Jacquemus unveils takeover at Monte-Carlo Beach Club
French fashion house Jacquemus has teamed up with the Monte-Carlo Société des Bains de Mer for a seasonal collaboration with the Monte-Carlo Beach Club.
Running through October 7, the activation marks Jacquemus' first full-scale hospitality integration in Monte-Carlo.
At the centre of the collaboration is a reimagining of the Beach Club's historic pier and Pool Café, now styled in Jacquemus' signature palette of banana yellow, coconut milk white, and graphic black stripes.
The visual identity, drawn directly from the brand's 'La Croisière' collection presented in January 2025, is applied to sunbeds, parasols, beach towels, and café furnishings, creating a cohesive and highly Instagrammable guest experience.
In addition to the design transformation, two exclusive Jacquemus boutiques have opened within the Beach Club. The boutique interiors feature a drawing by Renoir, another by Matisse, complemented by furniture and books that evoke the Provence region so beloved by the designer.
The activation is part of a broader evolution at Monte-Carlo Beach, which has recently undergone several strategic upgrades, including the Michelin-star recognition of its Elsa restaurant, the launch of new padel courts, and upcoming restaurant openings.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
3 hours ago
- France 24
Gaming fans bring electric energy to Rotterdam as TwitchCon arrives
The Dutch city is hosting TwitchCon this weekend -- the annual event run by United States streaming giant Twitch -- where fans can meet their favourite creators and join the celebrations. "I started during the lockdown and I just really like to put on the live stream while I'm working on cosplays or other things," said Larissa, a 24-year-old Dutch woman, who came to meet the creator of the fantasy characters that inspire her. This is Larissa's second TwitchCon, and for the occasion, she is dressed as a half-cyborg, half-minotaur creature with green skin and bright red eyes. "I've been meeting a lot of cool people here, especially when you're in cosplay. People recognize the cosplay and are like, oh, that's the same series I really like. So then you have also something to talk about already." Electric energy Like Larissa, thousands of fans from across Europe turned out to meet their favourite creators and watch live e-sports events including Fortnite and Elden Ring, staged by Twitch celebrities. "Most of the work that happens on Twitch is online, it's digital," said Mary Kish, a marketing director at Twitch. "You're streaming with other people, you're hanging out with your community for many hours a week. "What happens at TwitchCon is the culmination of all of that goodwill and all of that joy in person at a con, and the energy is electric," said the 39-year-old, who is from the United States. French streamers JL Tomy and Etoiles -- who have 1.3 million and 1.2 million followers -- were also among those in attendance. "It's fun because there are lots of other partner streamers who are like me," said JL Tomy, 28, whose real name is Toma Abdellaoui. "I'm very much a homebody," said the streamer, whose content focuses on GTA, Valorant, League of Legends and e-sports competitions. Acquired by Amazon in 2014 for roughly $842 million, Twitch is the world's leading streaming platform for gaming, with more than 2.5 million hourly viewers on average. While gaming remains core to Twitch since its 2011 debut, the platform has broadened its reach, drawing in entertainment, sports and political figures, as well as livestreaming other major events. Kish said that Twitch's "Just Chatting" category is now its largest non-gaming segment. "There is a massive variety of other people doing other things. Like food and drink, where people are cooking... people who are showing their aquariums in their houses," Kish said. Reflecting that diversity, visitors attended theatre workshops, built Lego models, or watched the annual Drag Queen show, a TwitchCon staple. TwitchCon's next North American edition is scheduled for October 17–19, 2025, in San Diego.
Local France
9 hours ago
- Local France
June in France, apéro tips and the smoking ban: 6 essential articles for life in France
It's June! Or, more accurately, as we're in France, juin . Here's what's in the diary this month – from Pride, to the impressive collection of French summer festivals via rail strikes, the summer sales, final tax deadlines, new mobile phone rules, pretty major TV channel changes … and an ambiguous public holiday. Everything that changes in France in June 2025 Speaking of that ambiguous public holiday, it's one of several French public days off that are linked to Catholicism. So, in case you idly wondered, we've dug back into our archives for this explanation of why famously, determinedly, secular France has so many religious public holidays. Reader question: Why does secular France have so many Catholic holidays? June also means it's the official start of summer, according to the weather forecasters' calendar. And summer in France means many things – trips to the beach, empty cities, works on the Paris Metro – but it also ushers in rosé and spritz season. Here are some of the best options to drink in France this summer. Rosé, spritz and pressé: 5 things to drink in France this summer The downside of all that outdoor living is that you could find yourself more often in the proximity of smokers. France might have an international reputation as the 'chimney of Europe' but it has in fact had a ban on smoking in indoor public spaces since 2007. The French government recently announced an extension of those rules – here's what they have to say about smoking and vaping in public places in France. Explained: France's new smoking ban rules Advertisement No screeching segue, this time, just a straight change in direction… Having a second home in France is a dream for many foreigners, whether it's a place in a beautiful, peaceful French village, or an apartment in an elegant and cultured city (there are, apparently, a few of those in France). But the property-buying process is not always easy, so ideally you only want to do it once. As part of our series on buying a second home in France, here are some questions we suggest you ask yourself before signing on the dotted line. 5 questions to ask before buying a French second home Yeah, we know. French grammar is hard. It takes up a notable part of the section on The Local website that tries to demystify the French language in general . The editor recently took a pop at Interior Minister Bruno Retailleau after he suggested any learner struggling to get to grips with French wasn't really trying . So, here's an article explaining the crucial difference between 'bon' and 'bien', which both mean good in slightly but crucially different ways. French grammar tips: When to say 'bon' and when to use 'bien'
Fashion Network
16 hours ago
- Fashion Network
Craft and innovation meet in Loewe's 2025 Prize for Japanese artist Kunimasa Aoki
Spanish luxury brand Loewe has announced the winner of its annual contemporary art and craft award. For the 2025 edition of its Craft Prize, Loewe—through its foundation established by the founding family—has honored Japanese artist Kunimasa Aoki for his work 'Realm of Living Things 19.' . Created in 2024, the award-winning piece earned Aoki a €50,000 prize. The sculpture was crafted using anamorphic terracotta and various innovative force-application techniques. It underwent a smoking process and was finished with decorative earth-based materials and pencil markings. The work was recognized for its artistic merit, technical complexity, and innovation, particularly in its interpretation of traditional coiling methods. Aoki was selected from a pool of 30 finalists by a jury of 12 professionals from the worlds of design, architecture, journalism, criticism, and museum curation. Notable jurors included essayist and architect Frida Escobedo, architect and industrial designer Patricia Urquiola, architect Wang Shu, and Olivier Gabet, director of the decorative arts department at the Louvre Museum. In addition to the main prize, the jury also honored Nigerian designer Nifemi Marcus-Bello for his work TM Bench with Bowl, crafted from recycled aluminum and inspired by globalization and power dynamics. Indian studio Sumakshi Singh was also recognized for Monument, a life-size reinterpretation of a 12th-century Delhi colonnade created with copper zari. 'As we celebrate the eighth edition of the prize, I am amazed by the incredible display of ingenuity, beauty, and craftsmanship shown by the finalists. To me, the magic of the prize lies in witnessing the ability of craft to surprise, innovate, and evolve year after year. It is an honor to see how the prize helps keep the craft alive and relevant,' said Sheila Loewe, president of the Loewe Foundation. All finalist works from the latest edition of the international competition—launched by the Loewe Foundation in 2016 in tribute to the house's roots as an artisanal workshop—will be on display from May 30 to June 29 at the Museo Nacional Thyssen-Bornemisza in Madrid. A digital exhibition of the entries will also be available online for public viewing. Founded in 1846 in Madrid, Loewe is a globally renowned luxury house, owned by French conglomerate LVMH, known for its craftsmanship and original creations. In March, Loewe's creative direction was handed over to design duo Jack McCollough and Lázaro Hernández of Proenza Schouler, following the departure of Northern Irish designer Jonathan Anderson. Anderson stepped down to take on the role of menswear design director at Dior, another house within French businessman Bernard Arnault 's luxury portfolio.
