MITI, MATRADE launch AOSD 2025 to power Asean digital trade
Running from Aug 8 to 10, AOSD 2025 is positioned as a strategic regional initiative that connects consumers across Asean with thousands of small and medium enterprises (SMEs), local producers, and top e-commerce platforms. The event is now recognised as a flagship campaign to promote cross-border digital trade and economic integration within the 10-nation bloc.
As Southeast Asia's digital economy continues to accelerate, AOSD 2025 is set to reaffirm Malaysia's leadership in digital trade and strengthen regional ties through commerce, innovation, and collaboration.
According to the Google–Temasek e-Conomy SEA 2024 report, Southeast Asia's digital economy surged to US$263 billion in gross merchandise value (GMV) in 2024, growing 15 per cent year-on-year. A key highlight is the rise of video commerce, which now represents 20 per cent of total e-commerce GMV, up sharply from under 5 per cent in 2022 – demonstrating how innovation is reshaping digital retail experiences.
AOSD is more than just a sales event, said Mansor Shah Wahid, deputy chief executive officer (exporters development), MATRADE.
"It is a powerful demonstration of regional solidarity and the immense opportunities of our single digital market," he said in a statement.
Past editions of AOSD have proven to be transformative for SMEs, helping them scale regionally and compete in the digital marketplace with agility and confidence.
As Asean Task Force Chair for 2025, Malaysia – through MITI and MATRADE – is placing strong emphasis on enabling SMEs to adopt digital strategies, scale up their online footprint, and tap into the broader Asean consumer base of 660 million people.
First launched in 2020 amid the COVID-19 pandemic, AOSD has since grown into a symbol of Asean's collective strength in building a resilient, inclusive, and innovation-driven digital economy. Regional governments, major e-commerce players, and thousands of businesses across all member states support the event.
This year's edition will once again provide SMEs with an invaluable opportunity to boost visibility through AOSD-branded campaigns, connect directly with consumers across Asean, and drive sales through exclusive promotions and regional outreach.
AOSD also fosters regional connectivity and cultural exchange, offering a curated showcase of food, fashion, tech, and lifestyle products that reflect the entrepreneurial spirit and creativity of Asean.
Shoppers can expect exclusive AOSD-branded offers for easy deal identification, authentic products from across Asean, including homegrown Malaysian brands, and special promotions via participating webstores and e-commerce platforms.
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