Oman Across Ages Museum unveils new visual identity
MANAH: The Oman Across Ages Museum marked the launch of its new visual identity on March 13, celebrating a symbol of heritage, progress and a limitless future. The event, under the auspices of Nasr bin Hamoud al Kindi, Secretary-General of the Royal Court Affairs, also commemorated the museum's second anniversary.
The evening began with a visual presentation showcasing the museum's achievements, including winning the Best Project Award in the Heritage and Culture category at the Best Projects of the Year 2024 Awards in Dubai, being shortlisted for the 'Top 5' Museums in the World at the Muses + Heritage Awards 2024, and receiving the 'Best Exterior Design' award at the Versailles International Architecture and Design Award.
Eng Al Yaqzan bin Abdullah al Harthy, Director-General of the museum, expressed pride in the launch of the new identity, approved by His Majesty Sultan Haitham bin Tarik. The identity reflects Oman's ongoing commitment to preserving its heritage while presenting it in a contemporary style to engage future generations.
The event also featured the unveiling of a commemorative coin and stamp issued by the Central Bank of Oman and Oman Post. The coin, made of silver, showcases the museum building surrounded by the Al Hajar Mountains, and the stamp highlights the museum's architectural design, inspired by Oman's natural landscape.
Fatima bint Mohammed al Hinaiyah, Senior Graphic Designer, explained that the museum's logo symbolises the intertwining of past and present, represented by golden threads and the curves of the Al Hajar Mountains. This logo captures the essence of Oman's history and culture, seamlessly blending tradition with modernity.
The ceremony concluded with the unveiling of the museum's logo on the welcoming plaque and honour roll at the Versailles International Architecture and Design Award, which recognised the museum for its exceptional design. The event highlighted the museum's role in preserving Oman's cultural heritage while offering a platform for international dialogue through exhibitions and programmes.
In addition to the logo, the museum also revealed new merchandise, including Dar Al Harfiya products, which reflect its cultural identity and enhance the museum's connection with visitors. These items serve as a reminder of the museum's mission to both educate and celebrate Oman's rich history. The launch event served not only as a milestone for the museum but as a testament to Oman's dedication to preserving its legacy while adapting to a rapidly evolving world.
The Oman Across Ages Museum has also become a cornerstone of cultural exchange, hosting programmes and conferences at both local and international levels. As it moves forward, the museum aims to further strengthen its role as a hub for cultural dialogue, showcasing the depth of Oman's heritage to a global audience while fostering a deeper connection between generations. — ONA
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