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Centara Hotels & Resorts Transforms Your Summer with Curated Maldivian Getaways Across Four Unique Island Destinations
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Web Release
11 hours ago
- Web Release
f2215a4f-4b5f-4cb7-9db7-754dd26a5ee3
Centara Hotels & Resorts Transforms Your Summer with Curated Maldivian Getaways Across Four Unique Island Destinations
Web Release
13 hours ago
- Web Release
Centara Hotels & Resorts Transforms Your Summer with Curated Maldivian Getaways Across Four Unique Island Destinations
The warmer season has officially landed in the GCC, and if you're yet to plan your summer getaway, Centara Hotels & Resorts' Maldivian destinations have you covered. Promising something to delight every traveller, book your stay at Centara Grand Lagoon Maldives or Centara Mirage Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, offering boundless adventure. Alternatively, retreat to Centara Ras Fushi Resort & Spa Maldives for an adults-only paradise or venture south to Machchafushi Island Resort & Spa Maldives, The Centara Collection, where a world of underwater treasures and transformative wellness experiences awaits. The Atollia by Centara Hotels & Resorts Surrounded by a twinkling lagoon, The Atollia by Centara Hotels & Resorts is a multi-island, world-class destination home to two diverse resorts. Centara Mirage Lagoon Maldives is a favourite among families, featuring a lazy river, water playground, and a lively kids' club as well as a choice of oceanfront or overwater villas and dynamic dining options. Meanwhile, Centara Grand Lagoon Maldives stands out as an idyllic island paradise, offering sophisticated overwater and beach villas and residences, as well as culinary artistry, serene pools, and the award-winning SPA Cenvaree Retreat. No matter which property you choose to stay in, guests are granted access to both resorts, promising a truly unique and flexible holiday experience. Further elevating your stay, opt for The Atollia Destination Full Board Plus, perfect for exploring the island's dining delights, or choose the All-Inclusive package, complete with a daily replenished minibar. Centara Grand Lagoon Maldives Exclusive Introductory Offer Centara Grand Lagoon Maldives invites guests to secure their next escape with its Grand Island Indulgence: Exclusive Introductory Offer. Available on bookings made until 30th June 2025 for stays between now and 15th October 2025, enjoy a relaxing 4-night stay while only paying for 3, or extend your escape with Stay 7, Pay 5. To make your stay that extra bit special, this incredible offer also includes meal plan upgrades, complimentary bubbly and couples' massages, exclusive access to The Club, a choice of an ocean excursion, plus extra perks for CentaraThe1 members and more. Booking dates: From now until June 30th Stay dates: From now until October 15th, 2025 Offer: Pay for 3 nights and stay for 4 OR pay for 5 and stay for 7 *For bookings and more information, please click here. Centara Mirage Lagoon Maldives Exclusive Introductory Offer Experience an unforgettable family escape this summer with a special introductory offer at Centara Mirage Lagoon Maldives. Take advantage of exclusive rates, and up to 2 kids aged 11 and under can stay, play, and dine for free. What's more, to ensure a seamless summer getaway from arrival to departure, enjoy complimentary airport transfers as well as X3 points for CentaraThe1 Members. Settle into one of 145 stylish, beach-inspired rooms, each featuring a dining table and a private outdoor bathtub, jacuzzi, or pool. Dive into non-stop fun with thrilling activities, an exciting kids club, a tropical lazy river, and relaxing treatments at the world-class SPA Cenvaree, plus playful mini treatments for little ones at the colourful Candy Spa. Don't miss out – beat the heat, Maldivian style, with boundless fun and adventure for guests of all ages at Centara Mirage Lagoon Maldives. Booking dates: From now until June 30th Stay dates: From now until October 31st, 2025 *For bookings and more information, please click here. Centara Ras Fushi Resort & Spa Maldives Centara Ras Fushi Resort & Spa Maldives unveils an adults-only paradise, blending indulgence and tranquillity in equal measure. Reconnect, and rejuvenate in a private beachfront villa, savour a romantic candlelit dinner on the beach, or simply soak up the summer sun beside the sparkling lagoon. Guests can also explore vibrant marine life through snorkelling, or enjoy resort-wide activities, beach games, and water sports. Ultimate Adults Only Escape Cool off this summer season as you reboot, recharge, and rejuvenate with a one-of-a-kind getaway at Centara Ras Fushi Resort & Spa Maldives. This private island paradise invites guests to bask in the Maldivian sunshine with 30% off all villas and 45% off for CentaraThe1 Members. To begin your summer sojourn in style, guests can enjoy 50% off on transfers for stays of 2 to 4 nights, plus guests staying in an opulent Overwater Villa will be treated to a bottle of sparkling grape and a fruit basket upon arrival. To make your escape even more unforgettable, savour the resort's world-class dining experiences with 20% off food and drinks throughout your stay or savour a succulent 3-course poolside dinner, available for guests on Half Board and above. Additionally, enjoy 10% off water sports and excursions alongside complimentary snorkelling, pedalo, and kayaking, allowing you to make cherished memories with loved ones. Finally, a visit to Centara Ras Fushi Resort & Spa Maldives would not be complete without a pampering session at SPA Cenvaree, where guests can enjoy buy one, get one on select treatments. Booking dates: From now until January 10th, 2026 Stay dates: From now until January 10th, 2026 Offer: 45% off on all villas for CentaraThe1 Members 30% off for non-members 50% off on transfers with a minimum 2 nights to a maximum 4 nights Sparkling grape & fruit basket upon arrival in Overwater villas One 3-course poolside dinner under the stars for Half Board Plus and above Buy one and get one on select spa treatments Special evening turndown service with bed decoration on arrival night 20% discount on Food & Beverage from all outlets' a la carte menu 10% discount on water sports and excursions Complimentary use of Snorkelling gear, pedalo, and kayak *For bookings and more information, please click here. Machchafushi Island Resort & Spa Maldives, The Centara Collection Located in South Ari Atoll, Machchafushi Island Resort & Spa Maldives, The Centara Collection is more than a destination; it is a living embodiment of the Maldivian lifestyle, where nature and culture blend effortlessly. With a focus on environmental stewardship, the resort invites guests to disconnect from the outside world and live in harmony with your surroundings. Choose from 112 elegant beachfront and overwater villas, each offering panoramic views of the Indian Ocean and the UNESCO-protected marine reserve. During your stay, explore the wonders of vibrant coral reefs and colourful marine life with snorkelling, semi-submarine tours, kayaking, and paddleboarding. One of the reef's standout features is the Shipwreck, located just 30 metres beyond the harbour channel and home to schools of glassfish, nurse sharks resting beneath the hull, and stonefish camouflaged along the deck. For a more reflective island experience, guests can also take part in the Blessing Ritual, a mindful tradition held beneath the island's 200-year-old sacred tree, where personal wishes are tied to its branches in a symbolic gesture of connection, clarity, and intention. Sea, Sand, & Centara Escape the ordinary with an unforgettable stay at Machchafushi Island Resort & Spa Maldives, The Centara Collection, and enjoy 45% off flexible rates on meal plans for CentaraThe1 members, 30% off for non-members, and an additional 30% off seaplane transfers. From the moment you arrive to find handmade chocolates and fresh tropical fruit in your villa, you'll know you're somewhere special. Spend your days snorkelling vibrant reefs, paddling through crystal-clear waters, or exploring the island's lush surroundings, then unwind with a buy-one-get-one spa treatment or sip cocktails with 20% off across all à la carte dining venues. Families can look forward to a complimentary picnic lunch, while couples enjoy an intimate three-course dinner under the stars. Alternatively, enhance your stay further with floating breakfasts served in your private pool, beautifully decorated beds on arrival night, and generous savings on water sports, and more. With free stays and meals for little ones aged 6 and under, and complimentary access to snorkelling gear, kayaks, and pedalos, this island retreat offers everything you need for a truly magical Maldivian escape. Booking dates: From now until January 10th, 2026 Stay dates: From now until January 10th, 2026 Offer: 45% off Flexible Rates on Meal Plans for CentaraThe1 Members 30% off Flexible Rates on Meal Plans non-members 30% discount on seaplane transfers for all guests with a minimum stay of 2 to 6 nights Homemade chocolates & fruit basket upon arrival in Overwater and Club Pool Villas One free picnic lunch – for the whole family (Half Board Plus and above) or one 3-course private beach dinner under the stars for couples (Half Board Plus and above) Buy one and get one on select spa treatments Kids 6 years and below Stay & Eat for Free as per the meal plan booked by parents 20% special discount on indulging floating breakfast (Only in Club pool villas) Special evening turn-down service with bed decoration on arrival night 20% discount on Food & Beverages in all outlets on the à la carte menu 10% discount on Water Sports and Excursions Complimentary use of snorkelling gear, pedalo and Kayak *For bookings and more information, please click here.
Campaign ME
29-05-2025
- Campaign ME
Fairmont engages new generation of luxury consumers with latest campaign
The latest global brand campaign from Fairmont Hotels & Resorts aims to connect the hospitality group's storied past with the aspirations of modern travelers. In an effort to reinforce its position as a beloved luxury hospitality brand and gateway to adventure and exploration, Fairmont's 'Make Special Happen' is a 360-degree paid media campaign that leverages a blend of still imagery, alongside video, across global print, online and social media platforms. The campaign is also supported by the launch of Fairmont's new website, which aims to extend the brand's new platform in a highly curated manner. Loay Nour, Vice President, Brand, Marketing & Communications at Fairmont Hotels & Resorts speaks with Campaign Middle East, sharing insights behind the campaign, and how audiences in the region can expect to witness localised versions of the brand's latest work. 'In an increasingly crowded luxury market, we are combatting a 'sea of sameness'; similar imagery, color palettes, language, even fonts. We had to think differently to stand out,' Nour says. 'We started with an extensive brand repositioning exercise and engaged hotel colleagues and leaders through focus groups and workshops, involving those who work directly with guests,' he explains on the strategy behind the campaign. 'This allowed us to adopt, first and foremost, a guest-centric approach,' he says. The campaign was inspired by an extensive canvas of guests' preferences and behaviours during their stays at Fairmont. 'We discovered that our guests feel passionately that staying with Fairmont makes them feel 'special'', Nour says. 'We decided to double down on this, building into new service culture training, to ensure that every colleague worldwide is equipped to create special moments for our guests.' The campaign's hero film begins with an invite to 'Make Special Happen'. To the tune of some upbeat contemporary jazz, invitations are distributed to guests of all demographics in various hotel settings. The visuals aim to showcase the offerings in Fairmont's portfolio and pauses on a scene that features Tom Wolfe, America's first concierge. For audiences in the region, Nour says, 'all campaign content and assets will be localised, using relevant language and tone of voice, while tailoring versions of the film to resonate with Middle East audiences.' Fairmont is also curating experiences that celebrate the spirit and culture of each of its destinations through the Make Special Happen series. 'In the Middle East and North Africa, for example, this comes to life through Marrakech Unveiled: A Sky-to-Souk Journey,' Nour says. 'Guests in Morocco begin with a sunrise hot air balloon ride over the desert plains and the Atlas Mountains, followed by local refreshments at a camp, and from there, they return to the Medina, journeying through hidden valleys and immersing themselves in the rich local culture.' 'It is more than a scenic activity, it is a fully immersive experience that reveals the true essence of the destination in a deeply personal way,' he explains. 'These special moments bring 'Make Special Happen' to life in ways that feel personal, authentic, and deeply connected to place.' Fairmont brought the campaign to life through its partnership with King & Partners and filmmaker Jean Claude Thibaut. Nour says initial consumer sentiment and response from audiences globally have been very positive. 'Given the campaign's strong digital focus, it allows us to maximise our reach and engagement with audiences across the Middle East, using full-funnel social, programmatic, and behavioral targeting to connect in a more personalised and meaningful way,' he says. 'We continue to monitor audience response closely through social listening, media analytics, and guest feedback to optimise the campaign and ensure it remains relevant and impactful across diverse global markets,' Nour concludes. Credits: Creative: King & Partners Director: Jean Claude Thibaut Media planning: Publicis
