The Brewers' 12th straight win had fans so fired up for free burgers
The win triggered one of the most legendary promotions in all of American sports.
We've all seen restaurants and companies make lofty marketing promises in support of the local team. But nothing really tops what Milwaukee restaurant, George Webb, does when the Brewers win 12 straight games. It's free burgers for everyone.
The "free burgers for 12 straight wins" promotion was formalized in 1970 when the Brewers became Milwaukee's MLB team. The Braves had left for Atlanta five years earlier.
And since that promotion started, it had only been triggered twice: 1987 and 2018. Well, make room for a third time, Milwaukee.
The restaurant plans to offer more details about the burger giveaway on Thursday. But in the meantime, Brewers fans were in celebration mode. Nothing excites a community quite like free food.
This was how Twitter/X reacted
Burgers, Jackie. Burgers! For all these people.
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