Masafi
The limited-edition packaging, created in collaboration with Emirati artist Mariam Abbas, pays homage to the UAE's cultural heritage
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
an hour ago
- The National
Dubai introduces members of the first virtual 'Emirati family'
Dubai has revealed the names of the members of the first virtual 'Emirati Family'. Launched last month using artificial intelligence, the family has been created to operate as brand ambassadors for Digital Dubai, representing Emirati society and reflecting its values and aspirations. A public vote has now decided that the name of the UAE's first virtual Emirati girl is 'Latifa'. She was initially introduced as 'The Girl', dressed in traditional attire and shown in a short video smiling at the camera as she plays in a park. In efforts to encourage community participation, the character invited the public to help select her name from three options: 'Dubai', 'Mira', or 'Latifa'. The new video released by Digital Dubai also introduces Latifa's father as Mohammed, her mother as Salama and her brother as Rashid. Operating as an interactive digital interface, the family will be used to raise awareness of digital services on offer in Dubai in a light and relatable fashion.
Hi Dubai
2 hours ago
- Hi Dubai
Digital Dubai Introduces All Members of First Emirati Virtual Family
Digital Dubai has unveiled 'Latifa,' the first Emirati virtual character, following an interactive public vote that drew nearly 14,000 participants. Latifa secured 43% of the votes, ahead of Mira with 37% and Dubai with 20%. The initiative reflects strong community engagement and marks the debut of the first AI-generated Emirati virtual family. In a video shared on social media, Latifa introduced her father Mohammed, mother Salama, and brother Rashid. Designed to embody Emirati values, the virtual family aims to serve as digital ambassadors, helping the public connect with Dubai's digital transformation in a simple and relatable way. They will share storytelling content that promotes technology, safe digital practices, and awareness of government services. Digital Dubai confirmed that the project is part of the 'Year of Community' initiatives launched to strengthen participation and constructive engagement. In the next phase, the family will receive integrated communication identities, with tailored content created for different age groups and community segments. Latifa and her family will soon appear regularly across social media, bringing Dubai's digital initiatives closer to residents and visitors through engaging, educational, and entertaining formats. News Source: Emirates News Agency
Dubai Eye
16 hours ago
- Dubai Eye
Digital Dubai reveals first virtual Emirati family
Digital Dubai on Monday unveiled the first virtual Emirati family, with an AI-powered child named "Latifa" introducing herself, parents, and sibling in a video posted on social media. This family marks the first Emirati digital model "inspired by Emirati values," and designed to connect with diverse community segments and languages, while supporting Digital Dubai's efforts to create innovative media tools that foster smart communication and raise awareness of digital government services in a simple, engaging manner. The government entity had held an online vote to choose the name of the first Emirati AI character - the daughter in the virtual family of four. Nearly 14,000 people took part in the vote, which concluded with 'Latifa' receiving 43 per cent of the votes, followed by 'Mira' with 37 per cent and 'Dubai' with 20 per cent. In a short video released on social media, the character Latifa introduced herself and presented her family, which includes her father 'Mohammed', her mother 'Salama', and her brother 'Rashid'. Digital Dubai unveils all member of the first Emirati virtual family. — Dubai Media Office (@DXBMediaOffice) August 18, 2025 The new virtual family envisioned as a set of 'digital ambassadors,' sharing storytelling content that reflects digital life in Dubai, promotes a culture of technology in ways that resonate with everyday life, and reinforces digital transformation concepts in a simple, relatable, and engaging manner. In the next phase, Digital Dubai will focus on developing integrated communication identities for the virtual family members, delivering a series of storytelling and awareness content targeting different age groups and community segments. These efforts aim to make digital services more accessible through entertaining and educational formats. Latifa and her family will soon appear across social media platforms to highlight Digital Dubai's initiatives and promote safe, responsible behaviour in the digital space.
