Global Travel Collection rolls out AI-powered platform
Global Travel Collection (GTC), Internova Travel Group's luxury arm, has introduced Atlas, an AI-powered platform that GTC estimates will save its 1,500 advisors more than 1.5 million hours of travel-planning time annually.
"This is just the beginning," GTC president Angie Licea said in a release. "Atlas proves that AI can empower, not replace, human expertise."
Atlas was developed alongside Microsoft using its Azure AI Foundry and Copilot Studio. The generative AI platform offers advisors a place where travel content is centralized and accessible via natural language prompts. It has integrated GTC's airline, hotel, entertainment and corporate travel systems.
Speedy … and secure
Advisors can query Atlas and obtain answers "in seconds," GTC said, "significantly speeding up the trip-planning process." GTC estimates Atlas will save advisors three hours of planning time per itinerary.
Casey Soto, GTC's senior director of product management, said the tool will enable advisors to streamline workflows and enhance the service they offer clients.
GTC advisor David Waldes, based in New York, has found that to be true.
"What used to take 10 to 15 minutes per query now takes seconds," Waldes said. "Atlas spiders through our systems and delivers insights instantly."
It's also secure, said Mark Munley, GTC's senior vice president and chief information officer.
"The Microsoft ecosystem provides the enterprise-grade security and compliance we need, including built-in GDPR and PCI support, giving us confidence to scale," Munley said.
GTC is looking to add monetization opportunities into Atlas, the host agency said. That includes featuring preferred partners within the platform.
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