Asia-Pacific organisations honoured for digital transformation
Smart Communications has announced the recipients of its 2025 SCALE Awards, recognising organisations across Asia-Pacific for achievements in digital transformation and customer engagement.
The awards were presented as part of the company's annual Innovate conference, which gathered customers, partners, and industry speakers for discussions around digital-first customer experience trends and the latest developments in its SmartCOMM and SmartIQ platforms.
Among this year's honourees, ING was recognised in the Future Focused category, Westpac received the Best Customer Experience award, Bupa was acknowledged for Smarter Together, and Synergy Group won the Go-To-Market Partner category.
The awards highlight organisations that have distinguished themselves through strategic innovation, collaborative leadership, and a forward-looking approach to Customer Communications Management. According to Smart Communications, these companies have realised measurable impacts in customer engagement and digital transformation initiatives across the region.
Nick Smith, SVP Sales APAC and EMEA at Smart Communications, commented on the achievements of the awardees, stating: "Every day we work with industry leaders who have innovation at the heart of all they do, so this is an opportunity to spotlight these industry leaders for their innovation. Their success stories are a testament to what's possible when technology and business vision align, and we are glad to have been a part of their journey to excellent customer communication."
The Innovate 2025 event featured a keynote presentation by Simon Tindal, Chief Technology Officer at Smart Communications, focused on demonstrating the capabilities within SmartCOMM and SmartIQ, including how enterprises can use these technologies to increase automation, boost completion rates, and provide consistent customer outcomes across a variety of communication channels.
As part of the conference agenda, panel discussions included representatives from Suncorp, Bupa, and AMP, who shared insights on the challenges facing their industries, strategies that have produced tangible results, and major lessons learned throughout their digital transformation journeys.
The event concluded with a session led by Mark Donohue, Chief Executive Officer of iSky Research, who explored how industry leaders are setting benchmarks, what current customer expectations look like, and how companies can leverage actionable insights to improve customer experience.
Smart Communications continues to expand its capabilities within its Conversation Cloud offering, supporting integration and collaboration with other platform vendors globally. This approach is aimed at facilitating seamless ongoing conversations for enterprise clients in sectors such as financial services, insurance, and healthcare.
The company noted that these highly regulated industries face strict requirements for compliance in customer communications. Smart Communications' solutions combine a range of communication tools into a single platform, enabling faster response times through automation, providing analytics for improved decision-making, enhancing personalisation, consistency, and helping organisations meet regulatory obligations.
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