ERA raises more than S$320,000 for Singapore Association for the Deaf
[SINGAPORE] Real estate agency ERA on Sunday (May 25) held a charity walk at the Marina Barrage, raising more than S$320,000 for The Singapore Association for the Deaf (SADeaf).
Around 1,600 participants walked either 3 km or 5 km and spent time at a carnival after, enjoying activities such as games, sign-language sessions and performances by a live band.
The funds raised will support SADeaf's programmes and services in four main areas: accessibility, education, community service and advocacy.
Marcus Chu, chief executive of ERA Singapore, said: 'Hearing loss is an invisible challenge that often leads to isolation, depression or misunderstanding, especially when people cannot access the tools or support they need. This walk is our way of standing with the Deaf, DeafBlind and Hard-of-Hearing community.'
The funds will also enable SADeaf to address gaps in accessibility and participation in society, for example in employment and transport.
Besides raising funds, the event set out to raise awareness of the challenges that the deaf community faces.
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Josh Lye, executive director of SADeaf, said: 'When the community learns about the challenges deaf individuals face and gains a better understanding of why accessibility matters, they can help create a more inclusive and supportive community.'
ERA's Chu added: 'Driving awareness is the first step to creating change. Many people do not realise how isolating or exhausting life can be when your disability is invisible. For those with hearing loss, something as basic as asking for directions or participating in a classroom can become a daily challenge. Without visibility, their needs remain unmet.'
SADeaf provides services such as interpretation, speech therapy and counselling. To improve awareness of hearing disabilities, it offers sign language classes and customised awareness programmes, which many corporates tap.
Besides SADeaf, ERA works with other community partners such as the North West Community Development Council and Hong Kah North grassroots organisations for activities ranging from community gardening to charity golf events.
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