The Edison high-rise under development has landed its commercial tenant: a coffee shop and cafe
Copa Vida, a California-based chain, will lease just over 3,000 square feet on the ground floor of The Edison, a 32-story, 378-unit tower, 1005 N. Edison St.
The cafe, known as Copa Vida Provisions, will feature a menu with pastries, sandwiches, and breakfast items, including omelets and pancakes, said Nate Helbach, CEO of Madison-based Neutral, which is developing The Edison.
Its main entrance will be at the corner of North Edison and East State streets, he said.
Copa Vida also will provide food and beverage service for The Edison's residents who use the building's 6,000-square-foot co-working space, Helbach told the Milwaukee Journal Sentinel.
That space also will be on the ground floor, along the RiverWalk.
Neutral has been doing site preparation and foundation work this spring, with the first concrete slab to be poured this summer, Helbach said.
The $133 million development's first apartments are to completed by spring 2027, with the remaining units finished by summer 2027, he said.
The Edison has a groundbreaking ceremony set for June 16.
Copa Vida's first location opened in 2022 in Pasadena, California, according to its website. It operates cafes throughout southern California, and has two locations at Neutral-developed buildings in Madison.
The Copa Vida news was first reported by BizTimes.com.
Tom Daykin can be emailed at tdaykin@jrn.com and followed on Instagram, Bluesky, X and Facebook.This article originally appeared on Milwaukee Journal Sentinel: Milwaukee's developing Edison high-rise lands Copa Vida cafe
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
22 minutes ago
- Yahoo
Lucid Sets Sights On Collectors And Connoisseurs At Monterey Car Week
Lucid Group (NASDAQ:LCID) shares rose Tuesday as the luxury EV maker revved up anticipation for Monterey Car Week 2025, unveiling plans for a new Gravity SUV–linked concept debut at Pebble Beach alongside public test drives of both its Air sedan and upcoming Gravity model. The concept is slated for the Concept Lawn during the 74th Pebble Beach Concours d'Elegance on Sunday, August 17, marking a showcase for the luxury EV maker. Lucid's Concours Village booth runs August 14 through August to Benzinga Pro, LCID stock has lost over 23% in the past year. Investors can gain exposure to the stock via ALPS Clean Energy ETF (NYSE:ACES). Showing on the Concept Lawn puts Lucid in front of collectors and connoisseurs who gather each year to see design directions and technology statements that preview what could reach the road. At the Concours Village, Lucid plans experiential activations that channel the "California Without Compromise" ethos, including wellness-focused refreshments, a chilled "cryo" pick-me-up, and a fragrance-led journey inspired by redwood forests and rugged coastline, touchpoints meant to reflect Gravity's interior mood boards. For the first time during Monterey Car Week, Lucid said it will offer demonstration drives of both models. Gravity seat time is expected to highlight utility and ride refinement, while Air continues to emphasize flagship efficiency and performance for luxury-sedan shoppers. On August 5, Lucid reported second-quarter revenue of $259.4 million, missing analyst estimates of $296.24 million, according to Benzinga Pro. The EV company reported a second-quarter adjusted loss of 24 cents per share, missing estimates for a loss of 21 cents per share. Lucid said it produced 3,863 vehicles in the second quarter and delivered 3,309 vehicles. Year-to-date, Lucid has now produced 6,075 vehicles and delivered 6,418 vehicles. Lucid lowered its total production forecast for 2025 from approximately 20,000 vehicles to a range of 18,000 to 20,000 vehicles. Price Action: LCID shares are trading higher by 2.28% to $2.240 at last check Tuesday. Read Next:Photo by Michael Berlfein via Shutterstock Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? This article Lucid Sets Sights On Collectors And Connoisseurs At Monterey Car Week originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Sign in to access your portfolio
Yahoo
22 minutes ago
- Yahoo
AI Startup, Perplexity Wants to Buy Chrome Browser for $34.5B
AI startup Perplexity has made an unsolicited proposal to purchase Google's Chrome browser for $34.5 billion in cash, according to a company spokesperson. The bid comes after growing regulatory pressure on Google, with a federal judge previously ruling that the company holds an illegal monopoly in internet search. The U.S. government may require Google to sell Chrome and share its search data with competitors. Perplexity, valued at $18 billion after a funding round earlier this year, says multiple large investment funds have agreed to fully finance the purchase. The company has also been working on its own, newly released but still only available via invites, AI-powered browser, Comet, which has integrated AI agent capabilities. The proposal includes a pledge to invest $3 billion over the next two years to improve Chrome and its open-source base, Chromium. Perplexity says It would extend job offers to a large portion of the existing Chrome team. Has promised not to make hidden changes to the browser. Google Search would remain the default search engine under Perplexity's ownership, and the code would stay open-source. Google is unlikely to voluntarily part with Chrome, as it plays a central role in the company's search and AI plans. Some industry experts value Chrome at over $50 billion, which could mean Perplexity's offer is lower than what Google might accept, as reported by Bloomberg. Other companies, including OpenAI, have also shown interest in acquiring Chrome should authorities force its sale. Any such deal would have a big impact on how billions of people access the web.
Yahoo
22 minutes ago
- Yahoo
PubMatic Inc (PUBM) Q2 2025 Earnings Call Highlights: Strong Revenue Growth Amid DSP Challenges
Release Date: August 11, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Positive Points PubMatic Inc (NASDAQ:PUBM) reported a strong second quarter with revenue and adjusted EBITA ahead of expectations. Revenue from the underlying business, excluding DSP and political advertising, grew 19% year over year. CTV revenue grew over 50% year over year, indicating significant market share gains. Emerging revenue streams more than doubled year over year, accounting for 8% of total revenue. PubMatic Inc (NASDAQ:PUBM) has been actively diversifying its DSP mix, with newer DSPs growing at 20% plus rates. Negative Points Platform changes by a top DSP partner in July created revenue headwinds, impacting the second half of the year. The concentration of legacy DSP relationships is seen as a constraint on growth. There was a notable drop in spend from a top DSP in July, which stabilized in August but requires mitigation efforts. The company faces challenges due to limited visibility into DSP platform changes. Display revenues were flat year over year, indicating slower growth compared to other segments like CTV. Q & A Highlights Warning! GuruFocus has detected 6 Warning Signs with PUBM. Q: Can you provide more details about the recent DSP changes and how they are impacting PubMatic's revenue? A: Rajeev Goel, CEO: In July, a top DSP buyer shifted a significant number of clients to a new platform that evaluates inventory differently, impacting our revenue. We are working to optimize the inventory we send to this DSP. The process will take several months, and we are accelerating our strategy to diversify ad spend away from legacy DSPs. Q: How is PubMatic addressing the DSP concentration risk, and what is the current concentration of DSPs? A: Steve Panttoli, CFO: Our top two DSPs represent about half of our overall spending. We are diversifying our DSP mix, with other DSPs growing their spend. For example, a commerce DSP is growing the fastest, and we have a new number 5 DSP. We are confident in our strategy to execute through this. Q: How are conversations with advertisers evolving, and how is this impacting your go-to-market approach? A: Rajeev Goel, CEO: Conversations are focusing on solving advertisers' challenges, such as transitioning away from cookies and towards identity-based targeting. We are investing in direct sales efforts and expanding into mid-market buyers, which may impact our SPO metric but will drive growth. Q: What is PubMatic's view on the evolution of the industry with the blurring lines between DSPs and SSPs? A: Rajeev Goel, CEO: The industry is moving towards end-to-end platforms, driven by shifts towards CTV, performance, and identity-based targeting. We are focusing on creating efficient paths for advertisers with Activate, providing transparency and control, and seeing significant traction in its growth. Q: How is PubMatic positioned to navigate the potential risks from generative AI to the display business? A: Rajeev Goel, CEO: Our exposure to AI search traffic is limited, with 60% of impressions from CTV and mobile apps, which are unaffected. We see an opportunity as AI search companies will likely need ad-supported business models, creating significant opportunities for us. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data