NetDragon Advances Its ESG Commitment: Flagship IP Eudemons Launches Cross-Sector Campaign to Protect Asian Elephants, Ushering in a New Chapter of "Gaming + Philanthropy"
Digital Empowerment for ESG: A Creative Approach to Cultural Heritage and Ecological Conservation
Xishuangbanna's tropical rainforest, often referred to as the "Emerald on the Tropic of Cancer," serves as a vital habitat for wild Asian elephants. As a keystone species, Asian elephants play a critical role in maintaining ecological balance. However, with their population growing from 80 in the last century to around 250 today, potential human-elephant conflicts have emerged. NetDragon has taken the lead to support habitat restoration and elephant monitoring efforts—including the rehabilitation of feeding grounds and the use of drones for surveillance—to help improve their living environment. In addition, NetDragon's volunteer team traveled to Xishuangbanna to participate in building "Elephant Canteen" and planting food crops, taking practical steps to foster the harmonious coexistence between humans and elephants.
NetDragon's flagship game Eudemons Online has integrated the concept of "protecting the community of life" into its gameplay by introducing a new in-game companion pet, "Naxi the Baby Elephant." Players can connect with Naxi through a dedicated mini-program, allowing them to learn about elephant conservation while enjoying the fun gaming experience. This digital initiative bridges the gap between the virtual and the reality, making environmental advocacy more accessible and relatable. By embedding ecological values and cultural storytelling into its games, NetDragon is creating meaningful touchpoints for players, particularly younger audiences, to develop greater environmental awareness. This campaign stands as a key ESG milestone of the Company, offering a compelling example of how digital innovation can drive sustainable development.
From Cultural Heritage to Ecological Conservation: ESG Reimagined Through Digital Innovation
NetDragon has continued to evolve its "Gaming + Philanthropy" strategy in recent years through a range of initiatives, including the "Roar in the Forest" South China Tiger Conservation Campaign and the "Guarding the Great Wall" cultural restoration initiative. These efforts represent a multidimensional exploration of "Gaming + Nature Conservation" and "Gaming + Cultural Heritage." In the "Roar in the Forest" project, NetDragon partnered with the Longyan Meihuashan South China Tiger Park to launch the educational outreach programs while integrating tiger protection into in-game quests and virtual items, helping raise awareness among players. In the "Guarding the Great Wall" initiative, the Company collaborated with Jiayuguan Great Wall to combine digital storytelling with hands-on restoration experiences, sparking interests in cultural preservation among younger generations. These cross-sector campaigns have enriched game content while also building a powerful social impact framework—showcasing NetDragon's long-term commitment to ESG principles and community responsibility.
Beyond philanthropy, NetDragon continues to explore "Gaming + Cultural Tourism." The Company has collaborated with local cultural departments and tourist destinations like the Quanzhou Culture and Tourism Bureau, the Fujian Yongding Tulou, and the Harbin Ice and Snow Expo to create benchmark digital tourism projects. By faithfully recreating traditional Chinese architecture and integrating regional culture and intangible heritage—such as paper cutting, shadow puppetry, Nanyin opera, and traditional hairpin crafting—NetDragon enables players to experience Chinese heritage in an immersive, interactive format. In addition, as part of its global expansion strategy, NetDragon continues to export Chinese cultural aesthetics—such as Zen philosophy and martial arts—by weaving them into game design and organizing in-person visits for overseas players to iconic Chinese cultural landmarks such as Shaolin Temple and West Lake in Hangzhou. Through in-game events tied to traditional Chinese festivals, NetDragon offers players around the world immersive cultural experiences that blend the virtual with the reality—fostering cross-cultural exchange and promoting a deeper appreciation of Chinese heritage.
NetDragon has always embedded corporate social responsibility deeply into its long-term strategy, with sustained efforts across cultural preservation, environmental protection, and educational philanthropy. For NetDragon, public welfare is not a marketing exercise—it's a core value and an ongoing commitment. The "Toward the Future" campaign is not only a new venture into philanthropic collaboration but also an extension of the Company's ESG mission. Looking ahead, NetDragon will continue to leverage its "Gaming +" strategy to connect more nonprofits, cultural institutions, and local tourism partners to bridge the virtual and the reality. By using games as a medium, NetDragon seeks to connect players with meaningful causes and turn gaming into a powerful tool for creating social value.
About NetDragon Websoft Holdings Limited
NetDragon Websoft Holdings Limited (HKSE: 0777) is a global leader in building internet communities with a long track record of developing and scaling multiple internet and mobile platforms that impact hundreds of millions of users, including previous establishments of China's first online gaming portal, 17173.com, and China's most influential smartphone app store platform, 91 Wireless.
Established in 1999, NetDragon is one of the most reputable and well-known online game developers in China with a history of successful game titles including Eudemons Online, Heroes Evolved, Conquer Online, and Under Oath. In the past 10 years, NetDragon has also achieved success with its online education business both domestically and globally, and its overseas education business entity, currently a U.S.-listed subsidiary named Mynd.ai, is a global leader in interactive technology and its award-winning interactive displays and software can be found in more than 1 million learning and training spaces across 126 countries.
For investor enquiries, please contact: NetDragon Websoft Holdings Limited Ms. Maggie ZhouSenior Director of Investor Relations Email: maggiezhou@nd.com.hk / ir@netdragon.com Website: ir.netdragon.com
View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/netdragon-advances-its-esg-commitment-flagship-ip-eudemons-launches-cross-sector-campaign-to-protect-asian-elephants-ushering-in-a-new-chapter-of-gaming--philanthropy-302480068.html
SOURCE NetDragon Websoft Holdings Limited
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
NBC News
8 hours ago
- NBC News
The hottest fashion accessory right now will make you super cool: mini portable fans
Culture & Trends Long popular in Asian countries, personal fans are everywhere lately and point to a rise in both temps and fast fashion. Aug. 7, 2025, 3:09 PM EDT By Claire Wang From city subways to Southern cookouts to Midwestern music festivals, mini portable fans have rapidly become summer mainstays to mitigate the sweltering heat. While the gadget (and the weather) may be hot, experts say the reasons for the popularity are not: climate change and fast fashion. Long popular in humid climates like Asian countries, the mini blasters have proliferated in the West thanks to TikTok and platforms like Amazon, Shein and Temu. As fast fashion has grown, so too have fast accessories, experts say. Typically under $10 — the price of a faux leather belt, plastic sunglasses or synthetic jewelry — the battery- or USB-powered personal fan comes in a variety of styles: Users can wear it around their necks, install it in their car and even clip it on their handbag to accompany their prized Labubu. The rapid growth of affordable accessories at online retailers like Temu and Shein, where fans cost as little as $4, is a selling point particularly for cash-strapped Gen Z buyers, said Sheng Lu, an assistant professor of fashion and apparel studies at the University of Delaware. 'The bigger picture behind the portable fan boom is how the popularity of fast fashion is spreading to accessories today,' Lu said. 'It's this kind of affordability and accessibility that facilitates expansion in the market.' The price could increase at the end of the month with the end of a tariff exemption for lower-cost goods coming into the U.S. The global personal fan market is set to surpass $1 billion by 2033, nearly doubling its current value, according to market research firms. In the U.K., consumers bought 7 million portable mini fans in the past year. Google searches for portable fans have increased steadily over the past decade, peaking in June as intense heat waves blanketed the central and eastern U.S. The states with the highest search interest in the last three months are all in the sweltering South: Louisiana, Mississippi, Alabama, Georgia and South Carolina, among others. On TikTok, 'portable fans' is the third most used hashtag for videos in the 'Tech & Electronics' category, most popular in Malaysia, then in the U.S. On social media overall, images and videos of the product seem inescapable. And the rise of mini fans is demonstrating how climate might be influencing fast-fashion trends, said Tracie Tung, associate professor of fashion design and merchandising at California State University, Northridge. 'This is not a new invention,' she said. 'Now they're just designed as a fashion piece.' Some influencers have leveraged the trend to launch their own brands. Remi Bader, who has more than 2 million followers on TikTok, released a stylish new fan last year that clips onto a phone and comes equipped with selfie lights. Kisha Peart, a creator based in New York City, posted a TikTok about the mini blasters in March that took off once it got hot. From that one viral video, Peart said people bought between 200 and 400 units of the featured fan from TikTok Shop; she earned commission on each purchase. Peart said the mini fan has become an indispensable companion on her commute to work, as the air conditioning on the bus isn't always functional. 'I just needed a way to stay cool, and paper fans just blow hot air,' she said. 'The portable fan with five speeds has really been a game changer.' The Asia-Pacific region, where summers are known to be extremely humid, accounted for 55% of the growth of the global portable fans market and has been its largest revenue contributor, generating nearly $140 million in 2021, according to the market research firm Allied Market Research. That the trend has spread from Asia to Europe and America didn't shock Tung, as much of the world, from South Korea and Japan to the Nordic countries, has experienced deadly, unprecedented temperatures this summer. The Shenzhen-based company JisuLife, which has emerged as a leader in the personal fan market, has sold 30 million units of the product globally since 2018. JisuLife's mini fans fall at the higher end of the cost spectrum, with some models priced at more than $80. JisuLife has said it has different marketing strategies for Southeast Asia and North America, its two biggest markets. The company said North American buyers tend to prioritize functionality, while in Southeast Asia, style and aesthetics are paramount, so the strategy is to collaborate with local influencers and ambassadors to boost brand appeal. At the same time, the handheld fan boom also raises serious environmental concerns. Overconsumption of cheap products, especially those made of hard-to-recycle materials like batteries and plastic, creates waste. The U.K.-based nonprofit Material Focus estimated that roughly 3.5 million fans have been discarded or forgotten over the past year. 'How do we deal with these fans after summer ends?' Lu said. 'What happens to these hundreds of thousands of items that people might see as 'disposable'?' Claire Wang NBC News freelance reporter and writer Jocelyn Shek contributed.
Associated Press
18 hours ago
- Associated Press
Dragonfest Expo celebrates Asian Culture in Glendale
GLENDALE, CA - ( NewMediaWire ) - August 06, 2025 - – The spirit of a thousand dragons roared to life last weekend at the Glendale Civic Auditorium as the Martial Arts History Museum hosted its annual Asian cultural expo, Dragonfest. A breathtaking tapestry of tradition, celebrity, and community, the event drew nearly 2,000 passionate fans and enthusiasts from around the globe for a full day of unforgettable experiences. This year's Dragonfest was a triumphant celebration, offering a vibrant fusion of dazzling cultural performances, captivating demonstrations, and an unparalleled chance to connect with martial arts legends. The air buzzed with excitement as attendees mingled with an all-star lineup of celebrities, including the comedic genius Steve Oedekerk of Kung Pow: Enter the Fist fame, action icon Michael Jai White, and the 'Queen of Kung Fu,' Cynthia Rothrock. They were joined by a host of other luminaries, such as Keith Cooke and even the swashbuckling pirates from Pirates of the Caribbean, who added a touch of Hollywood magic to the festivities. Beyond the star-studded appearances, the day was packed with opportunities for deep learning and skill development. Attendees honed their craft in six exclusive seminars led by masters of their disciplines, including Darryl Vidal, Robert Redfeather, Robin Price, Lady Lallaine Reed, and John Pierre. These sessions offered a unique opportunity for fans to learn from the best and immerse themselves in the rich history of martial arts. The 19th annual expo, a cornerstone event for the Martial Arts History Museum, was a powerful reminder of the organization's mission. 'This is our biggest event of the year, and 100% of all the proceeds go directly to the museum to help us continue our mission,' said a grateful Michael Matsuda, the museum's president. 'This is an Asian cultural event, but it is much more than that. It is our opportunity to celebrate life, art, music, and the timeless traditions that connect us all.' Dragonfest 2025 was more than just an expo; it was a testament to the enduring power of culture and community. It brought together families and fans from every corner of the world to celebrate not just martial arts, but the universal human spirit of perseverance, honor, and artistic expression. The energy was electric, the memories were priceless, and the legacy of the Martial Arts History Museum continues to thrive, one dragon at a time. To make a donation to the museum, visit their website at or email [email protected].
Boston Globe
a day ago
- Boston Globe
Los Angeles FC introduces South Korean superstar Son Heung-min amid excitement and ambition
'What can I say? Dream come true. LA, what a city,' said Son, who will wear No. 7 in black and gold. Advertisement Son had suitors from around the globe after he decided to leave Tottenham, and he said the decision to join LAFC initially wasn't obvious. He came around to the idea of moving to MLS after conversations with LAFC general manager John Thorrington, who sold Son on the 8-year-old club's ambition to be an international brand and the most successful club in North America. 'If I'm honest, it was not my first choice,' Son said. 'But [from the] first call when I talked to John after the season finished, he just changed my mind. He changed my heart. He changed my brain. He showed me the destination where I should be. Right now, I'm here. I'm more than happy.' Advertisement Son laughingly said he was also pitched aggressively by Hugo Lloris, his longtime teammate at Tottenham who is now LAFC's starting goalkeeper. Son is South Korea's most popular athlete, and he is widely considered to be the greatest Asian soccer player in history. He said he already feels at home in Los Angeles, which has the world's largest ethnic Korean population outside Korea and a robust base of soccer fans from all backgrounds who appreciate his accomplishments. Son's introductory news conference was attended by Los Angeles Mayor Karen Bass, South Korea's consul general, several additional politicians, dozens of Korean journalists and dozens of drum-beating, singing fans from the LAFC supporters' group famous for its relentless, raucous noise during matches. Son already got a taste of LAFC fans' passion Tuesday when he attended the club's Leagues Cup victory over Tigres. 'On behalf of millions of Angelenos and soccer fans around the world — Sonny, welcome to Los Angeles,' Bass said. 'This is a moment that will be remembered in the city for generations to come.' Son joins a lengthy list of soccer stars from European leagues who moved to Hollywood for a second act in their careers. Gareth Bale, Giorgio Chiellini and Olivier Giroud have all suited up for LAFC, while the crosstown rival LA Galaxy have welcomed even more European superstars, including David Beckham, Zlatan Ibrahimovic, Robbie Keane and Marco Reus. Son did not appear to be in decline during the past season as Tottenham's captain, and he said he is in good game shape after participating in Spurs' summer tour of Asia. He did not set a date for his LAFC debut, but it could be this month. Advertisement 'I just felt like I need a new chapter, I need a new challenge, and I choose LAFC,' Son said. 'I think we can say I'm old, but I still have a good physicality, good legs, and still have a good quality. I'm here to perform, but also I want to give some advice to the young players for improvement. That's why we are here.'
