‘Kyunki Saas Bhi Kabhi Bahu Thi' makes historic return, clocks 1.6 billion watch minutes in launch week
The Ektaa Kapoor-created show, which returned on July 29, witnessed a massive response, drawing 31.1 million TV viewers in just four days, with 15.4 million tuning in for the premiere episode alone, a press release said.
This makes it the highest-rated fiction launch across general entertainment channels (GECs) in recent times and the biggest-ever GEC fiction debut across both television and digital in India, it added.
The show also topped the weekly television rating points (TRP) charts, jointly leading with Anupamaa at a TRP of 2.3, according to data provided by Broadcast Audience Research Council of India (BARC).
It ranked ahead of Yeh Rishta Kya Kehlata Hai (2.0), Laughter Chefs (2.0), and Taarak Mehta Ka Ooltah Chashmah (1.9), cementing its status as the most-watched fiction show of the week.
In the revival of Kyunki Saas Bhi Kabhi Bahu Thi, the daily soap that once defined Indian prime-time television in the early 2000s, actor-turned-politician Smriti Irani returns as the iconic Tulsi Virani, joining a mix of familiar faces and fresh talent.
'The return of Kyunki Saas Bhi Kabhi Bahu Thi has proven that great storytelling never loses its power. We approached this launch with a two-fold vision: to reignite the deep nostalgia associated with one of India's most iconic shows, while also crafting a contemporary storyline and viewing experience that resonates with today's audiences.
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"The record-breaking numbers across Star Plus reaffirm our belief in the timeless appeal of compelling narratives. This launch is a cultural moment that bridges generations, and we are proud to have delivered it to millions of homes across platforms,' Sumanta Bose, Head of Cluster, Entertainment (Star Plus and Bharat, Bengali, Marathi and Gujarati), JioStar, said in a statement.
The show also generated significant online buzz, garnering over 17,300 mentions across social media platforms, according to the channel.
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