Prosenjit Chatterjee on Sitaare Zameen Par's cinema-only move: Aamir can take risk
Aamir Khan's much-anticipated 'Sitaare Zameen Par' released in theatres on June 20. In a historic move, the superstar has decided to go cinema-only, ditching the OTT release altogether. His move has received mixed reviews from the industry, and actor Prosenjit Chatterjee admitted that such kind of changes are important.In an exclusive chat with IndiaToday.in, Chatterjee weighed in on Aamir Khan's decision. While he admitted that the need is required, he also mentioned how Khan's experience enables him to take such risks.advertisementTalking about Aamir Khan's 'only cinema' approach, Chatterjee said, "He can take the risk. He has been serving the industry for many years, and he understands the pulse and sensibilities of the audiences."
The Jubilee actor added that while this won't halt the process, someone needed to take a step to initiate a change. Although he added that there's no good or bad to this method."I remember long back when content would be sold to CD companies, and it paid producers handsomely. However, after a year or two, I realised that the CDs were already in the market in a few days, and the theatre business was getting affected. So I called up all the producers for a meeting and we jointly decided that while the rights would be sold off, we need to have a gap of a good 9-12 weeks. All producers came together, and things changed to a certain level," the Bengali actor said.advertisementChatterjee added that he saw the same trend when it came to films' television premieres. "In three or four weeks, they would start playing Bengali and even Hindi films on television. So, we stopped that and said let's give it after eight weeks. To save the theatrical business and cinema, he (Aamir Khan) is a person who can think this way or take this kind of risk. Nothing will change, a film will come on OTT and then on satellite television. That's how it works, that's how we reach our Indian audiences. But let's see how this goes (Sitaare Zameen Par's only-cinema model), and I hope it works."Marking Aamir Khan's return to the big screen after a three-year hiatus, 'Sitaare Zameen Par' has opened to a positive response from critics and fans alike. Also starring Genelia Deshmukh, the RS Prasanna is touted as the spiritual sequel of 'Taare Zameen Par'.Meanwhile, on June 19, Shah Rukh Khan and Salman Khan also joined Aamir at the premiere and were seen warmly interacting with the film's young supporting cast, or 'sitaare', as they are lovingly referred to as.Must Watch
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