Berjaya Food enters Iceland with two Starbucks outlets
KUALA LUMPUR: Berjaya Food Bhd (BFood) will open two Starbucks stores in Reykjavik, Iceland, next month under a licensing agreement with Starbucks Coffee Company.
This marks the group's first entry into the Icelandic coffee market via its subsidiary, Berjaya Food International (BFI), it said in a statement today.
The first outlet will open in May on Reykjavik's main shopping street, followed by a second in the city's new harbour district. Exact dates and addresses were not disclosed.
"We are thrilled to finally bring Starbucks to Iceland and hope that these stores will be a destination for excellent coffee and a third place for the community," said BFood group chief executive officer Datuk Sydney Quays.
"As we introduce the iconic Starbucks experience and warm Malaysian hospitality, we are also committed to empowering the local community by creating job opportunities and sourcing from local businesses," he added.
Starbucks Europe, Middle East and Africa president Duncan Moir said the company is pleased to expand its presence in the Nordic markets with its long-term partner BFood, and to contribute to the local coffee community in the region.
"Building on our 26-year relationship with BFood, we are excited to further connect with more customers over a handcrafted Starbucks beverage and make impactful investments in our green apron partners (employees) as well as the community."
BFood currently operates Starbucks outlets in Malaysia and Brunei, and holds other food brands such as Paris Baguette and Kenny Rogers Roasters.
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