Antony Morato grows 2% in 2024, plans new openings in Italy, Spain, Latin America, Egypt
Italian menswear brand Antony Morato recorded revenue of €78.2 million in fiscal 2024, up 2%. The positive trend was confirmed in Q1 2025, which closed with a 1.5% revenue rise.
In 2024, the brand's direct retail sales grew 2%, thanks also to the opening of seven new monobrand stores: one in Italy, five elsewhere in Europe, and one in Colombia. Revenue growth in the wholesale channel was 1%, driven by new collaborations with Galeries Lafayette and other distribution partners in Serbia, Croatia, and northern Germany. Antony Morato now has a presence in 110 Peek & Cloppenburg stores.
The direct and indirect e-tail channel recorded the highest growth for Antony Morato in 2024, posting a 50% revenue rise thanks also to a new strategic partnership with Zalando.
Boosted by these positive results, and despite a challenging business environment, Antony Morato is continuing to push for retail expansion. A new store will open in June in Barcelona, on the Portal de l'Àngel pedestrian street, kickstarting the brand's expansion drive in Spain, while two new openings are planned in Italy, in the Campania shopping mall in Marcianise, and the Fiordaliso shopping mall in Milan.
New distribution partnerships are on the cards in Latin America, where the brand already has a strong presence in the Caribbean and Colombia. In Africa, where Antony Morato is enjoying positive results in South Africa, Libya, Morocco, and Algeria, the brand is finalising a strategic agreement to enter Egypt, where it plans to open seven monobrand stores in the next five years. Finally, it's also working on entering the travel retail channel.
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