate bars in this taste test, and unfortunately, it also turned out to be the least impressive.
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While Angela could appreciate its thick and smooth texture, it had an overpowering taste, and not in a pleasant way.
Rating: 2/10
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M&S
M&S was the final supermarket brand on Angela's list, and she had high hopes for this one.
M&S boasts a selection of scrumptious chocolate treats throughout the year that consistently earns rave reviews.
However, their most affordable milk chocolate bar is not something Angela would buy again.
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Priced at £2.75, the same as the Waitrose chocolate bar, it lacked the expected sweetness and creaminess of a milk chocolate bar.
Rating: 4/10
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Cadbury
Finally, we have Cadbury. As soon as you unwrap the bar, you're greeted with a strong whiff of chocolate.
Milk chocolate often has a fatty layer in its harder centre, which Cadbury usually nails. But how did the iconic brand perform this time?
Quite well, although for my taste, it was a tad too sweet.
Rating: 8/10
Verdict
Among all the chocolate bars tested, Lidl emerged as the top contender. While the Cadbury bar was enjoyable, the Lidl chocolate bar just had the edge.