Samsung sees surge in AI appliance demand across India; aims 70% revenue from smart appliances by year-end
As part of this push, Samsung has launched two major Bespoke AI products: a 25 kg AI combo washer-dryer (India's largest residential capacity) and a Bespoke AI Family Hub refrigerator equipped with an interactive screen and smart features. The launches are a continuation of Samsung's strategy to expand AI from its premium range into the mid-segment, democratizing intelligent appliances for a broader audience.
Samsung AI-powered appliances built for Indian homes
A standout feature of Samsung's strategy is India-specific R&D, with three dedicated research centers working on tailoring features for local needs. One such innovation is the Stain Wash functionality in its washing machines — a feature Samsung says it developed to address India's high dust and humidity conditions that make certain stains difficult to remove.
'These features are not gimmicks,' said Alam. 'They're practical solutions born out of real insights from Indian households.'
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AI-powered appliances gaining traction even in tier 2 and tier 3 cities
Interestingly, Samsung has revealed that it is witnessing strong adoption in tier 2 and tier 3 cities, matching the enthusiasm seen in metros. Consumers in these regions are increasingly prioritizing energy efficiency and ease-of-use, especially as they factor in the long-term running costs of home appliances, the company says.
'Buying an appliance is a one-time investment, but what worries consumers is the electricity cost over the next 5–7 years. That's where our AI-enabled energy savings — up to 70% in some cases — really matter,' said Alam.
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