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Business Wire
6 minutes ago
- Business Wire
ReFrame Analysis of IMDbPro Data Finds Gender-Balanced Series have Higher Viewership
LOS ANGELES--(BUSINESS WIRE)-- ReFrame, the initiative launched in 2017 by Sundance Institute and WIF (formerly known as Women In Film Los Angeles) to advance gender equity in the screen industries, and IMDbPro, the essential resource for entertainment industry professionals, today announced that 45 of the 100 most popular series of 2024-25 meet ReFrame Stamp criteria for gender-balanced production including Emmy-nominated series Dying for Sex, Hacks, The Bear and The Pitt (full list below). The 2024-25 ReFrame Report on Gender and Hiring in TV, which examines hiring across key roles in these series based on IMDbPro data, saw a rebound of 6.5% this year from last year's tally, which was the lowest for gender-balanced series since 2020. ReFrame and IMDbPro today announced that 45 of the 100 most popular series of 2024-25 meet ReFrame Stamp criteria for gender-balanced production. Share When content is produced by a gender balanced team, viewers tune in. ReFrame reviewed viewership data for the IMDbPro Top 100 Series and found that on average, ReFrame Stamped series have 1.33M more viewers than their non-Stamped counterparts. This preference for inclusive content held strong in the coveted target demographic of viewers 18-49. ReFrame looked at a larger pool of the Top 200 series to examine hiring of writers and directors and the total episode count. Last year, the total number of episodes dropped from 1,977 to 1,773 (-204) and saw nearly equivalent losses for women, nonbinary and trans writers (-187) and directors (-199). This year, the total number of episodes rebounded to 1,979 (+206), but the hiring of underrepresented writers and directors did not recover proportionately. Only 134 of the restored episodes were attributed to writers and 117 to directors of underrepresented genders, an overall loss across those episodes of 28.3% and 41.2% respectively. Additional findings of the ReFrame Report include: Women, nonbinary and trans directors shot 35.8% percent of episodes this year, a slight increase from last year's 33.4% (+2.8%). While they still lag disproportionately in their share of pilots and first episodes, some ground was gained this year: those directors helmed 35.2% of pilots or first episodes, nearing their share of regular episodes with a gap of only 1%. That said, their overall share is still far from parity. Showrunners are still the single role with the highest correlation for overall gender-balanced hiring; 92.9% of series with women in that position qualified for the ReFrame Stamp. A significant number of series (82%) had at least one woman in a non-writing executive producer role, but women of color in the role fell to 18% (down 7.5%). There were increases in several key crew roles including unit production managers who reached 33%, first assistant directors who reached 46% and directors of photography which reached 26%, historic highs for women, nonbinary and trans persons in these roles. This year there were notable decreases for two key crew roles already lacking in inclusion; representation for women, nonbinary and trans persons fell 7.5% to 12% for line producers and 4% to 14% for composers. Only Editors and Costume Designers, positions where women, nonbinary or trans people have held more than 50% of positions year over year, have ever exceeded 10% of those persons also being people of color. No other key crew position has exceeded 5.5% of role attributed to women, nonbinary and/or trans people of color. There was an increase in lead characters portrayed by trans and nonbinary performers from one last year to three this year; however, gender diversity in co-leads fell from 14 to seven. Three series hired one nonbinary and one trans director of photography to lens their episodes. This year 85% of the Top 100 series were released by streamers, who have more than quadrupled their share of top series over the last eight years, rising from 19% to 85% (+66%). Network series were down to 5% from 48% (-43%) and cable projects down to 10% from 33% (-23%). For the third consecutive year, the majority of Emmy nominees for Outstanding Comedy Series received the Stamp: Five of the eight (Abbott Elementary, The Bear, Hacks, Nobody Wants This and Only Murders in the Building) met gender-balanced production criteria. Two of the eight nominated series in the Outstanding Drama category were Stamped (The Diplomat and The Pitt), as were three of the five Limited or Anthology Series (Black Mirror, Dying for Sex and The Penguin) and one of five Animated Series (Arcane). COMPANY REPORT CARD The ReFrame Report includes a report card showing the percentage of Top 100 series that met ReFrame Stamp criteria from each company. This year, two streaming companies, Amazon MGM Studios and Netflix, as well as projects released by Warner Bros. Discovery, earned the ReFrame Stamp for more than 50% of their releases. None of the three series released by NBCUniversal on Peacock obtained the Stamp, and there were no Top 100 series from 'Other' distributors, a category that has historically included companies like AMC, Lionsgate and IFC. The ReFrame Stamp is an acknowledgement of gender-balanced hiring, so every production—regardless of subject matter or the gender of its director or lead talent—can achieve gender parity. The Stamp is awarded to series that hire 'qualifying candidates,' or women or individuals of other underrepresented gender identities/expressions (including those who are transgender, nonbinary, or gender non-conforming) in at least 50% of key roles, including showrunner, directors, writers, executive producers, lead, co-leads, director of photographer, production designer, costume designer, editor, composer, music supervisor, VFX supervisor, line producer, unit production manager, first assistant director, stunt coordinator and intimacy coordinator. Additional points are awarded to productions that hire qualifying candidates of color in these key positions, and to those with overall gender parity in their crews. View the full ReFrame Stamp criteria here. To award the Stamp, ReFrame examined IMDbPro data on the 100 most popular scripted television and streaming series with a full season of episodes released during the Emmys eligibility period of June 1, 2024 - May 31, 2025. In 2017-18, 2018-19, 2019-20 and 2024-25, percentages are based on analysis of the Top 100 series; from 2020-21 to 2023-24, they are based on the Top 200 series. Each show was considered for the list based on its top-performing four weeks during the eligibility period on the IMDbPro proprietary ranking of titles, factoring in the removal of sports, news, non-fiction and reality programs. IMDbPro rankings are based on the actual page views of the more than 250 million monthly visitors to IMDb worldwide. 2024-25 Top 100 ReFrame Stamp Recipients † Denotes series nominated for 2025 Emmy Award 9-1-1 / ABC: Season 8 The Acolyte / Disney+: Season 1 Agatha All Along / Disney+: Season 1 A Good Girl's Guide to Murder / Netflix: Season 1 A Man on the Inside / Netflix: Season 1 Apple Cider Vinegar / Netflix: Season 1 † Arcane / Netflix: Season 2 A Thousand Blows / Hulu: Season 1 Bad Sisters / Apple TV+: Season 2 † The Bear / Hulu: Season 4 † Black Mirror / Netflix: Season 7 The Bondsman / Prime Video: Season 1 † The Boys / Prime Video: Season 4 Cross / Prime Video: Season 1 † The Diplomat / Netflix: Season 2 Dune: Prophecy / HBO Max: Season 1 Emily in Paris / Netflix: Season 4 † The Four Seasons / Netflix: Season 1 Good American Family / Hulu: Season 1 Grey's Anatomy / ABC: Season 21 Grotesquerie / Hulu/FX Network: Season 1 † Hacks / HBO Max: Season 4 † The Handmaid's Tale / Hulu: Season 6 House of the Dragon / HBO Max: Season 2 Kaos / Netflix: Season 1 The Lincoln Lawyer / Netflix: Season 3 Lioness / Paramount+: Season 2 Lord of the Rings: The Rings of Power / Prime Video: Season 2 The Madness / Netflix: Season 1 † Matlock / CBS: Season 1 Missing You / Netflix: Season 1 My Lady Jane / Prime Video: Season 1 The Night Agent / Netflix: Season 2 † Nobody Wants This / Netflix: Season 1 No Good Deed / Netflix: Season 1 † Only Murders in the Building / Hulu/ABC: Season 4 † The Penguin / HBO Max: Season 1 The Perfect Couple / Netflix: Season 1 † The Pitt / HBO Max: Season 1 Ransom Canyon / Netflix: Season 1 † The Residence / Netflix: Season 1 Secret Level / Prime Video: Season 1 Tell Me Lies / Hulu: Season 2 Toxic Town / Netflix: Season 1 Yellowjackets / Showtime: Season 3 2024-2025 ReFrame Stamp Recipients Outside the Top 100 These series independently applied for the ReFrame Stamp as part of their production process. The Better Sister / Prime Video: Season 1 Cruel Intentions / Freevee: Season 1 Disney Jr.'s Ariel / Disney+: Season 1 Harlem / Prime Video: Season 3 Mayfair Witches / AMC: Season 2 Queenie / Hulu: Season 1 The Road Trip / Paramount+: Season 1 The Second Best Hospital in the Galaxy / Prime Video: Season 2 UnPrisoned / Hulu: Season 2 The Upshaws / Netflix: Season 4 About ReFrame Founded by Sundance Institute and Women In Film, Los Angeles (WIF), ReFrame is an initiative that employs a unique strategy: a peer-to-peer approach, in which ReFrame Ambassadors engage with senior industry decision-makers at over 50 Partner Companies to implement ReFrame systemic change programs. The initiative's goals are to provide research, support, and a practical framework that can be used by Partner companies to mitigate bias during the creative decision-making and hiring process, celebrate successes, and measure progress toward a more gender-representative industry on all levels. ReFrame is made possible by support from Netflix's Creative Equity Fund, IMDbPro, WME, Adobe and Pivotal Ventures. About IMDbPro IMDbPro is the essential resource for entertainment industry professionals. This membership service empowers professionals with information and features designed to help them achieve success throughout all stages of their career. IMDbPro premium membership includes the following: detailed contact and representation information; tools for members to manage and showcase their IMDb profile, including selecting their primary images and the credits they are best 'known for'; exclusive STARmeter rankings determined by page views on IMDb; the IMDbPro app for iPhone, iPad, and Android; IMDbPro Track, which empowers members to receive personalized entertainment industry news and notifications on the people and film and TV projects they want to follow; and a convenient feature that generates custom digital assets to promote their work on social media and other platforms. IMDbPro is a division of IMDb, the world's most popular and authoritative source for information on movies, TV shows, and celebrities. Industry professionals can join IMDbPro today at Follow IMDbPro on Facebook, Instagram, and X. About IMDb IMDb is the world's most popular and authoritative source for information on movies, TV shows, and celebrities. Hundreds of millions of customers all over the world rely on IMDb to discover and decide what to watch, advance their professional entertainment careers through IMDbPro, and grow their businesses using IMDb data and trending insights. Products and services to help fans decide what to watch and where to watch it include: the IMDb website for desktop and mobile devices; apps for iOS and Android; and X-Ray on Prime Video. For entertainment industry professionals, IMDb provides IMDbPro and Box Office Mojo. IMDb licenses information from its vast and authoritative database to third-party businesses worldwide; learn more at IMDb is an Amazon company. For more information, visit and follow @IMDb. Sundance Institute As a champion and curator of independent stories, the nonprofit Sundance Institute provides and preserves the space for artists across storytelling media to create and thrive. Founded in 1981 by Robert Redford, the Institute's signature labs, granting, and mentorship programs, dedicated to developing new work, take place throughout the year in the U.S. and internationally. Sundance Institute Collab, a digital community platform, brings a global cohort of working artists together to learn from Sundance Institute advisors and connect with each other in a creative space, developing and sharing works in progress. The Sundance Film Festival and other public programs connect audiences and artists to ignite new ideas, discover original voices, and build a community dedicated to independent storytelling. Through the Sundance Institute artist programs, we have supported such projects as Beasts of the Southern Wild, The Big Sick, Bottle Rocket, Boys Don't Cry, Boys State, Call Me by Your Name, Clemency, CODA, Dìdi (弟弟), Drunktown's Finest, The Farewell, Fire of Love, Flee, Fruitvale Station, Half Nelson, Hedwig and the Angry Inch, Hereditary, The Infiltrators, The Last Black Man in San Francisco, Little Woods, Love & Basketball, Me and You and Everyone We Know, Mudbound, Nanny, One Child Nation, Pariah, Raising Victor Vargas, RBG, Requiem for a Dream, Reservoir Dogs, Sin Nombre, Sorry to Bother You, Strong Island, Summer of Soul (…Or, When the Revolution Could Not Be Televised), Swiss Army Man, A Thousand and One, Top of the Lake, Won't You Be My Neighbor?, and Zola. Through year-round artist programs, the Institute also nurtured the early careers of such artists as Paul Thomas Anderson, Gregg Araki, Darren Aronofsky, Lisa Cholodenko, Nia DaCosta, Ryan Coogler, The Daniels, Robert Eggers, Rick Famuyiwa, David Gordon Green, Sterlin Harjo, Marielle Heller, Miranda July, Nikyatu Jusu, James Mangold, John Cameron Mitchell, Kimberly Peirce, Gina Prince-Bythewood, Boots Riley, A.V. Rockwell, Ira Sachs, Walter Salles, Quentin Tarantino, Erica Tremblay, Taika Waititi, Lulu Wang, Sean Wang, and Chloé Zhao. Support Sundance Institute in our commitment to uplifting bold artists and powerful storytelling globally by making a donation at Join Sundance Institute on Facebook, Instagram, TikTok, X, YouTube, and Bluesky. About WIF Founded in 1973 as Women In Film, Los Angeles, WIF has been fighting for gender equity for more than 50 years. Its advocacy, career programs, and research efforts are a driving force for increasing gender representation in Hollywood. WIF works to dismantle gender bias in the screen industries by building the pipeline, sustaining careers, and advocating for change. Membership is open to all screen industry professionals, and more information can be found on our website: WIF is led by Chief Executive Officer Kirsten Schaffer and Chair of the Board of Directors Syrinthia Studer. Follow WIF on Twitter, Instagram, Facebook, TikTok, and YouTube.
New York Post
6 minutes ago
- New York Post
White House trolls Mark Hamill over claim he nearly left US after Trump re-election
He's Luke Cry-walker. 'Star Wars' actor Mark Hamill claimed he nearly left America following President Trump's election victory this past November, prompting a sassy response from the White House. The 73-year-old, most famous for his heroic role in George Lucas' trilogy and subsequent films, admitted he was persuaded to stay in the US by his wife, after he gave her a choice of emigrating to either the UK or Ireland. Advertisement 'She's very clever. She didn't respond right away, but a week later she said, 'I'm surprised you would allow him to force you out of your own country,'' Hamill told the Times of London. Mark Hamill admitted he wanted to leave the US after President Trump's reelection. Getty Images 'That son of a b—h, I thought. I'm not leaving.' Advertisement Hamill, who previously lived in London, was an outspoken supporter of former President Joe Biden, and backed Vice President Kamala Harris' failed bid in the 2024 election. The actor's admission prompted a sarcastic riposte from the White House. The Luke Skywalker actor's admission sparked a sarcastic response from the White House. AP 'Since Mark has decided to stay in the United States, he will get to enjoy the many wins President Trump is securing for the American people — and really, who can blame him for second-guessing a plan to move to the same place as Rosie O'Donnell,' a spokeswoman told Fox News. Advertisement Elsewhere, Hamill raged at the current administration, saying: 'The bullying, the incompetence, the people in place. … The only way I can deal with it without going crazy and wanting to open my veins in a warm tub is to look at it like a thick, sprawling political novel. 'It's entertaining in a way because this could actually be the end. Our status in the world has been crippled, and that will reverberate for decades. Making Canada a 51st state? Do you know how offensive that is? And then taking over Greenland and renaming the Gulf of Mexico. The distractions are hilarious.' Despite his grievances, Hamill said of the US: 'I still believe there are more honest, decent people than there are the MAGA crowd. 'If I didn't, I'd move back to England.'
Forbes
17 minutes ago
- Forbes
Four Seasons Resort Maui Unveils ‘The White Lotus' Behind-The-Scenes Tour
Set-jetting just hit high tide on Maui. Four Seasons Resort Maui at Wailea — the Forbes five-star hotel destination that doubled as the scenic backdrop for Season One of HBO®'s The White Lotus — has just launched an exclusive The White Lotus Behind-The-Scenes Tour experience reserved for hotel guests only, offering unprecedented access to filming locations, iconic props, and production secrets from Mike White's Emmy-winning cultural phenomenon and perpetual tour-de-force . Tracy Bennett, Maui's former Film Commissioner, was instrumental in bringing The White Lotus to the island. Four Seasons Resort Maui The hour-long small-group tour is led by former Maui County Film Commissioner Tracy Bennett, who was instrumental in getting the show to Maui and on the ground when the series was filmed. Limited to six guests at a time, each tour retraces the steps of Tanya, Armond, Olivia, and the rest of the fictional hotel's unforgettable cast of characters, from poolside meltdowns to lobby confessions, while gaining insight into how the resort was transformed into The White Lotus universe with insider stories from someone who was there when it all unfolded. More than a simple location walk-through, the experience doubles as a pop-up museum. Exclusive memorabilia include Tanya's infamous urn that held her mother's ashes, Armond's now-iconic pink linen suit with The White Lotus lapel pin, and Olivia's mushroom bucket hat. 'It's an honor to share the birthplace of The White Lotus with guests, where nearly every single scene was filmed,' Bennett says. 'This special-access tour is a prime example of how powerful screen tourism can be.' The complimentary experience, available only to resort guests, runs multiple times a week and can be booked through the property's concierge. Four Seasons Resort Maui is leaning in to the 'screen tourism' market — a sector that's grown significantly as global travelers increasingly build trips around their favorite shows and films. Four Seasons Resort Maui as seen from Wailea Beach. Four Seasons Resort Maui This isn't the resort's first time leveraging cultural cachet, but the collaboration with HBO® pushes the envelope in experiential luxury. With oceanfront views, pools overlooking the Pacific, and multiple dining destinations onsite (including classic DUO, iconic Spago, creative-Italian Ferraro's, and the newly opened KOMO, an upscale lobby-level sushi spot), Four Seasons Resort Maui already commands a loyal following. Now, it adds something more: the chance for guests to step not just into paradise, but into television history. Screen Tourism On Maui With this latest activation, Four Seasons Resort Maui deepens its relationship with the beloved series and invites guests to go beyond the screen and become part of the living story. All three seasons of The White Lotus are streaming now on HBO Max, and details of the upcoming Season 4 are slowly starting to emerge. For more information on The White Lotus Behind-the-Scenes Tour, visit Four Seasons Resort Maui.
